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SEMrush Certification for PPC Specialists Answers

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SEMrush Certification for PPC Specialists Answers

This exam will assess your mastery of the SEMrush tools for PPC and advertising. Upon successful completion of this exam, you will receive an SEMrush for PPC specialists certificate. Your certificate will be valid for one year from the date it was issued.

The PPC Keyword Tool helps you search for keywords and move them to cross-campaign negatives.

False
True


Which reports allow you to see the SERP data for a specific date for a given search phrase for both organic and paid advertising?

Keyword Trend Report
Custom Keyword Analytics Report
Keyword Overview Report
Related Keywords Report

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?

Organic Traffic Insights
Advertising Research
Keyword Magic Tool
Position Tracking
PPC Keyword Tool

Which feature is NOT provided by the PPC Keyword Tool?

Removing duplicates
Merging keywords
All the features are provided
Cleaning keywords
Removing empty groups
Creating groups for each added keyword
Removing cross-group negatives
Adding campaigns
Moving to negatives

Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

True
False

Which feature is NOT provided by the PPC Keyword tool?

Organizing Google Adwords campaigns, ad groups and keywords
Adding negatives and cross-group negatives
Filtering keywords by CPC and volume
Finding the best CPC to bid for each keyword


Price is another name for CPC from the PLA positions report.

False
True

The Ads History report shows the number of paid keywords a domain has bid on in the last 30 days only.

False
True

Which report is the most convenient to use for seeing what keywords a competitor is bidding on?

Ads History
Advertising Position Changes
PLA Research
Display Advertising
PPC Keyword Tool
Ads Builder
Ads Copies
Advertising Positions Report

Using the Ads Copies Report, you CANNOT see which keywords trigger ads.

False
True


In the SEMrush Competitors PLA Research report, the ‘Competition Level’ metric is based on:

Competition level from Keyword Gap (former Domain vs Domain)
Similarity in rankings in SERPs
The number of PLA keywords for each domain and the domains’ number of common PLA keywords
SEMrush Rank
Domains’ monthly traffic
Number of keywords bringing users to the website
Proprietary algorithms

Which report can be useful for starting an advertising campaign?

Advertising Research
PLA Research
Display Advertising
All listed

PPC Keyword Tool can merge keywords to build new combinations using not more than 2 sets of words.

False
True

What step should you take after you have grouped new keywords and moved them from one group to another?

Specify keywords match type
Filter results by CPC
Remove cross-group negatives
There is nothing left to do. You can start exporting the results

What will be automatically set up when you start an Ads Builder campaign?

SEO Ideas
Position Tracking
PPC Keyword Tool
Brand Monitoring
An Adwords campaign
Advertising Research


Which tools help you get ideas for your own advertising campaigns after having studied the ads of your competitors? Choose four answers.

Lead Generation Tool
Organic Research
Advertising Research
Traffic Analytics
Position Tracking
PPC Keyword Tool
Display Advertising
Keyword Magic Tool
PLA Research
Ads Builder

Ads Builder DOESN’T allow you to edit several ads simultaneously.

False
True

You want to do advertising research, but haven’t managed to get any ads, as seen in the image below. What three options can help you fix this?

The data on the competitor's advertisements is still not gathered, you should try performing your research later
Do ads research using another database
Instead of searching by domain, try to type a keyword
Do ads research for another competitor
Actually, the Ads Builder is not designed to offer advertising ideas
The problem of finding ads occurred, you should try performing your research later


Which keyword match type is NOT supported by the PPC Keyword Tool?

Exact
Broad
Modified broad
Phrase
All of them are supported


Cross-matching is the process of determining the cross-group and cross-campaign negative keywords.

False
True

What keywords CANNOT be compared with the help of the Keyword Gap (former Domain vs Domain)?

Domain’s desktop and mobile data
Domains’ common keywords
Domains’ unique keywords
Domain’s organic and paid keywords

According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

False
True


Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

Keyword Gap (former Domain vs Domain)
Position Tracking
Keyword Difficulty
Phrase Match Report
Keyword Magic Tool

Weekly updates on changes in a site’s positions in paid search can be obtained via email with the help of this tool.

Ads Builder
PPC Keyword Tool
Position Tracking
Keyword Gap (former Domain vs Domain)
Display Advertising
Advertising research
Keyword Ads History

Among SEMrush reports, there are NO report templates that a PPC specialist can use and customize.

False
True

You can export domains’ paid keywords from different SEMrush tools to a single table with the help of the Export Manager.

False
True

Which tool allows you to export keywords directly to the PPC Keyword Tool?

Keyword Difficulty
Export Manager
Keyword Analyzer
Position Tracking
This cannot be done

Domain Analytics