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A Good Approach Is To Create Internal Competition. More Links To Different URLs Have The Same Anchor Text, Easier For Google Is To Differentiate Which Of Them Is The One URL On Your Domain To Be Ranked For The Given Keyword.

  A Good Approach Is To Create Internal Competition. More Links To Different URLs Have The Same Anchor Text, Easier For Google Is To Differentiate Which Of Them Is The One URL On Your Domain To Be Ranked For The Given Keyword.   True   False  

The post A Good Approach Is To Create Internal Competition. More Links To Different URLs Have The Same Anchor Text, Easier For Google Is To Differentiate Which Of Them Is The One URL On Your Domain To Be Ranked For The Given Keyword. appeared first on Certification Answers.



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Which companies benefit most from the increase in the number of people using the Internet?

Which companies benefit most from the increase in the number of people using the Internet?


Google Digital Garage Exam Answers


The answer in: https://www.certificationanswers.com/en/category/google-digital-garage-exam-answers/

Ormond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. Why didn’t this work?

  Ormond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. Why didn’t this work?   Most likely, the targeted audience wasn’t segmented properly or the creative wasn’t strong enough to capture […]

The post Ormond, who works for a national basketball franchise, wanted to reach more fans with new content. They identified new segments and aimed to deliver real-time, online, live game footage. Conversions were really low. Why didn’t this work? appeared first on Certification Answers.



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What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele?

  What would be the best key performance indicator for a coffee company that just opened and is trying to attract a new clientele?   Video views of a new video talking about their unique selling point around how they roast coffee   Number of customers who asked for a loyalty card   Number of up-sells of […]

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If you wanted to better understand your customer’s overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?

  If you wanted to better understand your customer’s overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?   Studio and Bid Manager   Ad Exchange and Campaign Manager   Analytics 360 and Campaign Manager   Analytics 360 and Studio    

The post If you wanted to better understand your customer’s overall site behavior, including your site and other browsing they may do online, which two products would solve that problem? appeared first on Certification Answers.



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Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink. One of the tools in this list below won’t help you. Which one is it?

  Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink. One of the tools in this list below won’t help you. Which one is it?   Bid manager   Ad network   Campaign manager   Studio    

The post Imagine you are building a dynamic video campaign to create awareness for a new vitamin drink. One of the tools in this list below won’t help you. Which one is it? appeared first on Certification Answers.



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Why would you choose to participate in the Ad Exchange Open Auction?

  Why would you choose to participate in the Ad Exchange Open Auction?   To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals   To reserve a fixed number of impressions at a fixed price, in […]

The post Why would you choose to participate in the Ad Exchange Open Auction? appeared first on Certification Answers.



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You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?

  You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements?   Preferred Deal   Private Auction   Open Auction   Programmatic Guaranteed Deal    

The post You’ve defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. Which deal type would best suit your requirements? appeared first on Certification Answers.



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When combining programmatic products, what are the main benefits?

  When combining programmatic products, what are the main benefits?   Audience segments and real-time bidding   Single view on data and efficient workflow   Conversion tracking and automated auctions   Cookies and managed bids    

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You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?

  You’ve been asked to explain to a new intern the things that you can test and things you can’t. Which question would be least suitable to determine with a test?   How impactful is our programmatic strategy in all of our markets?   Is search really performing as badly as it seems at driving […]

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Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?

  Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account?   Establishing a baseline   Measuring view-through conversions   Proving incremental impact   Creating a focused question   […]

The post Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account? appeared first on Certification Answers.



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All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. Which one is it?

  All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. Which one is it?   Marketing technology officer   Head of social media   Data storyteller   Account director  

The post All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. Which one is it? appeared first on Certification Answers.



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When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology?

  When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology?   Content analysis   Appreciative inquiry   Staged roll-out   Exposed/unexposed  

The post When using surveys to measure brand health in the digital ecosystem, what is the preferred methodology? appeared first on Certification Answers.



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Your research tells you that customers start searching for your products with their smartphone, yet you don’t see mobile doing well in your data. What is a good way to fix that problem?

  Your research tells you that customers start searching for your products with their smartphone, yet you don’t see mobile doing well in your data. What is a good way to fix that problem?   You need to review your data again and try to come up with fresh insights on how to direct more […]

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Which key performance indicator (KPI) would not be relevant to a schnitzel restaurant?

  Which key performance indicator (KPI) would not be relevant to a schnitzel restaurant?   Basket size   Coupon downloads   Restaurant visits   Reservation requests  

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Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”?

  Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”?   Clicks to navigate to schnitzel restaurant location   Social media likes for photo essay on Berlin   Berlin tourism app downloads   Calls to help desk    

The post Which would be the best key performance indicator (KPI) for this micro-moment: “I-want-to-try-schnitzel”? appeared first on Certification Answers.



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Which would be the best behavior to confirm that you’re relevant in this micromoment: “I-want-to-visit-Berlin”?

  Which would be the best behavior to confirm that you’re relevant in this micromoment: “I-want-to-visit-Berlin”?   A customer watched a movie called “I Love Europe” on YouTube.   A customer read your article on “Best restaurants in Berlin”.   A customer clicked on a display ad for cheap European train passes.   A customer […]

The post Which would be the best behavior to confirm that you’re relevant in this micromoment: “I-want-to-visit-Berlin”? appeared first on Certification Answers.



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What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?

  What measurement strategy would be best for an independent local cake shop that is trying to link a mobile promotion to increased offline sales?   Add click-to-call buttons to your mobile ads. While the behavior will have to be extrapolated somewhat, you should still see an increase in store traffic. Encouraging calls adds that valued human […]

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Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?

  Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success?   All […]

The post Your company sells eyeglasses and sold 10 percent more than its target for desktop sales. Mobile’s paid search and display ads drove lots of mobile site traffic, yet that traffic doesn’t seem to convert well. Which is the best recommendation to find out whether mobile played a role in driving desktop success? appeared first on Certification Answers.



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What experiment would be best to answer this question: How effective is mobile video at driving website visits?

  What experiment would be best to answer this question: How effective is mobile video at driving website visits?   Try a combination of user-based and geo-targeted methods. Only show the ad to specific people in specific regions and compare the results to those who didn’t see the ad.   Try a randomized brandlift experiment to see whether website […]

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If you wanted to see how a consumer journey moves across devices, what method would be best?

  If you wanted to see how a consumer journey moves across devices, what method would be best?   Geo-targeting or panel   Geo-targeting or user-based   User-based or panel   Just user-based    

The post If you wanted to see how a consumer journey moves across devices, what method would be best? appeared first on Certification Answers.



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Which estimator would work best at linking cross-channel conversions from mobile to offline store?

  Which estimator would work best at linking cross-channel conversions from mobile to offline store?   Video views   Emailing a receipt   Newsletter sign-ups   Social media likes    

The post Which estimator would work best at linking cross-channel conversions from mobile to offline store? appeared first on Certification Answers.



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Which of the following couldn’t be answered with a controlled marketing experiment?

  Which of the following couldn’t be answered with a controlled marketing experiment?   Is mobile search really performing as badly as it seems at driving offline sales?   How do we determine the true causal impact from our mobile ads?   What are the most important reasons that people recommend our products?   How […]

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Which of the following is NOT a feature available to you in draft mode?

  Which of the following is NOT a feature available to you in draft mode?   Adding a call-to-action   Italicizing text   Inserting an H2 or H3 header   Calling out a quoted sentence    

The post Which of the following is NOT a feature available to you in draft mode? appeared first on Certification Answers.



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You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?

  You’ve set up the Social Media Tracker to monitor social media activity. You’ve posted on Facebook five times within the last month. Why does the tool show zero activity on Facebook?   All of your posts were made more than 7 days ago   None of your Facebook followers reposted these posts   Data […]

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Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?

  Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green?   You’ve already used these keywords in your headings   These keywords are the most relevant to your copy   You’ve already used these keywords within your copy   You’ve already used these keywords […]

The post Look at the list of recommended keywords from the SEO Writing Assistant. Why are some of these keywords highlighted green? appeared first on Certification Answers.



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While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate?

  While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate? […]

The post While exploring the Social Media Tracker, you find out that your best-performing post on Twitter earned 120 likes, 18 retweets, and 12 replies, while your competitor’s top post got 147 likes and 53 retweets. Your audience is comprised of 9,000 users, and your competitor’s — 12,000 users. Whose post has a higher engagement rate? appeared first on Certification Answers.



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Which metrics are available in the Content Audit report? Choose three answers.

  Which metrics are available in the Content Audit report? Choose three answers.   Amount of paid keywords   Words count   Domain age   Domain score   Backlinks   Bounce Rate      

The post Which metrics are available in the Content Audit report? Choose three answers. appeared first on Certification Answers.



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What are the best sensors to use to send a discount offer to someone walking past your retail outlet?

  What are the best sensors to use to send a discount offer to someone walking past your retail outlet?   GPS and video   GPS and proximity   Video and motion   Proximity and motion    

The post What are the best sensors to use to send a discount offer to someone walking past your retail outlet? appeared first on Certification Answers.



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If your fashion retail client wanted an app that gave users the same experience as a runway model performing a show, what would you be creating?

  If your fashion retail client wanted an app that gave users the same experience as a runway model performing a show, what would you be creating?   Virtual reality   Mixed reality   Augmented reality   Gaming reality    

The post If your fashion retail client wanted an app that gave users the same experience as a runway model performing a show, what would you be creating? appeared first on Certification Answers.



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You are working on a campaign for a bike courier company who wants to provide meaningful utility to their customers. What do you recommend?

  You are working on a campaign for a bike courier company who wants to provide meaningful utility to their customers. What do you recommend?   An mSite that streams real-time biking videos from across the city   An app that uses GPS sensors to track all deliveries   An app that uses Google Cardboard to give […]

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Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

  Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?   Call-only ads cost more, but reach farther.   Call-only ads don’t include a link to a mobile site.   Call-only ads don’t appear on mobile devices.   Call-only ads run for […]

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In a push to lift your company’s brand reputation, you created a game that your clients could play to earn store credit. What would be the purpose of an app like this?

  In a push to lift your company’s brand reputation, you created a game that your clients could play to earn store credit. What would be the purpose of an app like this?   To provide added value through a functional experience   To give solutions to common real-world customer problems   To solve an actual problem […]

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Which of the following isn’t a sensor?

  Which of the following isn’t a sensor?   Touch screen   Microphone   mSite   Camera  

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What are the key sensors involved in viewing 360 degree video?

  What are the key sensors involved in viewing 360 degree video?   Microphone and motion   Motion and gyroscope   Touch screen and microphone   Gyroscope and video    

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What are the best sensors to use if you wanted to make an app that lets users virtually experience a new car?

