Where can you view data about an individual blog post’s performance in HubSpot? On your Marketing dashboard In a contacts attribution report In the Optimize tab of the blog post editor In the Performance tab of that blog post
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True or False? You should use a different theme for every page on your website. True False
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What is the final step you should take before publishing a page? Add a canonical URL Preview the page Make sure you only have one H1 header Schedule the page to publish at a later date and time Share it on social media
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True or False? Once you remove a section, row, column, or module from your page you cannot undo it. True False
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The purpose of the Contents tab in the page editor is to: Display a list of all the content modules on your page in the order they appear View and edit your theme settings Add new modules to your page Rearrange the order of modules on your page
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True or False? You need to know CSS to make any style changes to your pages. True False
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True or False? Your theme is your source of truth for your website’s design. True False
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True or False? Every page must be created using its own unique template. True False
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Where can you view all of your downloaded templates and modules? Your Account Settings Website Pages dashboard Purchased tab of the Asset Marketplace Settings tab of the page editor
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Fill in the blank: Theme modules are____ _. designed specifically to work within your theme included by default in the HubSpot CMS built by developers for a specific purpose downloaded from the asset marketplace
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Choose all that apply. What are the different types of templates in the HubSpot CMS? Page templates Website templates Blog templates System templates
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Where in the HubSpot CMS can you edit your website’s header and footer? In the design manager In your account settings In the page editor None of the above
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True or False? Every page published in the CMS is created using a template. True False
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Choose all that apply. Which of these tools are included for free with CMS Hub? Forms Conversations Ads Calls-to-action Workflows
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What tool can you use to segment your contacts database? Contact properties Lists Landing pages All of the above
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True or False? You can only use one type of smart rule per module. True False
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What is the first question you should ask before you start gathering and analyzing data about your website? “How is my website currently performing in search engine results pages?” “How much traffic is my website getting from different channels?” “What is the highest-impact page on my website currently?” “What is my main goal for […]
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What is the purpose of a sitemap? To plan out the information architecture of your website before going live To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently To raise your domain authority by linking together all the pages of your website To track […]
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What is the SEO purpose of adding links throughout your content? Links to your product pages will boost your sales, as well as drive traffic to those pages. Adding affiliate links throughout your content will drive more revenue for your business. Links help establish you as a trustworthy source and drive traffic to your […]
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True or false? The recommended settings for canonical URLs are enabled by default in the HubSpot CMS and cannot be edited. True False
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Where in HubSpot can you go to improve the on-page SEO of a blog post? Your blog settings The optimize tab in the blog post editor The blog template in the design tools Your blog dashboard
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How do you build relevance and authority for your website? Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks. Build relevance by creating backlinks. Build authority by using keywords throughout your content. Build relevance by telling people about your content so that they can find it and […]
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Which tool in HubSpot helps you establish thought leadership in search engines using a topic cluster content strategy? Landing pages Analytics SEO Social Email
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True or False? You can add a featured image to your blog post which will appear in social media posts. True False
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In the page editor in the HubSpot CMS, pages are organized by: Sections, columns, rich text blocks Sections, rows, columns, modules Columns, rows, forms, images Themes, templates, modules
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True or False? In the HubSpot CMS, website pages and landing pages are the same thing. True False
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On the website shown in this image, what could this business do to improve the user experience of their website? Use muted colors or neutrals to balance bright accent colors Include a navigation menu at the top of the page Include a video to increase visitor engagement Use whitespace to focus the attention of the […]
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How can you take advantage of the mere-exposure effect on your website? Use the same navigation in both your header and footer Create consistency across your website’s visual and written content Use muted colors accentuated by bright accent colors across your website Make sure to have ample whitespace to focus the attention of the […]
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Choose all that apply. Which methods can you use to research your user’s goals on your website? Surveys Email Heat-mapping Card sorting
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What are the five key characteristics of a good website user experience? Useful, Intuitive, Consistent, Accessible, Appealing Useful, Accessible, Interesting, Optimized, Intuitive Useful, Consistent, Appealing, Mobile-Friendly, Engaging Useful, Accessible, Optimized, Personalized, Appealing
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True or False? A website’s design is solely about looks. True False
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True or false? The HubSpot CMS includes a standard SSL certificate for your website. True False
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True or false? You can upload files in bulk into the HubSpot file manager. True False
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What happens when you clone a landing page in HubSpot? HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name. HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name. HubSpot creates […]
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When deciding on naming conventions for your CMS assets, what do you need to make sure of? The names are descriptive. You and your team agree on a single system. You stick to it. All of the above
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