Which two Google audience solutions use first-party data? (Choose two.) Remarketing Similar Audience Detailed Demographics Custom Affinity Explanation: Remarketing and Custom Affinity are the two Google audience solutions that use First party data.
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Optimization Score is made up of over 50 recommendations to optimize Search campaigns. True False
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What two main ad formats can be used in a Google Display ads campaign? Search Ads Uploaded Ads Social Ads Responsive Display Ads
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SEMrush offers its original Google Data Studio connectors, so you can pull data from Position Tracking and Domain Analytics into your GDS account. True False
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Custom triggers allow you to set up notifications, so you can receive an alert in case there are any notable changes in your Position Tracking campaign. E.g. if any keyword enters or leaves the top 3/5/10 positions etc. True False
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SEMrush offers a free Position Tracking app that allows you to measure the success of your SEO on the go, including ranking fluctuations, visibility and traffic trends, and more. True False
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You can tag your projects to easily sort through them. E.g. to see which ones are on hold, which are assigned to a specific team member, etc. True False
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True or false? SEO Writing Assistant has an add-on for Google Docs and WordPress plug-in based on the SEO Content Template. True False
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Fill in the blanks. The ________________ donut chart shows the distribution across your website’s pages by the number of clicks away from the homepage. It is recommended to make sure there are no pages with a depth of more than ___ clicks. Site Indexability, 4 Pages Crawl Depth, 4 Pages Crawl depth, […]
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What is the recommended number of on-page links in order not to be regarded as spam or of low quality? Below 3000 Between 3000 and 5000 There are no recommendations on it
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From where can you import pages and keyword data to On Page SEO checker? Choose 3 answers. Position Tracking Organic Traffic insights Google Search Console Organic Research
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True or false? To get ideas in On Page SEO checker for how to improve the user experience you have to connect Google Analytics to your project. True False
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Which tool helps to define the domains that are worth trying to acquire backlinks from? SEO Content Template SEO Writing Assistant Content Audit
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Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.) First View Promoted Video Carousel Video Website Cards Promoted Trend
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What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.) Earnings calls Product launches Fashion shows Shareholder proxy votes
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What are the locations where you might see a Promoted Video served? Within the timeline, on someone’s profile, and at the top of relevant search results pages Only within the timeline On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section The Trends section, the login […]
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What is one of the reasons brands are choosing to go live on Twitter? To remarket to their existing customer base To drive increased conversation with their audience To increase their app installs To optimize the existing assets
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Twitter In-Stream Video Ads: (Select two.) Feature professionally produced videos (no user-generated content) Require Tweet copy Are billed only when someone follows your account Offer pre-roll video across 200+ of the top premium publishers within one campaign
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What are the three purchasing options for an In-Stream Video Ad? Nielsen Demo Guaranteed (US only) Fixed Pricing Twitter “Best Price” matching algorithm Through the Auction — Biddable
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Which Live Brand Studio product offers live, real-time analytics in Media Studio? Broadcast Both Broadcast and Event Page Neither Broadcast nor Event Page Event Page
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When will people on Twitter typically see a First View campaign in their timeline? The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign One specific time at the day of the campaign, as chosen by the advertiser Specific times […]
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Match the best practices for good creative to the statements. Make an impact early Put your brand front and center Keep it short and simple Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1) The sweet spot for a video ad […]
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What is a Video Website Card? A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions […]
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Match the following combined takeover products to their potential impacts. Promoted Trend + Spotlight Takeover Ads + Twitter Emoji First View + Promoted Trend Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3) Potentially double ad breakthrough during an upcoming event or launch. (1) Add impact and make […]
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True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section. True False
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What is a Conversational Video Ad? A type of Promoted Video that links directly to a website An In-Stream Video Ad that gathers feedback using an opinion card A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message A Conversational Video Ad […]
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Advertisers should consider First View when they want to: (Select all that apply.) Maximize watch time with a format typically watched longer than other Twitter timeline formats Drive wesbite traffic and lower-funnel objectives Be the first thing people see when they open Twitter, when memory response is highest Drive a higher […]