  What are the best sensors to use if you wanted to make an app that lets users virtually experience a new car?   Bluetooth and GPS   Motion and proximity   Motion and axis   Video camera and bluetooth  

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What would be the best way to explain what a sensor is to a new intern at your company?

  What would be the best way to explain what a sensor is to a new intern at your company?   A special asset that is only accessible and functional on a mobile device   Technology that enables mobile and desktop devices to capture signals   A way of categorizing audience reach through various navigation […]

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You just received disappointingly low results from an awareness campaign for a local non-profit that you managed. You did your research and used a wide array of signals to make sure you got your answers to your micro-moments right. What will you try next time?

  You just received disappointingly low results from an awareness campaign for a local non-profit that you managed. You did your research and used a wide array of signals to make sure you got your answers to your micro-moments right. What will you try next time?   Absolutely nothing and let this pass you by […]

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You’re a marketing manager for a leading online music store and have been given a new key performance indicator (KPI) to hit this quarter: sell 25 percent more units of electronica artists month over month. What mobile engagement would you recommend to achieve this goal?

  You’re a marketing manager for a leading online music store and have been given a new key performance indicator (KPI) to hit this quarter: sell 25 percent more units of electronica artists month over month. What mobile engagement would you recommend to achieve this goal?   Enhanced GPS targeting to get customers into the […]

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You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?

  You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?   The marketers should have focused only on environmental […]

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The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was used to target you with this ad?

  The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad […]

The post The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was used to target you with this ad? appeared first on Certification Answers.



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Why should companies adopt mobile-first thinking?

  Why should companies adopt mobile-first thinking?   The offline and online worlds are blurring and it’s prudent to start anticipating how to leverage this space   It encourages siloed thinking and that creates efficiencies   Mobile first is great, except for campaigns when you’re trying to increase brand awareness   Almost a quarter of […]

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Your manager asked you to give more consideration to a user’s location. What kind of signals would you look at?

  Your manager asked you to give more consideration to a user’s location. What kind of signals would you look at?   Environmental   Intuitive   Media   Learned    

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Imagine an intern asked you about contextual and intent-rich signals. What would you say?

  Imagine an intern asked you about contextual and intent-rich signals. What would you say?   Contextual signals are the ones to focus on.   Finding the balance between intent and context is key.   Intent-rich signals are the only ones that matter.   Neither matter to marketers in a mobile world.    

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Your data is showing that mobile isn’t performing well. However, you know from a focus group that users are using mobile early in their journey and that mobile isn’t getting the credit it deserves. What mobile engagement and conversion strategy do you suggest to ensure mobile gets proper credit?

  Your data is showing that mobile isn’t performing well. However, you know from a focus group that users are using mobile early in their journey and that mobile isn’t getting the credit it deserves. What mobile engagement and conversion strategy do you suggest to ensure mobile gets proper credit?   Cross-device conversion   Site traffic […]

The post Your data is showing that mobile isn’t performing well. However, you know from a focus group that users are using mobile early in their journey and that mobile isn’t getting the credit it deserves. What mobile engagement and conversion strategy do you suggest to ensure mobile gets proper credit? appeared first on Certification Answers.



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You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?

  You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?   Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.   Put all of your money into […]

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Your Friend Has A Jewelry Business And Just Created An App That Had Dismal Downloads During Its First Month. What Advice Should You Give To Get The App Back On Track?

  Your Friend Has A Jewelry Business And Just Created An App That Had Dismal Downloads During Its First Month. What Advice Should You Give To Get The App Back On Track?   Suggest that she re-focus her app marketing to brand new customers. Improve the app with more professional photos and use social media and earned […]

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Which asset model would you recommend to a company who already has a successful mobile site?

  Which asset model would you recommend to a company who already has a successful mobile site?   Audience asset model   App-centric model   Site and app model   Site-first model    

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All of these were recommended to help build a faster site except?

  All of these were recommended to help build a faster site except?   Site works on a range of screens and devices   Implementation of AMP (Accelerated Mobile Page) best practices   Optimized content delivery   Customer surveys about site performance    

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Which is not a good app design practice?

  Which is not a good app design practice?   Don’t automatically show the search field, make it optional.   Allow users to go back easily in one step.   Show the value of your app up-front.   Create frictionless transitions when going between app and mobile web.    

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Which is not a common barrier for mobile-first companies?

  Which is not a common barrier for mobile-first companies?   Consumers only want to make purchases on a desktop computer and site   Failing to align business decisions to a mobile-first strategy   Targeting the wrong customers with your mobile assets   High abandonment rate of apps after users have downloaded them    

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To capture the “Do” stage for a marketing campaign selling men’s razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why?

  To capture the “Do” stage for a marketing campaign selling men’s razors, you invited users who watched your entire pre-roll ad to sign up for a newsletter on male grooming trends. The results were dismal. Why?   This was a great idea to reward loyal customers.   This would have been better as an […]

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Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?

  Imagine you created a sponsored post for your target audience. The post linked to a detailed side-by-side comparison of your product suite. You noticed that you received very little traffic. What principle would you need to strengthen?   Aware of intent   Digital-first   All three principles   Link to brand    

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You work for a perfume company and identified a customer portrait for young, working moms who are fans of organic, natural products. How would you target them during the “Think” stage of See, Think, Do, Care?

    You work for a perfume company and identified a customer portrait for young, working moms who are fans of organic, natural products. How would you target them during the “Think” stage of See, Think, Do, Care?   Create a search campaign based around the terms “looking for organic, hypoallergenic perfume”   Deliver a […]

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from IFTTT Network http://bit.ly/2HyKcBo

What would be the best format and message for a women’s clothing retailer in the “Do” stage?

  What would be the best format and message for a women’s clothing retailer in the “Do” stage?   Blog post outlining fashion trends   Newsletter on tips to take care of your new garment   Search ads with discounts and a site-link extension leading to product   Skippable pre-roll ad talking about how the clothing is manufactured and […]

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from IFTTT Network http://bit.ly/2YMLleu

Louise, who works for a computer company, sent her loyal customers and brand fans a display ad with this message: “For your first purchase, get a discount” display ad. Why didn’t this work?

  Louise, who works for a computer company, sent her loyal customers and brand fans a display ad with this message: “For your first purchase, get a discount” display ad. Why didn’t this work?   This message would have worked better for the “See” stage.   This message would have worked better for the “Care” […]

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from IFTTT Network http://bit.ly/2HzWXM4

The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was likely used to target you with this ad?

  The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad […]

The post The other day you were searching for electronic music schools and visited some related sites. A few days later you were curious about how many calories were in the curry rice you had at lunch and searched “calories in curry rice”. You landed on a site with nutritional tips and noticed a display ad for an electronic music school. You decide to click on it. What signal was likely used to target you with this ad? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2YFuv0S

Why is a digital-first brief an important part of the campaign process?

  Why is a digital-first brief an important part of the campaign process?   It ensures all teams are aware of budget, the parameters of the project, and how to execute the key messages.   It gives teams a sense of what the key performance indicators for the project will be and what the key […]

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from IFTTT Network http://bit.ly/2HC2Msw

What is the main difference between a traditional campaign brief and a digital-first one?

  What is the main difference between a traditional campaign brief and a digital-first one?   A digital-first brief highlights all the digital formats and channels available to creatives.   A digital-first brief summarizes every media metric the campaign should hit, along with tactics to use.   A digital-first brief focuses on the consumer and the desired shift in their behavior, […]

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from IFTTT Network http://bit.ly/2YFuudk

You’ve been asked to identify micro-moments for a new automotive client. Where do you start?

  You’ve been asked to identify micro-moments for a new automotive client. Where do you start?   Avoid location data and information relating to time   Look at your data to get insights on customer behavior   Capture each and every moment you can. Don’t hold back.   Just focus on the moments involving cash […]

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from IFTTT Network http://bit.ly/2HzWZna

Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?

  Imagine you were explaining how to stay relevant in the digital ecosystem. What would be the most important point to get across?   The value of blasting a one-sized-fits-all message at scale   Apply the same principles you used to use for print, radio, and tv to search and digital   The journey hasn’t changed, customers […]

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from IFTTT Network http://bit.ly/2YFutGi

What is the most effective way to encourage subscribers to engage with a channel?

  What is the most effective way to encourage subscribers to engage with a channel?   Post about the channel regularly on social media.   Upload videos on a regular schedule.   Comment on other artists’ videos every two weeks.   Update the channel branding on a regular schedule.  

The post What is the most effective way to encourage subscribers to engage with a channel? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2HGHRDp

Where can you see the relationship between references and assets?

  Where can you see the relationship between references and assets?   Asset report.   Traffic sources data.   Watch time data.   Claims report.  

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from IFTTT Network http://bit.ly/2VTWZqU

What predefined match policy allows viewers to watch a claimed video but does not allow ads to display on the video?

  What predefined match policy allows viewers to watch a claimed video but does not allow ads to display on the video?   Block.   Track.   Monetize.   Either Block or Track.  

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from IFTTT Network http://bit.ly/2HImDFb

What may indicate that a channel needs to clean up its reference files or revise its match policies?

  What may indicate that a channel needs to clean up its reference files or revise its match policies?   The channel sees a decrease in claim disputes.   The channel sees an increase in claim disputes.   The channel sees a decrease in claims.   The channel sees an increase in watch time.  

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from IFTTT Network http://bit.ly/2VRpuFz

Which asset type is always linked to a sound recording asset on YouTube?

  Which asset type is always linked to a sound recording asset on YouTube?   Teaser or sampler.   Reference.   Composition share.   Other sound recordings.  

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from IFTTT Network http://bit.ly/2HLTXex

Why is it important to resolve asset ownership conflicts quickly?

  Why is it important to resolve asset ownership conflicts quickly?   Because conflicts can suspend any revenue generated from the videos in conflict.   Because YouTube blocks videos by default during a conflict.   Because the rights holders involved in a conflict will receive a copyright strike.   Because conflicts reduce the discoverability of […]

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from IFTTT Network http://bit.ly/2VTfBqR

How does Content ID support the work of music rights holders?

  How does Content ID support the work of music rights holders?   It helps them plan a tour.   It enables them to monetize or otherwise protect their content on YouTube.   It helps them announce a new album.   It allows them to understand watch time on the artist’s channel.  

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from IFTTT Network http://bit.ly/2HGHR6n

What is the difference between copyright and Content ID?

  What is the difference between copyright and Content ID?   Copyright is a set of laws, while Content ID is a tool that helps rights holders exercise their rights on YouTube.   Content ID is a set of laws, while copyright is a tool that helps rights holders exercise their rights on YouTube.   […]

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from IFTTT Network http://bit.ly/2VSQmFn

What is subject to a “match” in Content ID?

