Dynamic Search Ads Assessment Answers - Academy for Ads

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Dynamic Search Ads Assessment Answers - Academy for Ads

Question 1 of 10

If you use the "URL targeting" option for Dynamic Search Ads and your target is "/products/" — what pages will Dynamic Search Ads NOT show for?

•  example.com/products/
•  example.com/specificitem/
•  example.com/specificitem/products/
•  example.com/products/specificitem/

What does the categories report in the "Auto targets" tab show you?

•  Performance for all targeted categories whether you've included them in auto targets or not
•  Performance for categories you've chosen to target
•  Search terms that triggered your Dynamic Search Ads
•  Performance for categories you've excluded
• 
  

• Which of the following is not a good fit for Dynamic Search Ads?

• •  When your website shows ads for seasonal product lines
  •  When your website features daily deals
  •  When your website features an assortment of different products
  •  When you need to fill in gaps for keywords that you might have missed manually
  • 
    

  • What pages of your site should you exclude from Dynamic Search Ads?

  • Pages for your products that don't receive much traffic
  • •  Transactional pages
    •  Your shopping cart
    •  A page where you don't want potential customers to land
    • 
      

    What is one advantage of using Dynamic Search Ads?

    
    

    •  Ensuring your ads are relevant to searches for your products and services
    •  Translating your ads into different languages
    •  Showing an ad for searches related to your current keywords
    •  Ensuring your ads always appear
    • 
      

    What is a good organizational strategy for Dynamic Search Ads?

    
    

    •  Include Dynamic Search Ads as the primary targeting within an ad group.
    •  Include both Dynamic Search Ads and your own list of keywords in an ad group.
    •  Include Dynamic Search Ads and your own keywords in a campaign.
    •  Include Dynamic Search Ads and videos in an ad group.
    • 
      

    • If your goal is to drive conversions, what would be a good thing to test in your ad description text when using Dynamic Search Ads?A call to action

    • • An ad extension
      • A sitelink
      • The phrase "Official Site"
      • 
        

      What's most helpful to use with Dynamic Search Ads if you'd like to take the guesswork out of setting bids?

      
      

      • Manual bidding
      • Target search page location bidding
      • AdWords Smart Bidding
      • All of the above
      • 
        

      Should you create ad extensions in Dynamic Search Ad campaigns?

      
      

      
      

      •  Yes, create all appropriate extensions.
      •  No, extensions don't show with Dynamic Search Ads.
      •  No, Dynamic Search Ads only use account-level extensions.
      •  Yes, but only if your ad is in position 1.

      Question 10 of 10

      How many targets are recommended to use per ad group in a Dynamic Search Ads campaign?

      
      

      •  Always use all pages
      •  One main category
      •  All of them
      •  A max of three is allowed