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Hubspot Email Marketing Certification Exam Answers 2018

Hubspot Email Marketing Certification Exam Answers 2018 ,  Advanced lessons on managing a sustainable email marketing strategy.
Hubspot Email Marketing Certification Exam Answers
Much emails are sent every second worldwide, but most of them are never opened. This advanced email marketing training certification will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.
 
 
What is the definition of an email marketing strategy?
A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
A separate strategy outside of your inbound efforts that involves sending email.
A strategy for sending all types of email for your business, including sales emails and administrative emails.
A strategy around sending transactional email for your business.

When was the first email sent?
1980s
2000
1970s
1990s

How can email marketing fuel your overall inbound strategy?
Email marketing provides a one-to-one channel of communication.
Email marketing provides different types of email.
Email marketing syncs closely to your CRM.
Email marketing syncs data to external platforms.

What does it mean to create an inbound email marketing strategy?
Develop a way to send blast email, create conversations, and close customers.
Create a human, helpful, and customer-driven conversation and experience.
Create a human, inbound, and holistic experience.
Create a helpful, human, and lead-only driven conversation and experience.

Segmentation is an important piece of your inbound email marketing strategy. What does segmentation primarily help you do?
Send the right person the right message at the right time.
Create active lists for your business.
Segment contacts who you can’t connect with.
Segment the different functions of your business to target outreach and communication.

When sending email you can segment contacts by their buyer personas. What is a buyer persona?
A buyer persona is an actual representation of your customer based on real data.
A buyer persona is a semi-fictional representation of your lead before they become a customer.
A buyer persona is a semi-fictional representation of your ideal customer.
A buyer persona is a tool you use to define your ideal customer.

You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
Buyer’s journey lists
Buyer’s plan lists
Customer journey lists
User journey lists

The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.
effective inbound marketing strategy.
email marketing sending strategy.
email marketing and sales strategy.
effective email marketing strategy.

As an inbound professional you might be sending many different types of emails, even one-to-one communication emails. What will you need to send one-to-many emails?
Email sending provider
Email service program
Email service provider
Email sender program

You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else?
Organize all the interactions you have.
Integrate your contact information with other tools you use.
Integrate with the other parts of your platform.
Integrate your email information with the other tools you use.

Fill in the blank: Inbound is the happy marriage between___________.
content and email
strategy and content
outbound and inbound
context and content

Each year your contacts database will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with?
The right contacts in your database
The right program to analyze the trends
The right platform to bring in new contacts
The right strategy to measure the decay

Before emailing any contacts in your database, what question do you need to ask yourself or your team?
Do we have permission?
Do we have a segment of contacts?
Do we have a goal?
Do we have an email template?

If you have an offer that’s targeted towards your leads in your database and wouldn’t provide as much value to your customers, what could you segment by to send only to your leads?
Lifecycle stage
Contact property
Buyer’s journey
Buyer persona

To help you track the health of your database, you’ll typically want to have a few segments that help you monitor that health. What is one example of a segment to track health?
A segment that tracks all ineligible contacts
A segment that tracks all emails sent
A segment that tracks all actively subscribed contacts
A segment that tracks all contact sources

You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
Creating the right email by bringing content and subject line together
Creating the right email by bringing content and context together
Creating the right email by bringing context and buyer personas together
Creating the right email by bringing inbound and email together

True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
True
False

What helps to ensure you deliver the right email to the right person?
Buyer personas
Segmentation
Buyer’s journey
Contact properties

Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
alignment
relevancy
context
connection

Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are mostly likely to engage with your email is the definition of what?
Send opportunity personalization
Send time property
Send delivering personalization
Send time personalization

Sending the right email requires tactical aspects. Which of these are tactical aspects of sending the right email?
Expectations
Email layout
Personalization
All of the above

By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
Setting expectations
Subscribing them
Aligning content
Nurturing the contacts

What does AIDA stand for?
Attention, interest, desire, action
Attention, interest, decision, action
Attention, ideas, desire, action
Attention, intention, decision, action

Having an understanding of what you’re trying to achieve is the most important part of creating high-performing emails. What theme does this correlate to?
Setting a goal
Selecting a template
Discussing with your team
Sending your email

What are the two key actions to look at when optimizing each part your email?
The segment and the open
The open and the click
The contacts and the goal
The subject line and the preview text

What is the definition of a conversion?
The completion of an open
The completion of a click
The completion of a desired action
The completion of all clicks

What is the ideal length of a subject line?
41–50 characters
55–75 characters
10–20 characters
75–100 characters

You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your CTA button, how else can you link to your CTA?
By hyperlinking appropriate copy
By editing alt-text
By linking images to your offer
All of the above

What is graymail?
Email you technically opted in to receive but do not really want.
Email you never opted in to receive and do not want.
Email you opted in to receive and engage with.
Email that’s delivered to your spam folder.

Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
build trust
create segments
build segmentation
build email deliverability

True or false? Any email marketing vender of value will not allow you to send to a purchased list.
True
False

What are the two buckets that your post-send metrics fall into?
Segmented and non-segmented
Opened and clicked
Positive and negative
Engaged and did not engage

True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
True
False

A computer program that allows you to access and manage your email is the definition of  what?
Email client
Email engagement
Email outsourcing
Email platform

What is the average width of an email?
600 pixels
55 pixels
900 pixels
400 pixels

True or false? Your email outline is the actual template you’ll use for every email.
True
False

There are three types of metrics you want to analyze and track. Two of them are individual email metrics and whole marketing channel metrics. What is the third?
Return on investment
Return on investment
Social media collaboration
Return on value

True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
True
False

True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
True
False

Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
email campaigns bring in from your business’ initial investment.
email segments bring in from your business’ initial investment.
emails deliveries bring in from your business’ initial investment.
email engagements bring in from your business’ initial investment.