  What is subject to a “match” in Content ID?   A video that contains content in the Content ID database.   A video that has the same title as another video on YouTube.   A channel with one or more similar videos to another channel.   A channel that contains another channel’s copyrighted works. […]

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from IFTTT Network http://bit.ly/2HImBgx

What happens to a channel when it receives a copyright takedown notice?

  What happens to a channel when it receives a copyright takedown notice?   The offending video is removed and the channel loses its subscribers.   The offending video remains on the channel but is blocked in all countries.   The offending video is removed and the channel owner receives a copyright strike.   The […]

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from IFTTT Network http://bit.ly/2Wk16vH

What can tell you about the global reach of a channel?

  What can tell you about the global reach of a channel?   Translations data.   Traffic sources data.   Audience retention chart.   Geography data.  

The post What can tell you about the global reach of a channel? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2VQkSPW

What is one effective way to use the Community tab?

  What is one effective way to use the Community tab?   Post only when you have behind-the-scenes photos to share.   Re-post videos from the channel right after you upload them.   Post promotional links without context to intrigue viewers.   Post a mix of personal, promotional, and transactional posts to engage fans.  

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from IFTTT Network http://bit.ly/2HUOfXR

With which YouTube feature can you establish a watch page before a video is released, so that an artist and their fans can experience a new video together?

  With which YouTube feature can you establish a watch page before a video is released, so that an artist and their fans can experience a new video together?   Community.   Official Artist Channel.   Premieres.   YouTube Music  

The post With which YouTube feature can you establish a watch page before a video is released, so that an artist and their fans can experience a new video together? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2VTGRFS

How can you use Community to give fans an inside look at a tour?

  How can you use Community to give fans an inside look at a tour?   Update the channel banner with tour dates.   Create a new channel section with tour videos.   Post a photo of the setlist.   Live stream an entire show.  

The post How can you use Community to give fans an inside look at a tour? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2HL0vd6

Why might you want to pin a fan comment on a video?

  Why might you want to pin a fan comment on a video?   The comment links to another artist’s video.   The comment says something positive about the video.   The comment contains personal contact information.   The comment includes a blocked keyword  

The post Why might you want to pin a fan comment on a video? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2VTGPxK

Why is it important to keep uploading videos after an album release?

  Why is it important to keep uploading videos after an album release?   Because it decreases viewer engagement with the channel.   Because it maintains or increases viewer engagement with the channel, which can increase album sales.   Because the artist otherwise won’t have time to engage with fans.   Because it’s the best […]

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from IFTTT Network http://bit.ly/2HL0rtS

What is the best way to engage fans before an album release on YouTube?

  What is the best way to engage fans before an album release on YouTube?   Live stream a listening event.   Reach out to random viewers and ask them to post links to the album.   Upload an old photo as the channel icon.   Go quiet for several months to surprise fans with […]

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from IFTTT Network http://bit.ly/2VQ26bA

What is the best way to leverage fan videos to grow a channel?

  What is the best way to leverage fan videos to grow a channel?   Comment on each fan video.   Block fan videos in all territories.   Request copyright takedowns for fan videos.   Drop fan videos into a playlist with a descriptive name.  

The post What is the best way to leverage fan videos to grow a channel? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2HBIspC

How does an artist benefit from upgrading to an Official Artist Channel?

    How does an artist benefit from upgrading to an Official Artist Channel?   The artist earns extra subscribers.   The Official Artist Channel appears at the top of search results for the artist.   The artist earns ten new ways to interact with subscribers.   YouTube auto-generates new highlight videos for the artist. […]

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from IFTTT Network http://bit.ly/2VQ22Zo

How does upgrading to an Official Artist Channel affect an artist’s subscribers?

  How does upgrading to an Official Artist Channel affect an artist’s subscribers?   Upgrading does not affect subscribers.   Upgrading makes it easier for subscribers to find all of an artist’s music in one place.   Upgrading makes it harder for subscribers to find an artist’s music, because the artist’s catalog has split into […]

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from IFTTT Network http://bit.ly/2HFPiuo

Given The Following Datasource Of Reservations, …We Want To Create A Table With Column A Being The Name, And Column B Being The Number Of Tables. However, Sometimes The Name Is Missing For The Reservation, And We Need To Make Sure That Column A Is Not Misaligned To Column B. What Formula Would We Use To Do This?

  Given the following datasource of reservations, …we want to create a table with column A being the name, and column B being the number of tables. However, sometimes the name is missing for the reservation, and we need to make sure that column A is not misaligned to column B. What formula would we […]

The post Given The Following Datasource Of Reservations, …We Want To Create A Table With Column A Being The Name, And Column B Being The Number Of Tables. However, Sometimes The Name Is Missing For The Reservation, And We Need To Make Sure That Column A Is Not Misaligned To Column B. What Formula Would We Use To Do This? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2JPO56G

In the data source shown below (which is a JSON data source), is “inferredCountry” a ​following-sibling​, or a ​preceding-sibling​to “timestampCustomer”?

  In the data source shown below (which is a JSON data source), is “inferredCountry” a ​following-sibling​, or a ​preceding-sibling​to “timestampCustomer”?   following-sibling   preceding-sibling  

The post In the data source shown below (which is a JSON data source), is “inferredCountry” a ​following-sibling​, or a ​preceding-sibling​to “timestampCustomer”? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2Jrhkx6

Using the image below, select all scenarios where the variable “tm_country” is properly used in Klipfolio. Select ALL that apply.

  Using the image below, select all scenarios where the variable “tm_country” is properly used in Klipfolio. Select ALL that apply.   Option A   Option B   Option C   Option D  

The post Using the image below, select all scenarios where the variable “tm_country” is properly used in Klipfolio. Select ALL that apply. appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2JNjfeB

For The Following Label Component: With These Properties: What Would Formulas X And Y Give You? X:!Label Y:&Label

For the following label component: What would formulas X and Y give you? X: !Label Y: &Label   X gives “Oct 16, 1989”? and Y gives “1989-10-16”?   X gives “1989-10-16”? and Y gives “16/10/1989”?   X gives”16/10/1989″? and Y gives “1989-10-16”?   X gives “1989-10-16”? and Y gives “624499200”?  

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from IFTTT Network http://bit.ly/2w7T6iE

True or False? A User can be assigned to more than one role.

  True or False? A User can be assigned to more than one role.   True   False  

The post True or False? A User can be assigned to more than one role. appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2Q78mWn

Which of the following is true of the LOOKUP function?

  Which of the following is true of the LOOKUP function?   It is similar to vLOOKUP in Excel   Duplicate values in the 2nd parameter (“keys”) are not a problem.   The 1st and 2nd paramters need to evaluate to the same number of values   The 2nd and 3rd parameters need to evaluate […]

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from IFTTT Network http://bit.ly/2w2DIEm

Replacing “view” with “debug_info” in the data source url will help you do which of the following? Select ALL that apply.

  Replacing “view” with “debug_info” in the data source url will help you do which of the following? Select ALL that apply.   Manage/list dynamic data source instances   Change dynamic data source configuration   Add dynamic data source instances   Delete dynamic data source instances   Refresh dynamic data source instances   View data […]

The post Replacing “view” with “debug_info” in the data source url will help you do which of the following? Select ALL that apply. appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2QcNg8N

Consider the following array of data: ARRAY(“apple”,”banana”). What function do you use to change it to ARRAY(“fruit”,”fruit”)?

  Consider the following array of data: ARRAY(“apple”,”banana”). What function do you use to change it to ARRAY(“fruit”,”fruit”)?   SUBSTITUTE   SUBSTITUTE_REGEX   REPLACE OR SUBSTITUTE   REPLACE   All of the above  

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from IFTTT Network http://bit.ly/2w8uQgg

You can schedule a specific time a datasource refreshes using the Klipfolio API.

  You can schedule a specific time a datasource refreshes using the Klipfolio API.   True   False  

The post You can schedule a specific time a datasource refreshes using the Klipfolio API. appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2Q9eTjn

True or False? User input controls can control data in more than one Klip.

  True or False? User input controls can control data in more than one Klip.   True   False  

The post True or False? User input controls can control data in more than one Klip. appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2w5tdQL

Which of the following formulas is the best option for SUM’ing a set of values held in Column A of multiple Dynamic Data Source instances? NOTE: The possible values for the Dynamic property is in Column B of a 2nd data source.

  Which of the following formulas is the best option for SUM’ing a set of values held in Column A of multiple Dynamic Data Source instances? NOTE: The possible values for the Dynamic property is in Column B of a 2nd data source.   SUM(MAP(A:A))   SUM(B:B)   SUM(MAP(B:B))   SUM(A:A)   SUM(ARRAY(JOIN(MAP(B:B)))   JOIN(A:A) […]

The post Which of the following formulas is the best option for SUM’ing a set of values held in Column A of multiple Dynamic Data Source instances? NOTE: The possible values for the Dynamic property is in Column B of a 2nd data source. appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2QcCEak

True or False: Dashboards published privately require a password?

  True or False: Dashboards published privately require a password?   True   False  

The post True or False: Dashboards published privately require a password? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2w5DKuW

You have a datasource where column A is showing a list of country names (where some names are repeating themselves). Do the function GROUP(@A:A) and the group action applied to @A:A yield the same result?

  You have a datasource where column A is showing a list of country names (where some names are repeating themselves). Do the function GROUP(@A:A) and the group action applied to @A:A yield the same result?   True   False  

The post You have a datasource where column A is showing a list of country names (where some names are repeating themselves). Do the function GROUP(@A:A) and the group action applied to @A:A yield the same result? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2QaTF4H

In which of the following scenarios is DATE_STARTOF the optimal date function to use? Select ALL that apply.

  In which of the following scenarios is DATE_STARTOF the optimal date function to use? Select ALL that apply.   To find values in the last 30 days   To find values in the current day   To find values between two randomly selected dates   To find values from “last week”   To find […]

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from IFTTT Network http://bit.ly/2w6rcUd

Consider the following screen grab. The output format of the date pickers are set to Unix format. How can you use the filter actions to filter the bar/line chart?

  Consider the following screen grab. The output format of the date pickers are set to Unix format. How can you use the filter actions to filter the bar/line chart?   Put a hidden data to the bar/line chart which contains the dates in unix format, check that format type is set to number and […]

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from IFTTT Network http://bit.ly/2QcrYbB

True or False? It is better to hard code dates instead of using relative date range expressions?

  True or False? It is better to hard code dates instead of using relative date range expressions?   True   False  

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from IFTTT Network http://bit.ly/2w7RYM2

Prerna is building a bar/line chart which shows the number of social media followers acquired by month and wants to show two series from two different datasources: one to show the current year’s data and the second one to show previous year’s data. What is the function Prerna should use to align the data from two different datasources?

