SEMrush Certification for Content Marketers Answers

SEMrush Certification for Content Marketers Answers

This exam will assess your mastery of the SEMrush tools for content creation. Upon successful completion of this exam, you will receive an SEMrush for Content Marketers certificate. Your certificate will be valid for one year from the date it was issued.


Which tasks can be accomplished with the help of the Social Media tool? Choose three answers.

Publishing posts directly from the tool
Monitoring the growth of your social media audience
Analyzing at what time competitors publish their content on Facebook
Determining which social media platforms contain more mentions of a brand’s domain
Finding out what authors write the most popular articles
Monitoring your audience’s reaction to content published on social media



Which metrics does the Social Media Tool NOT track for a Facebook account?

Number of posts
Page views
Number of followers
Posts shares
User reactions


Which tool should a marketing specialist use to assess the reputation of his web source?

Social Media Tool
Brand Monitoring
Organic Traffic Insights
Keyword Magic Tool
Organic Positions Report


To see audience, engagement and activity for your social media accounts, you would create an SEO Ideas campaign.

True
False


Subdomains and Positions are just two of the six reports found in this tool.

Projects
My Reports
Advertising Research
Traffic Analytics
Organic Research
Keyword Analytics


According to the image below, it is easier to get higher rankings for the first set of keywords.

False
True
There is not enough information to determine


Which tools allow you to monitor the sources of your domain’s backlinks? Choose four answers.

Backlinks
Backlink Audit
Brand Monitoring
SEO Ideas
Content Tool
Social Media Tool


You have written content for your new website. Which SEMrush tool should you use to monitor your site’s visibility in organic search?

Keyword Magic Tool
Keyword Gap (former Domain vs Domain)
Keyword Research
Position Tracking
Domain Analytics


With the help of Keyword Gap (former Domain vs Domain) you can learn what keywords your competitors’ domains are ranking for, so you can get keyword ideas for your domain.

False
True


You have defined what keywords you are going to rank for. Which SEMrush tools are the most suitable for creating your content? Choose two answers.

Organic Traffic Insights
My Reports
SEO Content Template
Position Tracking
Brand Monitoring
SEO Ideas


What does the TF-IDF metric from SEO Ideas show?

The approximate expected monthly traffic for a keyword
Which keywords are better perceived by people
How many times a keyword was used in a URL
How important a word is to a specific document
How a search engine sees a keyword
A keyword’s monthly search volume


What are the SEO Content Template Tool’s key recommendations based on?

Analysis of SEMrush’s domain database
Proprietary algorithms
Google recommendations
Analysis of your top 10 rivals in Google
Analysis of your top 100 rivals in Google
Analysis of all your rivals in Google


Which tool can you use to learn what keywords your competitor is ranking for organically?

Advertising Positions Report
Organic Positions Report
Keyword Analytics Reports
Position Tracking Tool


Which tools are useful for finding semantically related words? Choose three answers.

Phrase Match
Organic Research
Keyword Gap (former Domain vs Domain)
Related Keywords
SEO Content Template
Content Tool
SEO Ideas


What can you do with the help of the Keyword Analyzer? Choose three answers.

Learn about SERP features and your main competitors for specific keywords
Export keywords to SEO Ideas and Position Tracking
Export keywords to the SEO Content Template tool
Define the actual difficulty of chosen keywords
Evaluate keywords’ click potential
Reveal your competitors for specific keywords, and the amount of traffic these keywords drive to their domains


Which tool helps you stay informed of changes in your URL’s rankings in organic search for a chosen keyword?

SEO Ideas
Site Audit
Organic Traffic Insights
Brand Monitoring
Organic Research
Keyword Magic Tool
Position Tracking
Content Tool


What tasks can be accomplished with the help of the Content Tool? Choose three answers.

Finding the top Facebook influencers who shared an article
Monitoring backlinks for the articles being tracked
Monitoring brand mentions as well as target keywords
Finding the top Twitter influencers who shared an article
Determining which authors of the tracked articles have higher social engagement
Getting recommendations on how to optimize an article for SEO


SEO Ideas helps users gather Semantic and Content ideas based on rivals which are ranking in SERP features only.

False
True


Look at the image below. How many ideas show, for instance, how to use keywords in different tags and avoid keyword stuffing?

27
50
187
22
11
77


You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool

True
False


Which SEMrush tools should you use to determine what search queries people make to find information about a specific topic, like new books? Choose two answers.

SEO Ideas
Keyword Magic Tool
Position Tracking
Organic Traffic Insights
Phrase Match Report
Keyword Gap (former Domain vs Domain)


Look at the image below. Which link should you choose if you want to track the entire domain for given keywords?

https://www.amazon.com
https://www.amazon.com/
www.amazon.com
amazon.com


You’ve set up the Social Media tool to monitor social media activity. You’ve posted on Instagram five times within the last month. Why does the tool show zero activity on Instagram?

Someone reported that your posts are inappropriate for Instagram
None of your Instagram followers liked these posts
None of your Instagram followers reposted these posts
All of your posts were made more than 7 days ago
Data in the report is not shown correctly


The Content Tool shows articles published six hours before and six hours after the publication of the tracked article.

True
False


What can one do using the Keyword Magic Tool? Choose four answers.

Export keywords to Keyword Analyzer
Filter keywords by match type See CPC distribution Sort keywords by number of organic resultsFind out how difficult it will be on average to get higher rankings for a set of keywords Reveal the traffic percentage driven to a domain/URL by a specific keyword Find question keywords


You want to compare the social engagement of your articles with another author’s articles. What is the best way to do this with the help of SEMrush?

Compare the articles using the Content Tool
Publish your articles on social media and track them in the Social Media tool
Perform Top Content analysis in the Social Media tool
Compare the articles’ backlinks in Domain Analytics
Search by campaign hashtag in the Brand Monitoring tool
Use the Mention Volume Trend in the Brand Monitoring tool


Keyword Gap (former Domain vs Domain) helps users compare up to five of a domain’s URLs by organic keywords.

False
True


Look at the image below. In case these advanced filters are applied, what position range will be shown in the report?

1-12 and 26-100
1-13 and 25-100
14-24
13-25


Which SEMrush tools can be paired with your Google Analytics account? Choose four answers.

SEO Ideas
Content Tool
My Reports
Keyword Magic Tool
Organic Traffic Insights
Brand Monitoring
Social Media Tool
SEO Content Template
Domain Analytics
Position Tracking
Keyword Analytics


With the help of the My Reports tool, you can export keywords from different domains and SEMrush instruments into one table.

True
False


Which SEMrush tools allow content writers to add notes once an article is published or updated? Choose three answers.

Keyword Magic Tool SEO Content Template Social Media Tool Brand Monitoring My Reports Keyword Analytics Domain Analytics SEO Ideas Position Tracking Content Tool


The SEO Ideas report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors question image

False
True
There is not enough information to determine