What is one common cause of low click-through rates?
The email is trying to do too many things.
The email doesn’t have a CTA.
The email doesn’t have a link to a web-page version.
The email wasn’t sent to enough people.

Fill in the blank: Consistent analysis helps you discover _________.
trends
open rates
click rates
value

What is the first question you should ask yourself when testing your marketing emails?
Why am I running this test?
What am I testing?
Who am I testing with?
How long will my test run?

Using an A/B test, what can you test with your marketing emails?
Variations of your email
The subject line of your email
The body of your email
The segment of contacts

Which of the following is NOT a step in creating tests for your marketing emails?
Design your test.
Review and start your test.
Evaluate the segment of recipients you’re sending to.
Analyze your whole email marketing strategy performance.

What is the definition of analysis?
The detailed examination of anything complex in order to understand its nature or to determine its essential features.
The detailed examination of your emails specifically.
The examination of all your marketing efforts at all times.
The examination of how well you’re doing analysis.

The number of valid email addresses that accepted your company’s message is the definition of what metric?
Emails delivered
Emails sent
Emails suppressed
Emails rejected

Software with the goal of automating your marketing actions is the definition of what?
Lead automation
Marketing automation
Services automation
Sales automation

How many contacts do you need on your list to run an A/B test?
At least 1,000
At least 50
At least 2,000
At least 500

Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
A significance test calculator
The results of your A/B test
The results of the pre-work of your A/B test
The purpose of your A/B test

When using a significance test calculator, what is the “margin of error” called?
Confidence interval
Confidence value
Confidence level
Confidence percentage

In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important parts of their lead nurturing strategy?
Patience
Leads
Development
Communication

What is the definition of email deliverability?
The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes
A program to get into people's inboxes
The measurement of how successful a sender is at not getting lost in the spam folder
The measurement and understanding of spam filters

True or false? Are there three levels of opting in types?
True
False

True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
True
False

When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
Verifiable permission
Email address
Email domain
Verifiable business name

When planning an effective lead nurturing campaign, what is the first step that you should take as an inbound professional?
Setting goals
Creating content
Selecting personas
Identifying the timeline
Measuring and improving.

What is the the last step of running effective lead nurturing campaigns?
Setting goals
Selecting personas
Measuring and improving
Creating content
Identifying the timeline

A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
Transactional
Marketing
Sales
Behavioral

When creating your overall lead nurturing strategy, what is something you want to keep in mind and make a part of your strategy?
Treating your contacts the way you want to be treated and showing them value
Contact management and segmentation
Lead rotation for handoff to sales
Only top-of-the-funnel contacts

Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
contacts
goals
segmentation
personalization

Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
at the right time equals success.
at the right time equals sending.
at the right term equals successful sending.
at the right test equals success.

When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.
set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
set the right template for your emails to send the most contextual message to the appropriate segments
set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
set the right foundations to send your transactional emails at the right time

Fill in the blank: In the _________ stage of the buyer's journey, the potential buyer has defined their problem and is actively researching different solutions.
consideration
awareness
decision
acquisition

Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________
have higher unsubscribe rates.
trigger better sales.
align with the content for coupons in the email.
not sound like the email is coming from a real person.

Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.
preview text
preview email
preview content
preview line

True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.
True
False

In the email world, consent can be defined as any time you collect verifiable permission from an email recipient to send them email. What is one way you can collect consent?
Selecting a checkbox to grant consent
Filling out a form
Selecting a checkbox in an email
Filling out a lead flow

True or false? If you cannot determine the source of your contacts, you have verifiable permission to send them.
True
False

True or false? You need a dedicated A/B testing tool to run your A/B tests.
True
False

When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What should you and your team do to define the time range?
Decide that three hours is long enough because people never check our emails after that.
Try to test for 24 hours to give us enough time to produce statistically significant results.
Three hours is too long. We should only run it for an hour so we can make our decision faster.
We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.

True or false? Every test you run needs to have statistically significant results.
True
False

What is the definition of lead nurturing?
The process of building relationships with your prospects with the goal of earning their business when they’re ready.
The process of building relationships with leads specifically to convert them for the first time.
The process of developing your sales relationships.
The process of developing your relationships through inbound service.

True or false? Trust is not a factor of your lead nurturing strategy.
True
False

What are the three ways to look at your contacts list through?
Sources, permissions, expectations
Sources, expectations, delivery rate
Sources, clicks, opens
Sources, permissions, delivery rate

Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
contact management
contact organization
contact program
contact database

There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
The right person
The right segments
The right email platform
The right buyer personas

Taking the essential pieces of any email and optimizing each piece to help drive conversions towards your set goal will help you create high-performing emails. What are these essential pieces?
The goal of why you’re sending it and then the carefully designed components layered on top of each other
The segments you’re sending to and the deliverability goals of your email
The template you’re using to send your email and the footer information you’re using
The segments of contacts you do not send to and the the segments you are sending to

What are the three levels of opt-in?
Opt-in, opt-out, and neutral
Neutral, opt-in, and confirmed opt-in
Opt-out, opt-in, and GDPR opt-out
There are only two.