  Prerna is building a bar/line chart which shows the number of social media followers acquired by month and wants to show two series from two different datasources: one to show the current year’s data and the second one to show previous year’s data. What is the function Prerna should use to align the data […]

The post Prerna is building a bar/line chart which shows the number of social media followers acquired by month and wants to show two series from two different datasources: one to show the current year’s data and the second one to show previous year’s data. What is the function Prerna should use to align the data from two different datasources? appeared first on Certification Answers.



from IFTTT Network http://bit.ly/2Q6P82U

What is a key benefit of having an online presence for a business?



from IFTTT Network https://www.youtube.com/watch?v=cB8hYzTzuME

Which of the following is the easiest way for visitors to learn about a business while visiting a we



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Taking a business online can involve many different steps. When starting out, which activity could b



from IFTTT Network https://www.youtube.com/watch?v=RSseshB3IC0

The increased use of the Internet presents a lot of potential for which types of businesses? ūü•á



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SEMrush SMM Fundamentals Exam Answers

SEMrush SMM Fundamentals Exam Answers
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SEMrush SMM Fundamentals Exam Answers
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True or false? Repeatedly publishing blog posts on the exact same or very similar subjects isn’t a good strategy because all of these blog posts will compete with each other for indexing in search engines.

  • True
  • False

True or false? The LinkedIn blogging platform is available for both personal and business pages.

  • True
  • False

True or false? Embedding custom pixel to your website helps retarget people who should already have an affinity for you but for some reason have not converted to liking your page or engaging with your content.

  • True
  • False

True or false? Since salespeople operate from their personal profiles, they can engage and connect with anyone, and they should take advantage of this opportunity to expand their network and expose their company’s content to a larger audience.

  • True
  • False

True or false? You should use KPIs or metrics to determine your social media campaign’s success only if your business goal is sales.

  • True
  • False

Mark the true statement.

  • Social media today represents the convergence of communication and information
  • Social media is meant only for sharing personal content and maintaining personal relationships
  • Blogs are good for individuals but not for businesses

What is the recommended number of social media channels to concentrate on for the purpose of A/B testing?

  • Three
  • Two
  • One
  • Four

Fill in the blank: Employee advocacy works better for ______ companies.

  • C2B
  • B2C
  • B2B

What is the right order of steps in the Deming Circle?

  • Do, Check, Plan, Action
  • Plan, Do, Check, Action
  • Plan, Check, Do, Action
  • Plan, Action, Check, Do

What type of paid social will give you the possibility to measure ROI?

  • Boost your content so that it is seen by the desired number of your followers
  • Promote a product that can generate a new sale
  • Like or follow campaigns to achieve a desired number of followers

What is the most effective way to send social signals via Twitter and to be noticed by someone whose tweets you share?

  • Like the post
  • Retweet their posts and mention them with @
  • Follow them and mention them in a tweet using their real name
  • Add them to one of your Twitter Lists

Which strategy do modern companies (especially startups) choose to get their product seen?

  • Choose the digital media channel that seems to be the most popular at the time and focus on one channel
  • Invest the majority of their money in traditional marketing channels like television, radio, magazines, etc.
  • Bet on digital marketing and create stories that will help potential customers with their purchasing decision and be heard throughout the buyer's journey

Which of the following ideas for posting on Instagram will help you create a visual voice for your brand? Choose three options.

  • Post video ads for your product as Instagram Stories on a regular basis
  • Post plain photos of your product
  • Share photos of people that use your products
  • Analyze the most engaging types of photos on your competitor’s profiles
  • Take photos of your employees and have them make selfies to humanize your brand
  • Publish good-looking stock pictures of your product

If you work for a sportswear company, what type of content should you publish in order to strengthen your company's personal branding?

  • Posts directly advertising your company's goods
  • Posts about a healthy lifestyle
  • Your personal content
  • Something that has no connection with your business

What can’t be done on Facebook?

  • Creating open groups to increase engagement
  • Engaging the public with live stream video
  • Advertising both your business and personal accounts
  • Creating VIP closed communities to share special offers and special content

What is the main idea of digital relationship marketing?

  • Using email marketing to engage people who do not use the Internet for search
  • Combining organic and paid social efforts
  • Collaborating with people who share content that can help gain visibility for your company in the trusted news feeds of others

Why is audience retention in your YouTube analytics important?

  • It helps you analyze when people start to lack interest in your video content
  • It helps you see the numbers of views and likes you have received
  • It helps you understand your traffic sources

Which of the following ways of measuring your social media results we call comparative metrics?

  • The metrics that show you the difference between your and your competitors social media performance
  • The metrics that show you the difference of how many retweets you got for a certain post and likes that you got for another post
  • The metrics that show you the amount of generating website traffic or getting new leads on your website

Choose the right statements about hashtags on Instagram. Choose two options.

  • It is advisable to use a mix of very popular, mildly popular and less popular hashtags
  • A hashtag only make sense in the post description but not in the comments
  • 5-15 is the recommended number of hashtags for the post
  • You can add up to 35 hashtags to a publication

What is the name of the content manufacturing process in which you divide a single piece of content into multiple pieces that can be used on various social media channels?

  • Creation of evergreen content
  • Content repurposing
  • Content curation

What statements are true about the content buckets approach? Choose two options.

  • You should align the weight of each content bucket with your business objectives
  • It is better to choose one channel and concentrate on promoting it
  • Use feedback from how different content buckets perform on different social media channels to tweak your strategy
  • You have to share the same weight between all your posts

Which social media network has the second highest amount of social media-generated website traffic after Facebook?

  • Pinterest
  • Youtube
  • Twitter
  • Instagram

FiIl in the blank: _______ are the most challenging group of people to work with if you don't know them personally, but in order to achieve success through social media marketing they are potentially the most rewarding.

  • Followers
  • Influencers
  • Brand advocates
  • Your employees

Fill in the blanks: To determine which social media channels to spend time on, you should start with a social media audit. Then, you should analyze your competitors' social media presence. Although you can't get data on your _______, which is the most important, you can analyze your _______ rate and publishing _______ among other metrics.

  • engagement rate, conversion, frequency
  • link clicks, engagement, frequency
  • community size, conversion, quality

What should we call an influencer with 543 followers?

  • Micro Influencer
  • Macro Influencer
  • Nano Influencer
  • Mini Influencer

What is the first step for a business that wants to start a social media program?

  • Link new and existing content with your own content as well as with other people's
  • Find the most appropriate social media channels and content mediums for your business
  • Produce relevant and engaging content

Which factors will help you to be seen despite the changing social network algorithms of any given social network? Choose four answers.

  • Always using hashtags regardless of social network
  • Historical performance of your posts
  • Avoiding personal pages
  • Your type of content
  • Current performance of your post
  • Your follower-to-following ratio should be constant
  • Recency of content




Respuestas de la certificación de Fundamentos de Marketing Digital de Google

Respuestas de la certificación de Fundamentos de Marketing Digital de Google
https://www.certificationanswers.com/category/google-activa-tu-negocio-respuestas/

Google Activa tu Negocio Respuestas
Google Activa tu Negocio Respuestas


¿Cu√°l es el desaf√≠o m√°s grande al que se enfrentan la mayor√≠a de las empresas para estar online? 


A Preparación del presupuesto
B Desarrollo de un plan
C Optimización del sitio web
D Definición de una base de clientes
______


Cuando pretendes anunciar una nueva empresa online, ¿cu√°l es uno de los principales beneficios de los anuncios gr√°ficos? 


A Los ven todas las personas
B Tienen una tasa de clics m√°s alta
C Pueden aparecer en muchos formatos diferentes
D El coste de configurarlos es relativamente bajo
______


¿Para qu√© tipo de empresas el aumento en el uso de Internet representa un gran potencial? 


A Todos los tipos de empresas
B Peque√Īas y medianas empresas
C Empresas internacionales
D Empresas locales
______


Crear presencia online para una empresa implica varios pasos. ¿Qu√© tareas podr√≠an llevarse a cabo al principio de este proceso? 


A Enviar folletos a los clientes con la dirección web de la empresa.
B Crear una ficha de empresa en directorios locales.
C Incrementar los anuncios impresos y en vallas publicitarias.
D Formar un equipo de expertos en publicidad digital.
______


¿Cu√°l es la v√≠a m√°s f√°cil para que los usuarios de un sitio web conozcan la empresa? Elige una de estas acciones:  


A Obtener una prueba de uno de los productos al registrarse para recibir correos electrónicos.
B Escuchar un archivo de audio que se reproduce autom√°ticamente cada vez que los usuarios visitan el sitio web.
C Consultar las distintas páginas de producto y leer la información de la página de preguntas frecuentes.
D Leer los términos y condiciones de los productos en el sitio web.

Para las empresas, ¿cu√°l de las siguientes es una ventaja clave de tener presencia online?   


A La capacidad de vender productos directamente a los clientes a través de las redes sociales.
B Ser visible cuando los usuarios buscan una empresa como la tuya.
C Enviar correos electrónicos a los usuarios para informarles de los productos nuevos.
D La capacidad de ofrecer descuentos promocionales a los clientes nuevos.
______


Imagina que un cliente ha descargado una aplicaci√≥n realizada por una tienda de hardware local. ¿De qu√© manera esa empresa podr√≠a conectarse con su p√ļblico a trav√©s de la aplicaci√≥n?   


A Podr√° llamar al cliente cuando haya una oferta que posiblemente le interese
B Podría ver dónde se encuentran sus clientes y supervisar sus comportamientos de compra
C Podría enviarles ofertas cuando ingresan a un área geográfica determinada
D En el carrito de compra de la aplicación, podría agregar los artículos que crea que serían interesantes para sus clientes
______


¿Cu√°les son los primeros pasos que deber√≠as considerar al preparar una estrategia de negocio online?   


A Entender al p√ļblico objetivo
B Cambiar el enunciado de tu misión para que coincida con los objetivos
C Establecer tus objetivos y, también, identificar una PUV
D Definir y segmentar tus p√ļblicos
______


Al definir una estrategia para tu empresa, ¿c√≥mo puede ayudarte el an√°lisis de la competencia a establecer una propuesta √ļnica de venta (PUV)?   


A Puede permitirte ofrecer descuentos que compitan directamente con el precio de la competencia
B Puede identificar de qué manera tu oferta es diferente de la de la competencia
C Puede brindarte estadísticas más detalladas acerca del mercado y su enfoque
D Puede revelar en qué regiones adicionales podrías operar a fin de hacer crecer tu empresa
______


¿Qu√© es lo que los informes de “Rastreo” de Google Search Console le permiten supervisar?   


A Si los clientes potenciales pueden acceder a tus p√°ginas web
B Si Google puede ver tus p√°ginas web
C La forma en la que las personas interact√ļan con tu sitio web
D La información que Google registra sobre tu sitio
______


Los motores de b√ļsqueda ven el contenido de un sitio web como c√≥digo escrito; ¿c√≥mo puede ayudar a que los motores de b√ļsqueda identifiquen las im√°genes que hay en tu sitio web?   