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In-Stream Video Ads help advertisers to: (Select two.) Build brand relevance by running targeted pre-roll video ads before video content they’re already watching. Showcase longer video > 30 seconds, or share feature-length content with brand followers Generate brand lift with video content Align brand messages with a single publisher
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In-Stream Video Ads help advertisers to: (Select two.) Build brand relevance by running targeted pre-roll video ads before video content they’re already watching. Showcase longer video > 30 seconds, or share feature-length content with brand followers Generate brand lift with video content Align brand messages with a single publisher
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Which of the following safeguards does Twitter employ to protect brand safety? Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners. Twitter uses Twitter Polls to collect user feedback on video inventory. Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls […]
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Which statement about First View and Promoted Trend is true? First View and Promoted Trend may not be purchased together. It is not recommended to use First View and Promoted Trend together. Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not […]
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What are the three key factors to maximizing the effectiveness of your video ads on Twitter? Branding, video length, strong visuals Use of captions, audio volume, color accuracy Use of influencers, spelling and grammar, video quality Use of large logos, including animals, exporting at a high frame rate
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You may need Twitter’s #Optimization team when _____. (Select three.) You’re concerned about the cost of producing mobile-first video content You need a custom animation for an upcoming video campaign You want to optimize assets you already have Your content is underperforming
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For video Tweet content, match the questions to the ad component: What do you want consumers to think? How do you want them to feel? What do you want them to do? Link or Hashtag (3) Video (2) Active Statement (1)
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Why should you work with an influencer? Influencers only get paid when you sell a product on Twitter. Influencers cost less than hiring a professional actor. An influencer’s authentic voice may help make your brand more relevant. Influencers can often create content faster than brands can.
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What is the best tool for driving sales that is directly within your control? Good creative Ads longer than 6 seconds Twitter copy Brand recognition
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Match the sponsorship purchase methods to the descriptions. Fixed Rate Demo Guarantee Biddable Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3) Advertisers pay a predetermined fixed rate […]
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True or False: You create a First View campaign by starting with the campaign objective. False True
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Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now? Pre-roll before live video Promoted Trend Pre-roll ads on highlight clips Sponsored Moments
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Clear logo placement can positively impact: The mood of your audience Sales of your products Unaided brand recall The amount of Direct Messages you receive after a campaign
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Match the following sponsorship types to the definitions. Pre-roll ads before live video Pre-roll ads on highlight clips Brand integrations Sponsored Moments Video ads that run in front of near-live feeds. (2) Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored […]
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In-Stream Video Ads are: Curated, relevant, engaging, and brand-safe Only shown to people over the age of 18 Always longer than 30 seconds and unskippable The best way to take over the Explore tab on Twitter for a day
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Creative matters because _____. People don’t read the copy on Twitter 47% of sales are attributed directly to creative Ads with better creative are often Retweeted by celebrities You aren’t directly in control of it
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Each Promoted Trend is made up of which three components? (Select three.) Trend #Hashtag Companion Tweets Trend Description Animated Trend GIF
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When creating content for First View, you should: (Select all that apply.) Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly. Use extremely loud music: Loud noises attract attention and can help give your ad more views. Keep copy succinct: […]
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Twitter Polls are best used when brands want to ______. (Select two.) Align with influencers who have controversial opinions Drive conversions on their website Build loyalty by listening to their audience’s opinion Involve their followers in brand or content decisions
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When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do? Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads Add redaction to your Tweet copy automatically Customize what your audience sees based on their age […]
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Which Live Brand Studio product requires approval from the Twitter Brand Team? Neither Broadcast nor Event Page Broadcast Event Page Both Broadcast and Event Page
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True or False: Pre-roll ads are skippable after 6 seconds. True False
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Which of these statements best describe First View? (Select all that apply.) It is best suited for lower-funnel campaign objectives. It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions. It can only be purchased by one advertiser per day, per geography. It includes a Twitter Brand […]
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