How is a search ad’s ranking determined?

How is a search ad’s ranking determined?


  • The advertiser’s bid only
  • The number of years the advertiser has been in business
  • The advertiser’s history of advertising on the search engine
  • The advertiser’s bid and relevance to the search results

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients.Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Sally’s Spice Store sells a variety of spices and healthy cooking ingredients.Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?


  • Placement targeting
  • Location targeting
  • Topic targeting
  • Intuitive targeting

Joelle is pulling her latest ad campaign data together to share with a potential investor for an additional office.What key performance indicator (KPI) might she show them to prove she’s doing well at getting customers through the door already?

Joelle is pulling her latest ad campaign data together to share with a potential investor for an additional office.What key performance indicator (KPI) might she show them to prove she’s doing well at getting customers through the door already?


  • The number of online appointment inquiries seeking an in-person consultation
  • The number of purchases for new financial products that have been generated via her site
  • The number of app downloads for her financial planning tool
  • The number of existing clients that have clicked on her ads

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?


  • Increase her daily budget
  • Change the ad delivery method from “Accelerated” to “Standard”
  • Segment her campaign performance by time of day
  • Change the ad delivery method from “Standard” to “Accelerated”

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.What can she do to simplify her tasks while still meeting her goals?

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions.What can she do to simplify her tasks while still meeting her goals?


  • Take advantage of search engine optimization
  • Use a search engine management platform
  • Reduce the number of keywords in the campaign
  • Run promotions annually, instead of seasonally

Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).What ad rotation setting should she select to put this in motion?

Diane wants to give preference to ads that are expected to attract more clicks than other ads in her ad group, based on her past clickthrough rates (CTRs).What ad rotation setting should she select to put this in motion?


  • Optimize for conversions
  • Rotate evenly
  • Rotate indefinitely
  • Optimize for clicks

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL.What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL.What feature should she make sure to include in the formatting of her text ads to accomplish this goal?


  • Ad extensions
  • Keywords
  • Headlines
  • A landing page

Adam, a flower shop owner, wants to drive phone calls to his store.Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Adam, a flower shop owner, wants to drive phone calls to his store.Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?


  • Impressions
  • Search terms report
  • Reach and frequency
  • Conversion tracking

Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?

Jim’s campaign is up and running. What could he glean by scanning the organic ad results that display below the shopping and text ads when searching for a relevant item?


  • Ideas for keywords he might consider adding to his keyword list
  • Ideas for graphics
  • Ideas for bidding adjustments
  • Address details of local competitors

Paige’s Pet Store is deciding on keywords for a new AdWords campaign.How should Paige set up her AdWords keywords?

Paige’s Pet Store is deciding on keywords for a new AdWords campaign.How should Paige set up her AdWords keywords?


  • Bundle similar keywords together in one ad group based on common themes
  • Use general keywords to reach a specific audience
  • Use negative keywords for terms that are related to pets and animals
  • Use the Keyword Planner to come up with keyword ideas for Display Network campaigns

It’s her first campaign and Anna is getting the hang of using AdWords to go through the four key steps to start advertising her online beauty business, showcasing hard to find products.In which step in the process could she ensure that a certain number of ads targets a set of shared keywords?

It’s her first campaign and Anna is getting the hang of using AdWords to go through the four key steps to start advertising her online beauty business, showcasing hard to find products.In which step in the process could she ensure that a certain number of ads targets a set of shared keywords?


  • Create ads
  • Select campaign settings
  • Create ad groups
  • Review ad group

With a national holiday just around the corner, Garren wants to make sure his latest Search campaign encourages customers already familiar with the brand to complete a purchase in their “I-want-to-buy-moments”.What could he do to include custom messaging that adjusts based on the user’s time and place and which highlights promotional details, such as the number of days remaining for holiday pricing or free shipping?

With a national holiday just around the corner, Garren wants to make sure his latest Search campaign encourages customers already familiar with the brand to complete a purchase in their “I-want-to-buy-moments”.What could he do to include custom messaging that adjusts based on the user’s time and place and which highlights promotional details, such as the number of days remaining for holiday pricing or free shipping?


  • Connect with past customers via remarketing lists for search ads (RLSAs)
  • Try Dynamic Search Ads
  • Use an ad extension
  • Add an ad customizer

Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?

Gerald is using AdWords to set up conversion tracking to monitor the number of app downloads following an ad click.When it comes to setting a conversion window, how should he set it to to help him keep track of what clicks lead to a quick conversion?