What does email delivery refer to?
Whether or not a receiver accepts your email
Whether or not a contact opens your email
Whether or not a receiver clicks your email
Whether or not a receiver rejects your email

True or false? You need a web designer to design your marketing emails.
True
False

Your email metrics are your listening device to refine and improve your marketing emails over time. What can your metrics help you track?
Segmentation
Buyer’s journey
Conversations across emails
Social interaction

When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
SMART goals
Segmentation
Engagement
Open and click rates

What does the send metric help you analyze?
Any email recipients who was sent to and accepted your message.
Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.
Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.
Any email recipients who have opted in to receive your message and were sent to

Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
timely, efficient, and targeted approach to connecting with your leads
timely, effective, and targeted approach to connecting with your contacts
timely, efficient, and targeted approach to connecting with your contacts
timely, efficient, and segmented approach to connecting with your contacts

True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email.
True
False

There are three best practices for creating a successful segmentation strategy. Two of them are having a clean and organized database and collecting the right information. What is the third?
Understanding implicit and explicit data
Sending at the right time
Having buyer personas
Segmenting by the buyer's journey

Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
Do we have verifiable permission to send to them?
Perfect, thanks for giving this to me. I forgot to create a list for this email.
Perfect! Do we have their first names though? I want to add personalization.
Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.

Which of the following is an example of a fundamental (s) of writing effective email copy
Write for scalability.
Use the overall inbound tone.
Add preview text.
Have unsubscribe links.

True or false? Analysis is only important in your inbound email marketing strategy.
True
False

If explicit data is information that is intentionally shared between a contact and a company, what is implicit data?
Information gathered from website activity
Information gathered from a form submission
Information gathered from implied behavior
Information gathered from user behavior
 

 
 
 
 

Optimize Bids And Creatives In Ad Exchange Assessment Answers

Optimize Bids And Creatives In Ad Exchange Assessment Answers
Optimize Bids And Creatives In Ad Exchange Assessment Answers


Optimize bids and creatives Assessment

1.)

You are concerned about the potential of purchasing counterfeit inventory.

How does ads.txt help you avoid this problem?
  • Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
  • Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
  • Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
  •  
  • Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.


2.)

You've decided to create an offer to describe the type of inventory you're seeking. You're looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange.

What type of offer is this?
  • Direct offer
  • Open offer
  • Preferred Exchange offer
  • Programmatic Guaranteed offer

3.)

You trafficked an ad that was rejected due to creative issues.

What's a reason it might have been rejected?

  • The destination URL does not lead to a parked domain.
  • The initial download is under 100k.
  • The creative is animated, but remains static after 10 seconds.
  • The creative makes use of Flash cookies.


4.)

Once Derek’s demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?

    • Auction report
    • Impression query

  • Snippet status report

  • Creative (REST) API

5.)

Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she'd like to report on the performance of a new campaign she just launched.

Which tool can she use to do this?

    • Google Web Designer
    • DoubleClick Creative Recommendation Tool

  • Query Tool

  • A third-party ad verification service

6.)

Alicia is purchasing ad inventory for a major holiday campaign. Since she’s under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered.

What tool can she use to discover this information?

    • DoubleClick Creative Recommendation Tool
    • DoubleClick Creative Solutions

  • RTB Breakout

  • Query Tool

7.)

A creative was excluded during the publisher review stage of the filtering process.

What could have been a reason for this?

  • The product category URL is excluded.
  • The maximum cost per thousand impressions (CPM) is 0 or negative.
  • The bid amount is lower than the publisher’s requirements.
  • The incorrect use of bid response protocol.

8.)

Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short.

What additional information can you gain by investigating your "Filtered bids"?


  • The creative IDs and total bids filtered

  • The clickthrough URL you should use instead
  • A recommendation for the best tool to correct the rejection
  • A list of guaranteed deals that will potentially accept your clickthrough URL

9.)

You're looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace.

Which action must you take to execute your campaign?


  • You must upload creative to your demand-side platform and not send ad tags to the publisher.

  • You must choose from a different set of inventory than you would through traditional reservation buys.
  • You must sign deal terms for every change in the campaign.
  • You must manage separate invoices for each publisher you’ve agreed to a deal with.

10.)

What must be set up in your demand-side platform’s pretargeting to properly integrate and execute Programmatic Guaranteed deals with Ad Exchange?


  • To always include Guaranteed deals

  • To never bid on Programmatic Guaranteed callouts
  • To respond to only the first ad size in a bid request
  • To require fewer callouts than ad requests

11.)

You're about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn't rejected, you'll need to provide information about your publisher's URL, such as disallowed landing URLs, disallowed product categories, and allowed languages.

Where can this information be found?


  • Publisher settings file

  • Snippet status report
  • Client Access API
  • Deal ID

12.)

You've been invited to submit a bid through a Private Auction and would like to participate.

What do you set the deal ID to so you will limit your bid to that deal only?


  • deal_id = <deal_id>

  • deal_id not set
  • deal_id = 1
  • deal_id = 1234

13.)

Bid responses on Ad Exchange are screened at which point in the process?


  • Before bid responses enter the auction

  • After the auction is complete and only if the auction is won
  • After the auction is complete and only if the auction is lost
  • Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.

14.)

What type of transaction and/or auction occurs when a seller invites a buyer to participate?

  • Open Auction
  • Preferred Deal or Private Auction
  • Programmatic Guaranteed deal
  • Invite-only Auction

15.)

Your bid response is filtered due to the ad category of your advertiser.

This is an example of what type of rejection?

  • Publisher-filtered
  • Content-filtered
  • Auction-filtered
  • Google-filtered

16.)