A Colócalas en el lugar correcto dentro de su texto
B Haz que sean atractivas
C Aplícales las características que definen el desarrollo de la marca
D Asígnales nombres descriptivos
______


A fin de mejorar el rendimiento del SEO de tu sitio web, ¿cu√°ndo deber√≠as considerar actualizar tu plan de SEO?    


A Al escribir una nueva entrada de blog
B Cuando tengas una venta o promoción
C Cuando agregues un nuevo servicio o producto
D Cuando contrates personal nuevo
______


Obtener v√≠nculos externos a tu sitio web es una excelente manera de mejorar el rendimiento del SEO. ¿Qu√© recomendaci√≥n alentar√° a las personas a que incluyan v√≠nculos en sus p√°ginas que redirijan a los usuarios a tu sitio?     


A Pagar para que los demás coloquen vínculos en sus páginas que redirijan a los usuarios a tu sitio
B Redactar contenido excelente que les resulte √ļtil a los usuarios
C Asegurarse de que tu personal coloque vínculos en las páginas que redirijan a los usuarios a tu sitio
D Agregar primero vínculos a ellos, independientemente de que tengan contenido interesante o no en su sitio
______


Hay muchas formas de mejorar el rendimiento de un sitio web desde una perspectiva de SEO. En lo que respecta a la creaci√≥n de v√≠nculos, ¿cu√°l de los siguientes enunciados es verdadero?     


A La cantidad de vínculos es importante, no así la calidad
B La calidad de los vínculos es importante, no así la cantidad
C Los vínculos ocultos dentro del código en los sitios mejoran su rendimiento de SEO
D Los vínculos ocultos dentro de las imágenes en los sitios mejoran su rendimiento de SEO
______


Al anunciar en motores de b√ļsqueda, si ofertas lo mismo que tu competidor,¿d√≥nde aparecer√°s en comparaci√≥n si tienes un nivel de calidad m√°s alto?     


A Junto al anuncio de tu competidor
B Debajo del anuncio de tu competidor
C En la página siguiente después del anuncio de tu competidor
D Encima del anuncio de tu competidor
______


Completa el espacio en blanco: Al administrar campa√Īas de SEM, la mejor manera de optimizar tu nivel de calidad es mejorar _________ de tus palabras claves, anuncios y p√°ginas de destino.     


A la relevancia
B la conversión
C los clics
D la importancia
______


Si deseas hacer seguimiento de un pedido completado en tu sitio web, ¿cu√°l ser√≠a un lugar adecuado para agregar el c√≥digo de seguimiento de conversiones?    


A La p√°gina principal del sitio web
B La página de confirmación del pedido
C La p√°gina donde se encuentra el formulario del pedido
D La p√°gina de contacto
______


Al ejecutar una campa√Īa de marketing en motores de b√ļsqueda, ¿qu√© objetivo te ayuda a cumplir el seguimiento de conversiones en tu sitio?    


A Ver los datos personales del usuario que compró en tu sitio
B Entender qué es lo que funciona y lo que no
C Aumentar el presupuesto para obtener m√°s tr√°fico
D Anunciar de manera internacional con mayor facilidad
______


Si intentas promocionar tu empresa de manera local, ¿qu√© tres datos clave deber√≠an estar presentes en tu ficha de directorio?    


A Nombre de la empresa, direcci√≥n, n√ļmero de tel√©fono
B Nombre personal, nombre de la empresa, código postal
C Nombre, casilla postal, n√ļmero de tel√©fono de la l√≠nea gratuita
D Nombre de la empresa, director general, n√ļmero de registro de la empresa
______


¿Cu√°les son los beneficios de utilizar las redes sociales cuando quieres anunciar tu empresa de forma local?   


A Las personas confían en las empresas locales que están en las redes sociales
B Puedes orientar tus anuncios a un p√ļblico local espec√≠fico
C Puedes hacer anuncios de video para promocionar el √°rea
D Las personas utilizan las redes sociales m√°s que los motores de b√ļsqueda
______


Existen muchas plataformas de redes sociales, pero ¿cu√°l es el beneficio para tu empresa de utilizar las plataformas de redes m√°s peque√Īas y orientadas a un p√ļblico m√°s espec√≠fico?   


A Las personas que visitan las plataformas orientadas a un p√ļblico m√°s espec√≠fico tienen m√°s probabilidades de interactuar contigo
B Tu contenido se mostrar√° a p√ļblicos espec√≠ficos
C Tu contenido lo ver√° una combinaci√≥n de personas diferentes, lo que te permitir√° obtener mayor cantidad de vistas y “me gusta”
D Mejora tu marca para que se vea en plataformas de redes sociales más específicas
______


¿Qu√© tipo de herramienta puede utilizarse para supervisar y evaluar las acciones que el p√ļblico de tus redes sociales lleva a cabo en tu sitio web?   


A Herramientas para programación del contenido
B Herramientas para determinar el perfil del p√ļblico
C Herramientas de analítica para las redes sociales
D —— “Herramientas anal√≠ticas de sitio web” ——-
Error de Google. Falta una opci√≥n de respuesta correcta. En comparaci√≥n con la versi√≥n en ingl√©s, deber√≠a ser “Herramientas anal√≠ticas de sitio web”
______


Al crear un sitio web para una empresa, ¿qu√© tipo de dise√Īo deber√≠a tener para que est√© “optimizado para dispositivos m√≥viles”?    


A Un dise√Īo a escala
B Un dise√Īo visual
C Un dise√Īo responsive
D Un dise√Īo integrado
______


Al dise√Īar campa√Īas de publicidad para m√≥viles, ¿qu√© recomendaci√≥n dar√≠as para identificar a qu√© palabras clave orientar tus anuncios?    

A Preguntarle a tu p√ļblico qu√© busca cuando est√° mirando productos similares
B Utilizar las herramientas de Google o de Bing para investigar palabras clave
C Utilizar una herramienta para recolectar las palabras clave que usa la competencia
D Utilizar todas las palabras clave habituales de su sitio web en su cuenta publicitaria
______


¿Cu√°l de las siguientes acciones ser√≠a la m√°s efectiva para una empresa si desea avanzar en la consecuci√≥n de sus objetivos de marketing de contenido?    

A Personalizar el contenido para hacer que cada cliente se sienta importante, con los datos disponibles sobre cada cliente en particular
B Reducir la cantidad de canales que se utilizan para el marketing de contenido a solo aquellos con la mayor cantidad de referencias, lo que te permitir√° ahorrar dinero
C Identificar a los p√ļblicos que ven el contenido y asegurarse de orientar los anuncios a esos p√ļblicos espec√≠ficos en el futuro, con el objetivo de aumentar las ventas.
D Definir mejor la estrategia de marketing de contenido sobre la marcha y tener en cuenta los datos y las métricas disponibles.
______


En lo que respecta al marketing por correo electr√≥nico, ¿qu√© significa el t√©rmino prueba A/B?     

A Una prueba A/B es aquella en la que puedes dividir tus contactos alfabéticamente
B Una prueba A/B es aquella en la que puedes enviar el mismo correo electrónico dos veces a las mismas personas
C Una prueba A/B es aquella en la que puedes dividir tu p√ļblico en grupos y enviarle a cada grupo una variante diferente de correo electr√≥nico
D Una prueba A/B es aquella en la que se corrige el contenido y la ortografía del mensaje antes de enviarlo
______


Al planificar tu publicidad gr√°fica, ¿qu√© significa la palabra “posici√≥n”?     

A La ubicación exacta de tu anuncio en una página específica de un sitio web
B El tama√Īo y la posici√≥n de tu anuncio
C La ubicaci√≥n exacta de tu anuncio en las p√°ginas de resultados de los motores de b√ļsqueda
D La posición del texto dentro de tu anuncio
______


Cuando los anunciantes publican anuncios online que t√≠picamente incluyen una imagen en la que las personas deben hacer clic, ¿qu√© nombre recibe?     

A Optimizaci√≥n por motores de b√ļsqueda
B Publicidad en banners
C Publicidad gr√°fica
D Publicidad en p√°ginas web
______


En relaci√≥n con la publicidad gr√°fica, ¿qu√© es una red de publicidad?     

A Una forma de obtener tr√°fico gratuito hacia tu sitio
B Un directorio con muchos sitios web que venden los mismos productos que t√ļ
C Una tienda online con im√°genes que puedes usar en tu contenido
D Una plataforma que permite a los anunciantes publicar en los sitios web de la red
______


¿De qu√© manera puede beneficiarse tu empresa con el uso de un v√≠deo sin que tengas que realizarlo t√ļ mismo?     

A Anunciar en los vídeos de otras personas
B Comentar los vídeos de otras personas
C Compartir los vídeos de otras personas
D Interactuar con los vídeos de otras personas
______


Si la anal√≠tica de tu campa√Īa de v√≠deo muestra que las personas solo miran los primeros segundos del mismo, ¿qu√© puedes hacer para intentar corregirlo?      

A Cambiar los colores para que sean visualmente m√°s atractivos
B Cambiar la cantidad de tiempo que se muestra tu marca en el vídeo
C Actualizar la descripción para que las personas tengan más información sobre el vídeo
D Borrar el vídeo y probar nuevamente con contenido editado
______


Cuando usas la anal√≠tica en tu sitio web, ¿qu√© significa el t√©rmino “conversi√≥n”?       

A El acto que implica que un usuario povenga de una ubicación geográfica determinada
B El acto que implica que un usuario permanezca una determinada cantidad de tiempo en el sitio
C El acto que implica que un usuario cumpla una métrica específica
D El acto que implica que un usuario alcance un objetivo
______


En el √°mbito de la anal√≠tica, ¿qu√© tipo de dato ser√≠a el tiempo que un usuario permaneci√≥ en su sitio?        

A Conversión
B Tiempo
C Métrica
D Dimensión
______

Qu√© te permite hacer la anal√≠tica del sitio web?        

A Configurar las cuentas publicitarias para impulsar la mejora continua
B Entender el comportamiento de los usuarios y mejorar la efectividad de tus iniciativas en marketing digital
C Interactuar con los clientes en tu sitio web para aumentar las conversiones
D Predecir el movimiento que har√°n tus usuarios a continuaci√≥n seg√ļn los datos previos
______

Completa el espacio en blanco: Cuando vinculas Google Ads con Google Analytics, puedes entender qu√© ________ est√°n impulsando el rendimiento.         

A palabras clave org√°nicas
B anuncios de redes sociales
C palabras clave de pago
D directorios
______

Al crear una presentaci√≥n basada en una gran cantidad de datos, ¿qu√© principio deber√≠as tener presente?         