  • Adjust down from the default setting to 15 days
  • Adjust down from the default setting to seven days
  • Keep the default setting of 30 days
  • Adjust up from the default setting to 45 days

Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.What report should he consult?

Lately, Julien’s ad performance has been a bit lackluster. He’s decided to do a keyword overhaul, but first would like to get some insight into what keywords are currently driving the best results.What report should he consult?


  • The auction insights report
  • The top keywords report
  • The Search terms report
  • The top movers report

Kelley is thrilled to see that a search for her signature product displays one of her ads near the top of the page — one which includes a catchy title along with promotional information, and even her business telephone number!What type of ad is she looking at?

Kelley is thrilled to see that a search for her signature product displays one of her ads near the top of the page — one which includes a catchy title along with promotional information, and even her business telephone number!What type of ad is she looking at?


  • A display ad
  • A text ad
  • A shopping ad
  • A video ad

After implementing conversion tracking into his campaign, John recognized that Ad A creative was driving more sales than that used for Ad B.What benefit of conversion tracking does this illustrate?

After implementing conversion tracking into his campaign, John recognized that Ad A creative was driving more sales than that used for Ad B.What benefit of conversion tracking does this illustrate?


  • Conversion tracking helps to identify which creative drives more sales and therefore which one to serve more frequently
  • Conversion tracking helps to identify which demographic audiences are responding to your campaigns
  • Conversion tracking helps you to allocate offline budget more effectively
  • Conversion tracking helps to identify which days of the week and times of day your ads are leading to more sales

What report can help you identify opportunities to improve your keywords and ads?

What report can help you identify opportunities to improve your keywords and ads?


  • Search terms report
  • Time segmentation report
  • Auction insights report
  • Paid & organic report

Alona would like to update her text ads using the new expanded style.In performing this update, she needs to make sure and include at least one instance of her keywords in which critical part of the text ad?

Alona would like to update her text ads using the new expanded style.In performing this update, she needs to make sure and include at least one instance of her keywords in which critical part of the text ad?


  • The headline
  • The expanded path field
  • The URL
  • A sitelink

Which targeting option can help you reach people who’ve previously visited your website?

Which targeting option can help you reach people who’ve previously visited your website?


  • Interest category targeting
  • Demographic targeting
  • Device targeting
  • Remarketing

Jerry’s jellybean shop wants to make sure that his ads target the most specific audience — those people that are jellybean fans.What keyword matching option should he select to narrow his ads’ potential audience the most?

Jerry’s jellybean shop wants to make sure that his ads target the most specific audience — those people that are jellybean fans.What keyword matching option should he select to narrow his ads’ potential audience the most?


  • sour+jelly beans
  • jelly beans
  • “jelly beans”
  • [sour jelly beans]

Before finalizing the target audience for his next campaign, Sacha would like to find out more about his potential audience, especially what they think about his product.What Google tool could he use to gain this insight quickly?

Before finalizing the target audience for his next campaign, Sacha would like to find out more about his potential audience, especially what they think about his product.What Google tool could he use to gain this insight quickly?


  • Google Trends
  • Google Surveys
  • Google Correlate
  • Google Shopping Insights

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!What Google tool could he use to get insight into trends and popularity of products across the U.S.?

Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!What Google tool could he use to get insight into trends and popularity of products across the U.S.?


  • Google Surveys
  • Google Trends
  • Google Shopping Insights
  • Google Correlate

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms.How can Maria understand how her performance compares to that of other advertisers?

Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms.How can Maria understand how her performance compares to that of other advertisers?


  • Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers
  • Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results
  • Use the Search terms report to see the terms people were searching for when her ad was shown
  • Track the clicks and clickthrough rate (CTR) of her ad campaign

Knowing that consumers tend to search on the go in micro-moments of need and interest, Adi wants to be sure noodle fans can find his newly opened shop when the craving strikes.What could he include in his latest group of ads to help nearby users find the closest storefront?

Knowing that consumers tend to search on the go in micro-moments of need and interest, Adi wants to be sure noodle fans can find his newly opened shop when the craving strikes.What could he include in his latest group of ads to help nearby users find the closest storefront?


  • Callouts
  • Sitelinks
  • Location extensions
  • Location keywords

Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.What strategy does it sound like she’s working on?

Fatima wants to understand her customer better, so she’s thinking through the different stages in the consumer journey from consideration to purchase. She’s making a list of every opportunity along this path so she can customize messaging unique to these micro-moments.What strategy does it sound like she’s working on?