For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?
  • You’ll be charged the CPD daily rate.
  • Your deal will be cancelled.
  • You won’t be charged.
  • You’ll be charged more than the CPD daily rate.

HubSpot Social Media Certification Exam Answers 2018

HubSpot Social Media Certification Exam Answers 2018

Build an inbound social media strategy that delights your customers and grows your bottom line.


Which network has the longest life for a piece of content?
Facebook
Linkedin
Snapchat
Pinterest

True or false? A buyer persona is as important as business objectives when developing a social media strategy.
True
False

Why would you want a service to help you manage and discover influence?
To help you discover what hashtags are working the best
To determine which channels are the most important
To know what type of customer information to regularly monitor
To identify individuals who have the biggest following and high social clout

True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria.
True
False

What do senior leaders care about when it comes to your social media plan? Choose all that apply.
Sentiment
Competitive advantage
Click-through rates
Customer satisfaction
Number of social followers

True or false? Simon Sinek says that people want to buy what you have. They don’t care about what you believe.
True
False

True or False? In social media, a service level agreement (SLA) refers to how much time passes between when a customer reaches out and when the company responds.
True
False

What is the biggest challenge that most social media practitioners have?
Hiring the right number of people
Developing the right amount of content
Getting executive buy-in for social ideas
Retaining customers

Which of the below is not one of the five types of social media models?
Distributed
Dandelion
Holistic
Hub and Spoke

True or False? You should revisit your KPIs every 18 months.
True
False

When it comes to social listening, how do you know which social networks to start with?
Start with the social networks your buyer personas use to learn about and interact with brands.
Facebook has over two billion monthly active users, so start there.
Create an account on all of them, and see which ones your audience gravitates towards.
If you haven’t started your social presence by now, unfortunately it’s too late.

How can social media monitoring inform your sales and product teams?
Your competitors’ marketing material can be copied and used for your own product or service.
Your product team can explain to customers exactly why they built that feature a certain way.
Your sales team can listen to their closed/won deals and find great upsell opportunities via social listening.
Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer’s needs.

Why do you need to develop a business case for a new social monitoring technology?
It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their requested budget.
So that after the investment is made, you can go back and see whether it has lived up to expectations.
To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you’ll realize that value.
Social monitoring technology is particularly expensive and difficult to determine a return on investment.

What should you do if your competitor has a big public blunder?
Send my sales team to follow up with every negative post about the incident so that we can take this opportunity to win their business.
Amplify the competitor’s blunder, telling your followers “See this? We would never do this.”
Maintain a helpful approach and have empathy for the company’s missteps. Reply thoughtfully and empathetically to posts where appropriate.
Stay completely silent and make sure your company never experiences the same thing.

True or false? Content is only used during the attract and delight stages of the inbound methodology.
True
False

Fill in the blank: Instagram stories are a great way to _____________.
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
deliver video podcasts
drive traffic and engagement

Why are hashtags helpful?
To aid search, track campaigns, and to influence the creation of user-generated content.
To keep track of ephemeral content that disappears.
To demonstrate to executives the power of organic reach on a piece of content.
All of the above.

When developing your brand’s tone, _______ is key.
timing
budget
context
personality

True or false? Jumping onto an unrelated hashtag to promote your material is spammy.
True
False

True or false? The longer your social posts, the more likely that content will be seen and re-shared.
True
False

Visual images are usually things like ________. Choose all that apply.
photos
infographics
animated GIFs
illustrations

Which of the following is NOT an example of active language you should use on a call-to-action?
“Subscribe here”
“Donate”
“More here”
“Watch”

True or false? Curating content means publishing someone else’s content as if it were your own.
True
False

“Real-time marketing” refers to:
Developing content on the fly for local, national, or global events happening online or offline.
Developing content on the fly for local, national, or global events happening online only.
Developing content on the fly for local, national, or global events happening offline only.
Developing content and publishing it in the time zone where the majority of your target audience resides.

Let’s say you conduct a content audit on your competitors and see that they’re having success with live video, but you haven’t really tried live video yet. What might you do?
Give up – they’ve already won the space, and it’s doubtful you can catch up at this point.
Immediately start doing live video on every channel to take back your audience.
Test out live video on different channels, and see how your audience responds.

True or false? Humanizing your brand gives you a competitive edge because people like making connections, and they like to invest their time and money in people they can relate to.
True
False

Voice refers to:
The distinct and steady personality or style of your brand.
A particular identity or image that’s regarded as an asset to a company.
The moods and attitudes of specific content pieces, which can change depending on the channel, the situation, and the audience.
The set of human characteristics that are attributed to a brand name.

True or false? 12% of people generate 70% of the impact online.
True
False

True or false? Commissions for celebrity influencers are generally 5% of the sale.
True
False

Which type of influencer might be primarily behind the scenes in your marketing campaign?
Micro-influencers
Celebrity
Local
Content creators
Industry influencers

What is NOT a way that a brand can see financial gain from doing social customer service?
Increased sales
Less returns as individuals do more self-service via social media
Saving money on call center interactions
Using a social media agency to deliver content to customers

True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a day, is a good idea for brands.
True
False

What is a Social Media Service Level Agreement (SLA)?
A contract between a service provider and a customer regarding the scope of the in-person or over-the-phone service to be provided
The agreement a company makes to commit to answering social media responses in a specific amount of time
A confidentiality agreement that creates a legal obligation to privacy and compels those who agree to keep any specified information obtained in social media secure
An agreement designed to regulate the relationship between a provider of social media marketing services and a client for those services

Why should you trust the influencer and give them creative license?
They’re famous.
They understand their audience and what they want.
They might sabotage your brand if you don’t let them do things their way.
They might enlist their famous friends to help your brand.