A Mostrar toda la informaci√≥n disponible, a fin de ofrecerle al p√ļblico la mayor cantidad de contexto posible
B Adaptar tu enfoque a tu p√ļblico, a fin de contar una mejor historia
C Utilizar √ļnicamente gr√°ficos visuales, ya que todos prefieren ese formato de presentaci√≥n en lugar de las tablas y el texto
D Presentar toda la información de la misma forma, ya que todas las personas interpretan los datos de manera similar
______

¿Cu√°l es el beneficio de usar datos digitales?          

A Puede ayudarte a tomar decisiones bien fundamentadas y a mejorar el rendimiento online
B Los datos digitales no tienen margen de error
C Los datos digitales te permiten ahorrar dinero en la analítica sin conexión
D Utilizar datos digitales te permite llegar a m√°s clientes autom√°ticamente
______

Al crear tu tienda de productos online, a fin de hacerla lo m√°s efectiva posible, ¿qu√© tipo de uso de im√°genes te permitir√≠a optimizar su rendimiento?          

A Usar im√°genes directamente de Internet a fin de garantizar un tama√Īo de archivo adecuado
B Usar im√°genes directamente del proveedor original
C Asegurarte de que las im√°genes sean de alta calidad
D Usar descripciones detalladas en lugar de im√°genes para facilitar la tarea a los motores de b√ļsqueda
______

¿Cu√°l de los siguientes no es un beneficio para las empresas que utilizan plataformas de comercio electr√≥nico totalmente integradas?           

A Control de stock
B Facturación integrada
C La capacidad de hacer un seguimiento de los envíos
D Sistema de procesamiento autom√°tico de reclamaciones
______

Una manera de intentar aumentar las ventas de productos en tu sitio web es _________.           

A enviar varios correos electrónicos de seguimiento una vez que un usuario realizó una compra
B mostrarles anuncios de remarketing a los usuarios con una variedad de productos
C ofrecerle al cliente sugerencias de compra relevantes
D incluir una ventana emergente en tu sitio web en la que los usuarios deban hacer alguna acción para continuar
______

Completa el espacio en blanco: Si est√°s considerando el dise√Īo de las p√°ginas de productos, es importante ordenarlas seg√ļn ________            

A su precio
B su jerarquía
C un orden aleatorio
D su orden alfabético
______

Completa los espacios en blanco: Al anunciar a nivel internacional, debes hacer que tu empresa sea ______ para el nuevo mercado y debes tener en cuenta ______ y todas las posibles implicaciones ______.            

A accesible | la cadena de abastecimiento | legales
B asequible | la cadena de abastecimiento | relacionadas con el idioma
C atractiva | las necesidades de los clientes | monetarias
D asequible | las necesidades del cliente | legales
______

Si est√°s buscando expandir la presencia online de tu empresa al √°mbito internacional, ¿cu√°l de las siguientes opciones considerar√≠as respecto de tu contenido online?            

A Traducci√≥n del contenido √ļnicamente mediante una herramienta autom√°tica
B Traducci√≥n, pero tambi√©n adaptaci√≥n del contenido para el p√ļblico local
C Traducción al idioma nativo
D Conservación del contenido en el idioma original, sin traducción
______

Completa el espacio en blanco: Al considerar la ampliaci√≥n de una empresa al √°mbito internacional, lo primero que debes hacer es __________.             

A utilizar herramientas online que te ayuden a entender dónde hay una demanda fuerte de tus productos
B trasladar toda la empresa a ese país
C duplicar tu empresa actual en tantos países como te sea posible
D comprar nuevos dominios para el país
______

La anal√≠tica web puede brindarte muchos indicadores respecto de tu rendimiento online, pero ¿qu√© es lo que las herramientas de anal√≠tica no indican?              

A Lo que hacen tus clientes en tu sitio web
B De dónde vienen tus clientes antes de visitar tu sitio web
C A dónde van tus clientes después de dejar tu sitio web
D Lo que buscan tus clientes en tu sitio web
______

Los sitios web se alojan en un servidor y cada uno de estos servidores tiene su propia direcci√≥n IP √ļnica. ¿Qu√© significa la sigla “IP”?               

A Posición en Internet
B Posicionamiento en Internet
C Privatización de Internet
D Protocolo de Internet
______

Observas que, cuando las personas ven im√°genes de tus productos online, experimentas un aumento en las conversiones o las ventas. ¿Qu√© punto de contacto con los clientes podr√≠as utilizar para aprovechar esta estad√≠stica?             

A Bolsas de compra
B Contenido del blog
C YouTube
D Redes sociales
______

¿Cu√°l es el t√©rmino que usamos para describir la forma en que los motores de b√ļsqueda categorizan el contenido?              

A Listado
B Rastreo
C Indexación
D Clasificación
______

Al clasificar los sitios web en las p√°ginas de resultados de los motores de b√ļsqueda, ¿qu√© elemento de un sitio web es el que los motores de b√ļsqueda valoran m√°s?               

A La longitud del contenido de la p√°gina
B Si se mencionan palabras clave m√°s de 50 veces en un contenido breve
C Contenido √ļnico, atractivo, relevante
D En qué lugar del mundo te encuentras al agregar contenido a tu sitio
______

Al optimizar un sitio web para la b√ļsqueda, ¿qu√© impacto tienen las metaetiquetas y las etiquetas de t√≠tulo en el motor de b√ļsqueda?                

A Son mensajes ocultos que no tienen efecto alguno en los motores de b√ļsqueda
B Constituyen el contenido de p√°gina que aparece en tu p√°gina principal y les indican a los motores de b√ļsqueda lo que t√ļ haces
C Se generan de manera autom√°tica y ayudan en la clasificaci√≥n de los sitios web dentro de los motores de b√ļsqueda
D Son mensajes incorporados que ayudan a que el motor de b√ļsqueda determine lo que hay en la p√°gina
______

Si te anuncias utilizando el marketing en motores de b√ļsqueda (SEM), ¿en cu√°l de los siguientes casos debes pagar?                 

A Cuando tu anuncio aparece dentro de los resultados de la b√ļsqueda
B Cuando se produce una conversión en tu sitio web
C Cuando una persona hace clic en tu anuncio
D Cuando alguien permanece en tu sitio web durante m√°s de 2 minutos
______

¿Qu√© b√ļsqueda har√≠a que se muestre un anuncio basado en esta palabra clave: [fot√≥grafo de retratos de Madrid]?                  

A Madrid fotógrafo de retratos
B Fotógrafo de Madrid
C Fotógrafo de retratos de Madrid
D Fotógrafos de Madrid
______

¿Qu√© es lo m√°s importante que debes considerar al optimizar una campa√Īa de marketing en motores de b√ļsqueda?                   

A Aumentar la oferta para las palabras clave a las que se orienta la campa√Īa
B Aumentar la relevancia de las palabras clave, los anuncios y la p√°gina de destino
C Agregar muchas palabras clave a la campa√Īa para obtener m√°s tr√°fico
D Cambiar continuamente el texto del anuncio
______

Si buscas destacar tu presencia local online, ¿qu√© informaci√≥n deber√≠as asegurarte de que figure en tu sitio web como m√≠nimo?                    

A Redes sociales
B Un mapa interactivo
C Los detalles de tu ubicación física
D El n√ļmero de registro de tu empresa
______

¿Por qu√© es importante llegar a los clientes en sus dispositivos m√≥viles cuando te anuncias de manera local?                     

A Las personas utilizan sus teléfonos estén donde estén
B Los anuncios son m√°s peque√Īos en los dispositivos m√≥viles y, por lo tanto, m√°s econ√≥micos
C Las personas prefieren recibir anuncios en sus dispositivos móviles
D Todas las personas tienen un teléfono móvil
______

Las aplicaciones para dispositivos m√≥viles constituyen una excelente herramienta para interactuar con los clientes est√©n donde est√©n. ¿Cu√°l es uno de los principales beneficios de tener una aplicaci√≥n para dispositivos m√≥viles en comparaci√≥n con un sitio web?                     

A Las aplicaciones te permiten enviar notificaciones push
B Es muy f√°cil acceder a las aplicaciones en la tienda de aplicaciones
C Las aplicaciones suelen funcionar en más dispositivos móviles
D Las aplicaciones le permiten reunir m√°s datos sobre tus clientes
______

Si quieres anunciar tu empresa entre los usuarios de dispositivos m√≥viles, ¿por cu√°l de los siguientes motivos puede ser realmente eficaz la publicidad en las redes sociales?                     

A Te permite orientar tus anuncios a las personas que tienen bloqueadores de anuncios habilitados
B Pueden verla personas que no han accedido a tus cuentas
C Te permite orientar tus anuncios a las personas seg√ļn sus intereses y gustos
D Resulta económico difundir ampliamente tus anuncios
______

¿Cu√°l de los siguientes es un beneficio central que el marketing de contenido puede aportar para la presencia online de una empresa?                     

A Puede mejorar las ventas mediante el direccionamiento de m√°s cantidad de tr√°fico a tu sitio web
B Puede permitir que una empresa cree un banco de contenido, el cual puede reutilizarse para crear anuncios
C Ayuda a que una empresa identifique a sus principales competidores
D Le ofrece otro canal donde promover regularmente sus ventas y difundir mensajes promocionales entre sus clientes
______

¿Cu√°l de los siguientes es un beneficio de la publicidad gr√°fica en comparaci√≥n con la publicidad en b√ļsqueda?                     

A La publicidad gr√°fica es m√°s econ√≥mica que la publicidad en b√ļsqueda
B Los anuncios se muestran en sitios web relevantes que ofrecen espacio publicitario
C Los anuncios pueden aparecer en la parte superior de las p√°ginas de resultados de los motores de b√ļsqueda
D Hay m√°s probabilidades de que los usuarios hagan clic en los anuncios gr√°ficos que en los anuncios de b√ļsqueda
______

¿Cu√°l de los siguientes es un beneficio de la publicidad en b√ļsqueda en comparaci√≥n con la publicidad gr√°fica?                     

A Hay m√°s probabilidades de que los usuarios hagan clic en los anuncios de b√ļsqueda que en los anuncios gr√°ficos
B La publicidad en b√ļsqueda es m√°s econ√≥mica que la publicidad gr√°fica
C La publicidad en b√ļsqueda permite crear los anuncios en distintos formatos
D La publicidad en b√ļsqueda se muestra a los clientes que buscan sus t√©rminos espec√≠ficos
______

Al crear contenido de marketing de v√≠deo dentro de un presupuesto establecido, ¿qu√© es lo primero que deber√≠as considerar?                      