  • Using Google Correlate to glean customer insights
  • Making a moments map
  • Using Google Surveys to understand shopping behaviors
  • Using data signals to offer custom messaging

A click on the URL in Dante’s text ad links directly to a survey page on his website – one that requests personal information including the user’s name and address. He hasn’t been getting many survey responses and has even received some negative feedback via a comment section on the survey page.What tip has he not followed for ensuring a good landing page experience?

A click on the URL in Dante’s text ad links directly to a survey page on his website – one that requests personal information including the user’s name and address. He hasn’t been getting many survey responses and has even received some negative feedback via a comment section on the survey page.What tip has he not followed for ensuring a good landing page experience?


  • Ensure you promote transparency and foster trustworthiness on your site. Be clear about why you’re asking for personal information.
  • Make mobile and computer navigation easy. Avoid pop-ups or other features that interfere with navigation of your site.
  • Be fast — make sure your landing page loads quickly whether on a mobile device or computer.
  • Ensure your site is mobile friendly. Use the test mobile link to determine its mobile effectiveness, so you can make adjustments accordingly.

Marni is excited to use conversion data to help her improve conversion among women.What type of conversion data can help provide clues on how better to allocate her budget to this audience?

Marni is excited to use conversion data to help her improve conversion among women.What type of conversion data can help provide clues on how better to allocate her budget to this audience?


  • Tracking when people are actually making a purchase versus other interactions
  • Tracking the demographics of people who are making the most purchases
  • Tracking the types of devices on which her audiences are accessing her ads
  • Tracking the creative that is driving the most sales

In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?

In setting up her campaign, which match type should Jovi use to prevent her ads from showing on unrelated searches?


  • Negative match
  • Exact match
  • Broad match
  • Phrase match

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Which targeting option should an advertiser use when trying to reach 25-30 year old males?


  • Demographic targeting
  • Interest category targeting
  • Contextual targeting
  • Keyword targeting

What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?

What is a free tool that offers keyword ideas and suggestions for Display Network targeting methods?



  • Keyword Planner
  • Display Planner
  • Negative keywords
  • Keyword lists

Paola’s New-York-based Spanish restaurant has been getting glowing reviews. He wants to make sure that his new campaign serves ads to local customers seeking an unforgettable Spanish meal and food lovers everywhere planning travel to New York City (NYC).What advanced search location option should he select considering his target is NYC?

Paola’s New-York-based Spanish restaurant has been getting glowing reviews. He wants to make sure that his new campaign serves ads to local customers seeking an unforgettable Spanish meal and food lovers everywhere planning travel to New York City (NYC).What advanced search location option should he select considering his target is NYC?



  • People excluded from his target location
  • People in his targeted location
  • People searching for or who show interest in his targeted location
  • People in, searching for, or who show interest in his targeted location

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign.

What should you tell her?


  • There is no minimum
  • $100.00
  • $2
  • $5

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.What conversion source should she track?

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website.What conversion source should she track?

  • Apps
  • Imports
  • Website
  • Phone calls

Priya would like to refresh her existing campaign — perhaps be more creative with her calls-to-action or try using ad extensions.What could she do to test her adjustments and see their impact before actually initiating them into her campaign?

Priya would like to refresh her existing campaign — perhaps be more creative with her calls-to-action or try using ad extensions.What could she do to test her adjustments and see their impact before actually initiating them into her campaign?

  • Use ad customizers
  • Seek the advice of the Optimization tab
  • Use campaign drafts and experiments
  • Refer to the Top Movers Report for ideas

What is search engine marketing?

What is search engine marketing?

  • When an advertiser runs ads that show up alongside natural search results on a search engine
  • When a system requires you to work with an expert in search engine optimization
  • When an advertiser makes improvements to their own website, so that it ranks higher in natural search results
  • When search engines attempt to increase their market share

What bidding strategy should you use to maximize the number of visitors to your website?

What bidding strategy should you use to maximize the number of visitors to your website?

+0 / 1 

An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?

An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?

+0 / 1 

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

+0 / 1 

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

+1 

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

+1 

How are negative keywords different from other keywords?

How are negative keywords different from other keywords?

+1 

What report can help you identify opportunities to improve your keywords and ads?

  • What report can help you identify opportunities to improve your keywords and ads?
    • +0 / 1 

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

+0 / 1