True or false? When you use language in your social responses that is too casual, you lose the respect of your audience.
True
False

True or false? It’s not a good policy to delete all negative comments.
True
False

Why is user-generated content (UGC) so important? Choose all that apply.
UGC helps brands understand their target audience.
UGC improves site engagement and time spent on the website.
UGC provides means for other users to connect, which then builds a stronger community.
UGC is inherently peer reviewed, making it more trustworthy.

What is social selling the inbound way?
When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
When a salesperson provides value by offering thoughtful content and answering questions for prospects
When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
When a salesperson supplements their social posts with digital advertising

True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
True
False

True or false? Canned messages are a quick and easy way to reach a wide audience in social media to find the right prospects.
True
False

Do brands have legal ownership over content that users generate about their brand?
Yes
No

Why is content moderation important for user-generated campaigns?
To copy the content for use on the company website and in other advertising
To engage the community and reward those who go above and beyond
To police any incorrect usage of brand logos and assets
None of the above

When should a salesperson put forth the sales pitch in social media?
After sufficient rapport has been built and the customer is looking for what you have to sell
After a prospect follows them back on a social channel
After the first casual conversation you have with the person in social media
A month after you follow the prospect on social media

True or false? One-to-one engagement doesn’t result in customers spending more.
True
False

True or false? Asking for reviews is something you should never do in social media.
True
False

Posting curated content on social shows your audience you’re committed to:
Creating value for them.
Posting only your own content.
Re-posting all the content that they share with you.

What do we mean when we say you should post an “80/20 mix” on social media?
20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
80% of your social content should promote your brand, and 20% of your social content should be anything that truly interests your audience and engages them in conversations.
20% of your social content should be video that interests your audience, and 80% should be content that promotes your brand.

True or false? If you’re posting the same content across different channels, make sure you post them simultaneously—on the same days and at the same times.
True
False

What did fashion brand Burberry do to revolutionize how marketers use social media?
Ran a massive Facebook campaign to advertise their brand to fans
Developed a highly successful public relations campaign that used social media to share their messages
Invited their fans to share photos of their trench coat
Began working with a famous influencer to take over their Instagram feed

Which one of the following is NOT a way that UGC can help marketers?
Provide social proof and amp up your credibility
Boost SEO
Enable you to get past ad blockers because the content doesn’t come through like a typical ad
Extend your budget
Provide deep insight into the effectiveness of your content mix

Which of the following is NOT a type of influencer?
Industry
Content creator
Attorney
Local
Celebrity

True or false? It’s necessary to conduct a social media audit every 2-3 years.
True
False

What is a social media audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
A method to direct your audience in all channels to the best way they can have a conversation with you.
A way to reach your customers and prospects in unprecedented ways, with greater reach and more specific targeting than ever before.
A tool to look for unhappy customers of a competitor and reach out with an offer to help, thus generating leads.

Fill in the blank: “Facebook Ads is great for targeting based on _______, while Google AdWords targets based on your audience’s ________.
buyer stage; interests
problems; ideas
interests; intent

In what stage of the buyer’s journey would an advertisement for a free trial of your product be most appropriate?
Consideration stage
Decision stage
Awareness stage
Evaluation stage

True or false? It’s always better to target your ads towards as broad a group of people as possible.
True
False

Which of the following would not contribute to ad fatigue?
Using the same image on your ad for over a month
Using only Facebook for your advertising strategy
Offering the same ebook in your ad for two months straight
All of these would contribute to ad fatigue

An ad for your upcoming webinar on network security should lead people directly to ___________.
a blog post on network security
your home page
a landing page where they can quickly sign up for the webinar
your About Us page

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?
$2.99
$3.00
$3.01
$5.00

The number of leads you generate that actually become paying customers is known as your ________.
average conversion rate
average lead-to-customer rate
average revenue
average lifetime value of a customer

Which one of the below choices is NOT a reason you should be measuring your social media ROI?
Prove the value of social media within your organization.
Show how social media can impact all departments, ranging beyond Marketing and Sales to HR to Engineering to PR.
Show influencers how enticing it would be to work with your company.
Understand and measure brand reputation and gain control of that conversation.

You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?
Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan

True or false? When measuring your social media ROI, you calculate the effectiveness of an action by dividing the net income by the cost of this action and multiplying it by 100.
True
False

Why do you need to use leading indicators of revenue success when calculating ROI on your social media strategy?
It’s difficult to know how much revenue is generated from a sale that originates from a social media campaign.
It can be months before you’ve closed new customers from a social media campaign.
Understanding how you stack up to your competition can help you pivot and make better business decisions.
Calculating ROI on social media is super hard to prove.

True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
True
False

A(n) ________ outlines guidelines and best practices for employees to follow on social media.
crisis plan
advocacy plan
social media policy

What’s the first step organizations and brands need to take when establishing a social media policy?
Educate employees on the importance of having a social media policy for all team members within the organization.
Reward the employees who are shining stars and are doing the right things on social media.
Research best case studies for brands that are using social media policies effectively.
Determine what not to do for social media policies for employees.

What is NOT an example of a social media crisis?
Employees going rogue on social media
A celebrity posting an update that sparks outrage
A hack into a Twitter account for a major brand
These are all examples of a social media crisis.