A Grabar tanto como puedas y seleccionar el contenido después
B Buscar un software de edición
C Buscar al equipo que utilizar√°s
D Planificar su contenido
______

¿C√≥mo puedes atraer a los usuarios de redes sociales para que compartan online el contenido de tus v√≠deos?                       

A Puedes etiquetarlos en sus publicaciones
B Puedes usar hashtags
C Puedes hacer que sean graciosos
D Puedes usar subtítulos
______

En lo que respecta a la anal√≠tica web, ¿qu√© estad√≠sticas puedes obtener mediante las herramientas de anal√≠tica?                       

A Los sitios web que los usuarios visitan después de dejar el tuyo
B La clasificaci√≥n actual que tu sitio tiene en los motores de b√ļsqueda
C La forma en la que las personas interact√ļan con tu sitio web
D La forma en la que las personas interact√ļan con los sitios web de la competencia
______

¿C√≥mo administrar√≠as los datos anal√≠ticos para obtener m√°s estad√≠sticas respecto al comportamiento de tu p√ļblico?                        

A Partición
B Muestra
C Segmento
D Extracto
______

¿Por qu√© deber√≠as evitar centrarte en reunir la mayor cantidad de datos posible?                         

A Las grandes cantidades de datos tardan mucho tiempo en procesarse
B Es más difícil almacenar online grandes cantidades de datos
C Es más valioso contar con la información adecuada en el momento adecuado
D Las hojas de cálculo tienen un límite respecto de la cantidad de información que pueden almacenar
______

Si buscas introducir funciones de comercio electr√≥nico en tu sitio web, ¿cu√°l de los siguientes ser√≠a el mejor primer paso?                          

A Crear una tienda online con un sistema de pago integrado
B Configurar un software de transferencia de dinero basado en la Web, como PayPal
C Invertir en una nueva plataforma para el sitio web
D Utilizar otras plataformas, como eBay o Etsy
______

¿Para cu√°l de las siguientes opciones la anal√≠tica puede ayudar a optimizar tu sitio web?                          

A Para diferentes dispositivos, la navegaci√≥n y la b√ļsqueda
B Para diferentes dispositivos y perfiles de redes sociales
C Para las plantillas de correo electrónico y los perfiles de redes sociales
D Para la navegaci√≥n y las campa√Īas de v√≠deo y de B√ļsqueda
______

Al considerar la ampliaci√≥n de una empresa al √°mbito internacional en los medios sociales, ¿qu√© es lo primero que debes hacer?                           

A Utilizar software de traducción para traducir tus publicaciones
B Utilizar frases y memes populares para esa √°rea
C Utilizar las plataformas de medios sociales que son populares en esa √°rea
D Utilizar anuncios de pago en medios sociales
______

Al planificar tu sitio web, ¿qu√© aspecto clave deber√≠as considerar?                         

A El orden en el que aparecer√°n tus productos en la web
B Lo que quieres que tus clientes hagan en la web
C La forma en la que los clientes interactuar√°n con la web
D Lo que tus clientes quieren ver en la web
______

Al dise√Īar contenido como parte de tu estrategia de marketing de contenido, ¿qu√© representa la etapa “Pensar” en el marco “Ver, Pensar, Hacer y Cuidar”?                          

A La fase de consideración, cuando los clientes comienzan a investigar sobre posibles productos para comprar
B La etapa de finanzas, cuando los clientes piensan en su presupuesto
C La etapa de acci√≥n, el momento en el que los clientes se comprometen con su producto y efect√ļan la compra
D La etapa de uso compartido, cuando los clientes comparten im√°genes y comentarios sobre tus productos
______

Complete el espacio en blanco: “Los motores de b√ļsqueda _________ Internet para descubrir contenido”.                           

A indexan
B rastrean
C investigan
D clasifican
______

¿Cu√°l es el primer paso en el proceso de optimizaci√≥n por motores de b√ļsqueda para tu sitio web?                            

A La optimización fuera del sitio
B La investigación de palabras clave
C La redacción de contenido nuevo
D La definición de un presupuesto publicitario
______

Si deseas optimizar el rendimiento de un sitio web para mejorar su clasificaci√≥n en los motores de b√ļsqueda, ¿qu√© puedes conseguir si utilizas “t√©rminos de palabras clave espec√≠ficas” en tu plan de SEO con frecuencia?                             

A Mejorar la clasificación de muchas otras empresas más grandes y más establecidas
B Encontrar m√°s oportunidades
C Obtener m√°s tr√°fico que con las palabras clave generales
D Tener un mejor rendimiento en las redes sociales
______

¿Cu√°l de los siguientes es un beneficio del marketing en motores de b√ļsqueda (SEM)?                              

A Llegar a los clientes potenciales que buscan activamente su producto o servicio
B Crear diferentes tipos de formatos de anuncios para mostrarles a los clientes potenciales
C Orientar los anuncios a las personas seg√ļn sus intereses y h√°bitos
D El SEM es mucho más económico que otros medios publicitarios
______

Utilizar las redes sociales para fines comerciales puede ser muy diferente de utilizar perfiles personales. Si est√°s buscando atraer personas a tu red social, ¿qu√© tono de voz deber√≠as considerar?                              

A Rígido y serio
B Serio y franco
C Divertido y accesible
D Atractivo y accesible
______

Si buscas promocionar una empresa en las redes sociales, ¿cu√°l es una buena manera de incrementar r√°pidamente sus seguidores o la participaci√≥n del publico en las redes sociales?                              

A Usar la publicidad de pago
B Pagar para tener seguidores
C Seguir a todos los seguidores de la competencia
D Hacer un uso excesivo de los hashtags
______

¿Qu√© forma de orientaci√≥n utilizar√≠as para mostrarles anuncios a las personas que ya visitaron tu sitio web con anterioridad?                               

A Publicidad en b√ļsqueda
B Recaptación
C Reanuncio
D Reorientación
______

¿Por qu√© es importante que establezcas objetivos al planificar tus campa√Īas de anuncios gr√°ficos?                               

A Para ayudar a determinar la mejor manera de reunir los datos de los consumidores
B Para ayudar a determinar el rendimiento y permitir la optimización
C Para ayudar a determinar dónde se invertirá tu presupuesto
D Para ayudar a determinar el rendimiento de la competencia
______

Al utilizar programas de anal√≠tica en tu sitio web, ¿cu√°l de las siguientes opciones no corresponde a la categor√≠a de una dimensi√≥n?                               

A El dispositivo que utilizan los usuarios para acceder al sitio
B El tiempo que un usuario permanece en el sitio
C El navegador que utiliza un usuario para visitar el sitio
D La ubicación geográfica del usuario
______

Si un usuario abandona su carrito de la compra sin realizarla, ¿de qu√© manera puedes hacer que vuelva para que la complete?                                

A Mediante la publicidad de SEM
B Mediante los anuncios en redes sociales
C Mediante la reorientación
D Mediante las campa√Īas por correo electr√≥nico
______

¿Cu√°les son las tres consideraciones clave que debes tener en cuenta al evaluar palabras clave para la optimizaci√≥n por motores de b√ļsqueda?                                

A Competencia, coherencia, relevancia
B Frecuencia, competencia, relevancia
C Relevancia, coherencia, ejecución
D Frecuencia, ejecución, relevancia
______

Muchos son los factores que pueden afectar la clasificaci√≥n de un sitio web en los motores de b√ļsqueda ¿Qu√© funci√≥n cumplen los metadatos en este proceso?                              

A Ayudan a que tu sitio web se diferencie de la competencia
B Le permiten ingresar muchas palabras clave para que tu sitio aparezca con todas ellas
C Brindan informaci√≥n m√°s clara y uniforme a los motores de b√ļsqueda sobre lo que hay en el sitio web
D Permiten colocar ofertas con promociones de ventas dentro de los resultados de la b√ļsqueda
______

Si buscas promocionar tus productos y servicios de manera local, ¿cu√°les son los beneficios de utilizar los anuncios en los motores de b√ļsqueda?                           

A Todas las personas utilizan motores de b√ļsqueda
B Puedes orientar tus anuncios a un área geográfica específica
C Puedes orientar tus anuncios a un género específico
D Los anuncios de b√ļsqueda son m√°s econ√≥micos que los anuncios gr√°ficos
______

¿Por qu√© las redes sociales son una herramienta excelente para que tu empresa fortalezca la confianza y la participaci√≥n de tu p√ļblico?                            

A Puedes compartir ofertas y descuentos exclusivamente con tus seguidores
B Puedes compartir blogs de otras empresas para cubrir m√°s de lo que haces t√ļ solamente
C Puedes compartir opiniones sinceras sobre tus productos o servicios
D Puedes conectarte con los clientes en cualquier momento del día
______

Preparar un plan te ayudar√° a concentrar tus esfuerzos al utilizar las redes sociales. ¿Qu√© deber√≠as considerar cuando preparas un plan de redes sociales?                             

A Los datos de tu p√ļblico
B Los intereses de tu p√ļblico
C Los ingresos de tu p√ļblico
D El comportamiento de tu p√ļblico sin conexi√≥n
______

En lo que respecta a los dispositivos m√≥viles, ¿c√≥mo definir√≠as la usabilidad?                             

A El tiempo que un visitante permanece navegando por tu sitio
B La experiencia de un visitante en tu sitio
C El tiempo general que un visitante permanece en tu sitio
D El propósito de un visitante mientras permanece en tu sitio
______

Si buscas crear contenido de video para tu estrategia de marketing, ¿qu√© tres recomendaciones deber√≠as incluir?                              

A Ser breve, técnico y, también, incluir una llamada a la acción
B Ser relevante, breve y entretenido
C Ser breve, entretenido y, también, incluir una llamada a la acción
D Ser breve, relevante y, también, incluir una llamada a la acción
______

Dado que los intervalos de atenci√≥n online son m√°s cortos, es importante contar con una excelente frase inicial o ‘gancho’ para hacer que las personas se interesen. ¿A qu√© recomendaci√≥n hace referencia este ejemplo?                              

A Redactar texto online atractivo
B Tener siempre presente al p√ļblico objetivo
C Comprender cu√°l es el recorrido del usuario
D Usar un enfoque coherente para el texto
______

Al utilizar la publicidad gr√°fica, ¿qu√© podr√≠as incluir en un anuncio para lograr el objetivo de generar m√°s ventas?                              

A Promociones y ofertas especiales
B Mensajes personalizados
C Información específica de la ubicación
D Información detallada y fotografías de los productos
______

¿Cu√°l de las siguientes es una estrategia clave para distribuir tu contenido de v√≠deo?                               

A Compartir vídeos en todas tus herramientas de marketing digital
B Elegir un lugar principal para compartir tu contenido de vídeo
C Confiar en que las recomendaciones boca a boca generarán tráfico hacia tus vídeos
D Enviar una tarjeta postal a las listas de distribución relevantes
______

¿Qu√© es una hoja de c√°lculo?                                

