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Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account? Establishing a baseline Measuring view-through conversions Proving incremental impact Creating a focused question […]
The post Peter sees in his team’s data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. What did they forget to take into account? appeared first on Certification Answers.
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