True or false? Evaluating the team dynamics and how each member did in the crisis along with analyzing the reactions, KPIs, and overall response to the crisis happens during the response stage.
True
False

There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
Pausing marketing emails
Sending out promotional sponsored posts and tweets during a crisis
Assessing the planned blogging and campaign schedule for appropriateness
Creating a blog post to address the situation as needed

There are many benefits to having a social media strategy. Which answer is NOT one of them?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.

On which social network should you share content most frequently?
Facebook
LinkedIn
Twitter
Pinterest

Which KPI is most likely to be a vanity metric?
Reach
Engagement
Return on Investment (ROI)
Retention and loyalty

Which of these KPIs demonstrate engagement? Choose all that apply.
Direct sales revenue from social media
Mentions
Sharing and retweets
Likes or Favorites
Customer satisfaction

What’s the difference between social listening and social monitoring?
Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher- level perspective.
Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research.
Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places.
Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing.

How can social media listening increase customer advocacy?
Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are.
Responding only to negative social posts with helpful, knowledgeable responses shows that you care.
Responding to social posts—whether they’re positive or negative— shows that you’re listening, and your customers are being heard.
Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers.

True or false? Social listening can help you find leads.
True
False

Why are UTM parameters so valuable to your social listening and monitoring program?
They help my pages load faster via social networks.
They track who initially shared my company’s content out on social media.
They allow me to track where traffic is coming from on social media.
They’re really just a nice-to-have for big marketing campaigns.

If you don’t have your _____________ in mind as you’re developing content and social campaigns, then you probably aren’t using social as effectively as you could be.
competitors
revenue targets
business goals and buyer personas
budget

True or false? You should make sure experimentation is ingrained in your strategic plan.
True
False

Which of the below is NOT one of the three factors determining how an influencer can impact behavior?
Relevance
Reach
Resonance
Recognition

True or false? Your campaign should also help the influencer build authority and further their own content or reach.
True
False

How much of the buyer’s journey is digital?
20%
52%
90%
67%

Why should you talk directly with your social followers and prospects?
Build your brand
Increase customer loyalty
Improve reputation
All of the above

True or false? Selling to prospects by messaging them on Facebook could be seen as invading their private space.
True
False

What is one of the major benefits of Facebook Lead Ads?
Facebook will serve these ads on Pinterest in addition to Facebook.
They only serve your ads to a small group of highly qualified people.
The pre-filled form in Facebook makes it super easy for your audience to convert on—especially on mobile.
They’re optimized for a desktop audience, which is proven to convert better than mobile users.

True or false? The world has changed and so has how we think about inbound, which is why advertising should be considered part of your marketing playbook.
True
False

Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply.
Work hours
Agency or freelance costs
Social media software and services
Content development expenses
Advertising costs
What should you do to secure executive buy-in if you’re starting a social media project and don’t have a past campaign to use as a benchmark?
Research the costs of agencies that can do the work.
Consider industry research to back up your plan.
Position your program as an experiment or pilot.
Create a robust PowerPoint with statistics to back up your plan

True or False? The Holistic model is the most common social team structure used by organizations today.
True
False

Why do stakeholders matter as you begin to develop your team structure?
Stakeholders help you plan for the future.
Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders.
Stakeholders help you decide if you need to develop a team to help you do social advertising.
Stakeholders help you determine how social media for your company will change in the next year, three years, or five years.

Why should you be careful about monitoring competitors?
Your competitors can tell when you’re monitoring them, and they may get offended and retaliate.
It’s easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer.
Competitors aren’t the only reason people don’t buy your product or service.
Competitive intelligence is best used for highly competitive markets only.

The _________ stage focuses on creating message maps and listening protocols on social media.
preparation
recovery
response
crisis

True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends.
True
False

What is the main benefit of using animated GIFs in social content?
They help you make light of what would otherwise feel like serious content.
They help you demonstrate complex concepts quickly and easily.
They help you show how culturally in-touch you are.


Facebook for Journalists Certificate Exam Answers 2018

Facebook for Journalists Certificate Exam Answers 2018

Facebook for Journalists Certificate Exam Answers  
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following is the starting point to access a wide range of Facebook services?
  • Profile
  • Page
  • Wall
  • News Feed
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following should journalists be wary of when searching for Instagram photos and videos by location?  
  • People can geotag their photos with any location they want, even if that is not where they are.
  • Photos disappear once the Instagrammer is offline.
  • It’s not possible to search for photos by location.
  • The oldest posts from a location appear first.
  According to “How Journalists Can Best Utilize Facebook and Instagram,” what does the “embed code” of Instagram posts reveal?
  • It tells you the upload time and date.
  • It identifies the latitude and longitude where the photo was taken.
  • It tells you the time and date a photo was taken.
  • It tells you all of these.
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of these tools lets journalists show their audience a scene from all angles?
  • 360 Video
  • Facebook Live
  • Video Tags
  • Instagram embed code
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which tool allows you to post videos, gather insights, and have a unified inbox for Facebook, Instagram and Messenger messages?
  • Facebook Creator App
  • CrowdTangle
  • Facebook Live
  • Author Tags
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following does Facebook Live enable journalists to do? (Choose three.)
  • Go live without an Internet connection.
  • Schedule a live video.
  • Pin comments on a live video and interact with viewers in real time.
  • Show breaking news as it happens.
  According to “How Journalists Can Best Utilize Facebook and Instagram,” where can you connect with journalists and learn their best practices on Facebook?
  • News, Media & Publishing Group
  • Facebook Community Standards page
  • Instagram Blog
  • Help Center
  According to “How Journalists Can Best Utilize Facebook and Instagram,” which of the following is a great way for journalists to connect a post with a common theme?  
  • Adding one or two hashtags.
 