A Una aplicación informática interactiva para la organización, el análisis y el almacenamiento de datos
B Una colección estática de tablas con datos relacionados que puede consultarse para encontrar campos específicos
C Una herramienta para almacenar grandes cantidades de datos numéricos, pero no datos de texto
D Una hoja de saldos digital para llevar el seguimiento de las transacciones financieras
______

Al usar un motor de b√ļsqueda, ¿c√≥mo se llama una palabra o frase que alguien escribe para encontrar algo online?                                

A Frase de b√ļsqueda
B T√©rmino de b√ļsqueda
C B√ļsqueda
D Palabra de b√ļsqueda
______

Los usamos todos los d√≠as, pero ¿cu√°l es el prop√≥sito general de los motores de b√ļsqueda?                                

A Posicionar los sitios web seg√ļn su popularidad
B Mostrar los sitios web en orden aleatorio para aumentar el tr√°fico del sitio
C Garantizar que todas las empresas obtengan igual cantidad de visitas a su sitio
D Ayudar a que el usuario encuentre la respuesta m√°s relevante para su b√ļsqueda
______

¿Qu√© puede lograr si divides tu cuenta de marketing en motores de b√ļsqueda en campa√Īas y grupos de anuncios relevantes?                                 

A Puedes generar m√°s tr√°fico a tu sitio web
B Puedes orientar tu campa√Īa a m√°s personas en diferentes partes del mundo
C Puedes garantizar que las personas vean anuncios relevantes que se relacionan con su b√ļsqueda
D Puedes dejar de usar palabras clave negativas
______

Dado que cada vez m√°s usuarios utilizan los dispositivos m√≥viles para mirar los sitios web, es clave que optimices tu sitio paras que los usuarios puedan encontrarlo cuando buscan online. ¿Qu√© dos elementos deber√≠a optimizar para tener un mejor rendimiento de SEO?                                 

A La velocidad del sitio y su usabilidad
B Las palabras clave y los metadatos
C El tama√Īo de las im√°genes y la navegaci√≥n
D La velocidad del sitio y su apariencia visual
______

¿D√≥nde se encuentra principalmente el nombre del dominio de un sitio web?                                  

A En la URL
B En la codificación de la imagen del encabezado
C En el men√ļ de navegaci√≥n
D En el hipervínculo del logotipo
______

¿Qu√© s√≠mbolo utilizar√≠as para cambiar una palabra clave de concordancia amplia a una de concordancia de frase con el fin de mejorar tus anuncios de b√ļsqueda de pago?                                  

A Comillas
B Apóstrofos
C Cursiva
D Corchetes
______

¿C√≥mo se clasifica el canal que utiliza el marketing y el alcance de influencias para aumentar el alcance visible de una marca?                                  

A De pago
B Propio
C Obtenido
D Publicado
______

¿Cu√°l es uno de los beneficios de usar plantillas para tus campa√Īas de marketing por correo electr√≥nico?                                  

A Puede reutilizar la misma plantilla
B Son siempre gratuitas
C Puede duplicar el dise√Īo de tu sitio web
D Las plantillas funcionan mejor en los dispositivos móviles
______

¿Cu√°l de las siguientes es la analog√≠a m√°s precisa de una red de publicidad gr√°fica?                                  

A Una opción de orientación para los editores
B Un mercado de anunciantes y editores online
C Un sistema de pagos para las campa√Īas publicitarias online
D Una opción de orientación para los anunciantes
______

¿Qu√© puedes hacer para ayudar a que tus v√≠deos aparezcan en los resultados de la b√ļsqueda?                                  

A Hacer que el contenido sea realmente interesante
B Ofrecer descripciones detalladas del contenido
C Desarrollar su marca claramente en los vídeos
D Incluir llamadas a la acción dentro de los vídeos
______

Al utilizar las herramientas de anal√≠tica basadas en la Web, ¿cu√°l de los siguientes objetivos podr√°s lograr mediante la segmentaci√≥n de los datos?                                  

A Realizar mayores ofertas dentro de tu cuenta publicitaria de SEM
B Encontrar estadísticas que puedan ayudarte a identificar dónde realizar mejoras
C Crear mejores perfiles en las redes sociales
D Publicar anuncios en otros países del mundo
______

Los servidores donde se alojan los sitios web tienen su propia direcci√≥n IP √ļnica; ¿en qu√© consiste esta direcci√≥n?                          

A N√ļmeros y letras
B N√ļmeros
C Letras
D Letras y símbolos
______

¿Cu√°l de los siguientes resultados obtendr√°s si incluyes una oferta en un anuncio de marketing en motores de b√ļsqueda (SEM)?                          

A Ayudará a que el anuncio se destaque y animará a las personas a que hagan clic en él
B Garantizar√° que el anuncio aparezca en la parte superior de los resultados de la b√ļsqueda
C Aumentar√° la cantidad de usuarios en todo tu sitio web
D Puede aumentar el nivel de calidad de tu anuncio
______

Los directorios locales son una herramienta excelente para destacar tu presencia local online. ¿Cu√°l ser√≠a el primer paso para usar un directorio?                           

A Investigar a la competencia
B Crear una ficha
C Crear un anuncio
D Publicar un vínculo
______

¿Cu√°les de los siguientes factores pueden afectar el porcentaje de mensajes abiertos de tus campa√Īas por correo electr√≥nico?                            

A La cantidad de vínculos que hay en el correo electrónico
B La cantidad de imágenes que hay en tu correo electrónico
C La oportunidad que tienen los clientes de cancelar la suscripción
D La línea de asunto del correo electrónico
______

En el √°mbito de la anal√≠tica, ¿qu√© tipo de dato ser√≠a el seguimiento del tipo de dispositivo que el usuario utiliz√≥ para acceder a tu sitio?                             

A Conversión
B Dimensión
C Acceso
D Métrica
______

La publicidad para m√≥viles es una herramienta excelente para los especialistas en marketing, pero todo ese trabajo podr√≠a perderse si tu sitio web no responde a cu√°l de las siguientes condiciones:                              

A Est√° optimizado para distintos dispositivos
B Es visualmente atractivo
C Está lleno de información relevante
D Tiene gran contenido de texto
______

Cuando consideras que tu empresa tenga presencia en la Web, ¿cu√°l de los siguientes no es un factor importante?                               

A La tecnología
B El coste
C El alcance
D El tiempo desde el que tu empresa est√° en actividad
______

Completa el espacio en blanco: En lo que respecta a promocionar una empresa de forma local, los motores de b√ļsqueda pueden _______________ tu empresa en la p√°gina de resultados de b√ļsqueda si el usuario se encuentra cerca de tu ubicaci√≥n.                                

A priorizar
B destacar
C ocultar
D promocionar
______

¿Cu√°l de las siguientes opciones podr√≠a describirse como un buen objetivo comercial para tus campa√Īas de redes sociales?                                 

A Aumentar la motivación del personal
B Aumentar la participaci√≥n del p√ļblico
C Aumentar la satisfacción del cliente
D Aumentar las ganancias generales
______

Completa el espacio en blanco: En el √°mbito de la publicidad gr√°fica, el remarketing es una manera de _________.                                  

A pagar menos por clic que con los anuncios de SEM est√°ndares
B mostrar los anuncios a las personas antes de que visiten tu sitio web
C mostrar los anuncios a las personas después de que visitaron tu sitio web
D mostrar una ventana emergente en tu sitio web cuando las personas lo visitan
______

Al utilizar programas de anal√≠tica en tu sitio web, ¿cu√°l de las siguientes opciones no corresponde a la categor√≠a de una m√©trica?                                   

A El navegador que utilizan los usuarios para acceder a tu sitio
B Los visitantes √ļnicos de tu sitio
C El tiempo que los usuarios permanecen en tu sitio
D La cantidad de p√°ginas vistas en cada visita
______

Si deseas aumentar la presencia de un sitio web, preparar un plan de optimizaci√≥n por motores de b√ļsqueda te ayudar√° a planificar qu√© pasos seguir. ¿Qu√© actividad estar√≠a primera en la lista?                                    

A Elegir qué imágenes publicar en el sitio web
B Registrar todos los perfiles sociales que utilizar√°s para la empresa
C Buscar personas que coloquen vínculos en sus páginas que dirijan a los usuarios a tu sitio web
D Investigar sobre palabras clave
______

Completa el espacio en blanco: Al optimizar las campa√Īas de SEM, las palabras clave negativas _________ que tus anuncios aparezcan cuando las personas buscan t√©rminos que no son relevantes para tu empresa.                                    

A evitan
B garantizan
C aumentan las probabilidades de
D reducen las probabilidades de
______

Completa el espacio en blanco: Cuando los motores de b√ļsqueda usan factores tales como t√©rminos de b√ļsqueda basados en la ubicaci√≥n, la ubicaci√≥n geogr√°fica y la direcci√≥n IP para obtener resultados adaptados geogr√°ficamente, esto se llama _____________.                                     

A b√ļsqueda local
B b√ļsqueda geogr√°fica
C b√ļsqueda m√≥vil
D b√ļsqueda org√°nica
______

En lo que respecta a las m√©tricas de marketing por correo electr√≥nico, ¿cu√°l de las siguientes estad√≠sticas destaca la tasa de clics (CTR)?                                      

A Porcentaje de personas que hicieron una compra después de haber recibido el correo electrónico
B Porcentaje de personas del total de los destinatarios que abrieron el correo electrónico
C Porcentaje de personas del total de los destinatarios que hicieron clic en un vínculo en el correo electrónico
D Porcentaje de personas a las que se les envió el correo electrónico en comparación con el total de conversiones realizadas
______

¿Qu√© beneficios obtienen las empresas que usan la anal√≠tica en su sitio web?                                       

A Pueden ver de d√≥nde proviene el p√ļblico
B Pueden ver una lista de las p√°ginas que no le gustan a su p√ļblico
C Pueden ver a dónde van sus clientes después de dejar su sitio
D Pueden ver por qu√© su p√ļblico visita su sitio
______

Cuando est√°s construyendo un sitio web para tu empresa, ¿cu√°l es la finalidad de un servidor?                                        

A La administración de tu sitio web
B El alojamiento de tu sitio web
C La promoción de tu sitio web
D La protección de tu sitio web
______

El marketing digital no trata solo de vender tus productos a nivel internacional. Tambi√©n puede tener muy buenos resultados para las empresas locales. ¿Qu√© significa “empresas locales”?                                        

A Una empresa que opera desde una ubicación geográfica específica
B Una empresa que se encuentra dentro de un radio de 5 km del cliente
C Una empresa que est√° en una comunidad desde hace m√°s de 5 a√Īos
D Una empresa que solo ofrece productos basados en servicio