  • Polling.
  • Adding several author tags.
  • Entering notes.
  According to “Connect and Engage With Your Audience Using Facebook Live,” it’s essential to do which of the following when using Facebook Live?  
  • Broadcast only content that you own or have the rights to, including any material being performed.
 
  • Sit close to the stage to livecast a great concert.
  • Link to a TV broadcast of your favorite show.
  • Broadcast from a desktop computer, never a phone.
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following is a great way to engage an audience?  
  • Solicit questions, then do a live Q&A broadcast.
 
  • Record the interview before broadcasting it.
  • Geotag your video.
  • Use the Graph API for your broadcast.
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following allows journalists to broadcast with a pro camera or multi-camera set-up?  
  • Facebook Live API
 
  • An app on a mobile phone
  • Facebook Pages Manager app
  • Facebook 360 video
  According to “Connect and Engage With Your Audience Using Facebook Live,” what is the maximum length of a Facebook Live broadcast?
  • 4 hours
  • 30 minutes
  • 5 minutes
  • 6 seconds
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following is true of a Facebook Live broadcast?  
  • You can save and publish the video, along with a description.
 
  • The video is deleted as soon as the live broadcast ends.
  • You can provide a description before the live broadcast but you can’t change it later.
  • You can broadcast Facebook Live for up to 30 minutes, max.
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following are recommended best practices for using Facebook Live? (Choose three.)
    • End the video abruptly.
 
  • Close the video clearly, telling viewers when your next broadcast is, if possible.
  • Let people participate with comments and questions.
  • Tag the location of your video.
    According to “Connect and Engage With Your Audience Using Facebook Live,” what should journalists include with each Facebook Live video?  
  • A description
 
  • Credits
  • A script
  • All of these
  According to “Connect and Engage With Your Audience Using Facebook Live,” which of the following is true of Facebook Live?  
  • It requires a connection that is faster than 10 mbps.
 
  • It works great on a 3G signal.
  • It cannot be used on Wi-Fi.
  • If the Go Live button is grayed out, you’re good to go.
  According to the course “Connect and Engage With Your Audience Using Facebook Live,” which is a recommended best practice?  
  • Use the first couple minutes of the live broadcast to introduce the people on the broadcast.
 
  • Jump right in to the action; no description or introductions.
  • When you’re done, just stop broadcasting.
  • Keep it short; under 2 minutes.
  According to “Immersive Storytelling With 360 Photo and Video,” which of the following statements are true of VR content? (Choose two.)
    • You can interact with VR content on the Facebook News Feed.
 
  • You can view VR content using a VR headset.
 
    • You can record a video from your headset.
 
  • VR content allows greater interactivity than 360 content.
    According to “Immersive Storytelling With 360 Photo and Video,” how can viewers recognize immersive content on the News Feed?  
  • It features a special “360” icon.
 
  • The image is larger and more colorful than regular images.
  • Audible instructions are provided when viewers click on the image.
  • All of these are ways to recognize 360 content.
  According to “Immersive Storytelling With 360 Photo and Video,” how can you interact with 360 content? (Choose three.)  
  • You can drag the mouse cursor to see different perspectives of 360 photos or video on a computer.
  • You can tilt your smartphone or tap and drag to see different perspectives of 360 photos or video.
 
    • You can use a Gear VR or Oculus Rift headset to view 360 photos or video on your News Feed.
 
  • You can use a Gear VR or Oculus Rift headset, with an app, to view 360 photos or video.
    According to “Immersive Storytelling With 360 Photo and Video,” how can you produce 360 photos?
    • You must have a special app or software package to create 360 photos.
 
  • With an iPhone, you can simply take photos in panoramic mode. When you upload the to the News Feed, the photos will be converted to 360 automatically.
 
  • You must have a special camera to create 360 photos.
  • You should work with a production agency to create 360 photos.
  According to “Immersive Storytelling With 360 Photo and Video,” how can you produce 360 videos?
    • 360 videos can be created the same way as 360 photos.
 
  • 360 videos require special equipment, stitching tools and filming techniques.
 
  • 360 videos can be created easily with any smartphone.
  • 360 videos must be created by production agencies with specialized skills.
  According to “Immersive Storytelling With 360 Photo and Video,” using the Guide feature in 360 videos does what?  
  • It lets you highlight points of interest in the video.
 
  • It determines the exact points that viewers will see in a 360 video.
  • It adds directional signs overlaid on the video.
  • It promotes the 360 video on the News Feed.
  According to “Immersive Storytelling With 360 Photo and Video,” which Facebook feature lets you identify the parts of the 360 video that people spent the most time watching?
    • Ad Targeting
    • Embed Video
    • Guides
 
  • Facebook Insights Heatmap
    According to “Immersive Storytelling With 360 Photo and Video,” why does camera placement matter?  
  • Where you place the camera is where you place the viewer.
 
  • People look best when you shoot from ground level looking up.
  • Moving the camera quickly gives the video a realistic feel.
  • Obscure angles will make the people in your 360 content appear flat.
  According to “Use Facebook Groups to Engage Your Audience,” what are some of the benefits groups provide? (Choose three.)  
  • Build an engaged community and spark meaningful conversations
  • Gain valuable insights about your audience
  • Nurture and reward loyal audiences and contributors
 
  • Share all of your content to increase viewership
  According to “Use Facebook Groups to Engage Your Audience,” what task is a group admin unable to do?
    • Manage group settings (ex: change the group name, cover photo, or privacy settings)
    • Approve or deny membership requests and posts
    • Remove posts and comments
 
  • Group admins can do all of these things
    According to “Use Facebook Groups to Engage Your Audience,” what should journalists do if a group member shares information or a tip that leads to a news story?
    • Use that information without attribution to protect the group member’s privacy
 
  • Post a link in the group and thank those who helped
 
  • Make the user an admin of the group
  • Try to source the information somewhere else because groups are off the record
  According to “Use Facebook Groups to Engage Your Audience,” which of the following is not a privacy setting available for a group?
    • Public
    • Closed
    • Secret
 
  • Confidential
    According to “Use Facebook Groups to Engage Your Audience,” how can news organizations best add a level of certainty about who is joining a group while growing the group?
    • By only inviting known audience members
    • By researching every user who requests to join a group
    • By requiring a small fee to join a group
 
  • By asking a set of vetting questions
    According to “Use Facebook Groups to Engage Your Audience,” which of the following is not true about connecting Pages and groups?
  • When linked, admins can post in the group as the Page identity
  • All groups connected to a Page appear on the Page’s groups tab
  • Connected Pages are listed when visiting the group surface
  • A group can be linked to a Page after the group has been created
  According to “Use Facebook Groups to Engage Your Audience,” what can admins do when a group member violates group rules?
  • Turn off a member’s ability to comment on posts
  • Turn off a member’s ability to share his or her own post
  • Remove the member from the organization’s groups in a single click
  • Group admins can do all of these
  According to “Use Facebook Groups to Engage Your Audience,” which of the following is not an effective way to handle conflict in groups?
  • Create clear, positive guidelines from day one and use these guidelines to keep members accountable
  • Respond immediately to members who post upsetting comments
  • Moderate conflict quickly before it escalates to reset the tone of the conversation
  • Turn off comments to stop escalation
 
 

Android Enterprise Sales Specialist Assessment

Android Enterprise Platform Associate Assessment Answers Android Enterprise Platform Associate Assessment Answers
 The Android Enterprise Platform Associate learning path is designed to teach you about the value prop, use cases, success stories and walk you through an example Android sale.  

 
 What are the key selling points regarding Android Enterprise?  
  • Comprehensive and innovative mobile OS platform providing extensive management API’s, multi-layer device and app security, and a global infrastructure for secure app distribution.
 
  • Comprehensive and innovative management with powerful security built-in and devices for every business.
  • A full solution to deploy your apps securely and manage employee devices.
  • A platform with a limited number of devices and services, providing ultimate control and scalability.
  What percentage of Android phones are free of potentially harmful apps?
    • 99%
 
  • 99.95%
 
  • 95%
  • 90%
  What feature of Android intercepts malware threats in real time?
    • Google Anti-Virus
    • Google Scan
    • Google Protection Services
 
  • Google Play Protect
    With an Android Enterprise Work Profile you can:
    • Allow full access to IT Admins on your personal device
    • Fully protect your work data on your device
    • Create a company managed “Work Only” profile that manages all data on the device
 
  • Create a company managed “Work Only” profile to keep all personal data separate.
    2   With Managed Google Play, you can: (select all that apply) Manage and configure apps Host and publish internal apps Distribute and purchase apps   __________________ enables large-scale Android deployments across multiple device makers with no manual set up. (fill in the blank)
    • EMM token
 
  • Zero-touch
 
  • QR code
  The feature that gives IT control over company data while allowing workers to keep their pictures and apps private is called:
    • Android profiles
    • Zero-touch
 
  • Work profile
 
  • Managed Google Play
  4   How many devices does Google Play Protect scan every day?
    • 1 million
    • 5 million
 
  • 1 billion
 
  • 2 billion
  Which of the following is NOT a security feature of the Android platform?  
  • Security check-up
 
  • App isolation
  • Kernel hardening
  • Verified Boot
  What percentage of Android devices using Google Play are free of potentially harmful apps?
    • 90%
    • 99%
 
  • 99.95%
 
  • 95%
 

Android Enterprise Sales Specialist Assessment

  10 questions   What are the key selling points regarding Android for enterprise?
    • A platform with a limited number of devices and services, providing ultimate control and scalability.
    • Comprehensive and innovative management with powerful security built-in and devices for every business.
    • A full solution to deploy your apps securely and manage employee devices.
 
  • Comprehensive and innovative mobile OS platform providing extensive management API’s, multi-layer device and app security, and a global infrastructure for secure app distribution.
    Which deployment option allows for bulk company owned devices to be deployed without individual set-up?
    • QR code
    • NFC
 
  • Zero-touch
 
  • EMM token
  Which of the following is true for work applications in the Android for Work profile?
    • They are private when you need them to be from the IT department.
    • They are in 1 work folder and cannot be moved.
 
  • They are marked by a distinct orange briefcase icon.
 
  • They cannot be deleted or installed by the user.
  A managed version of the Google Play store for your business allows an organization to: Select All Correct Responses  
  • Monitor all device activity
  • Control all device activity
 
  • Have control over app usage with an intuitive experience for all employees
  • Whitelist apps for easy deployment
  Android platform security keeps your devices, data and apps secure through:  
  • Application sandboxing, exploit mitigation and device encryption.
 
  • Powerful antivirus applications that constantly monitor device threats.
  • Forcing a new device password every 30 days.
  • Giving IT admins full view into what a users active device.
  What percentage of Android phones using Google Play are free of potentially harmful apps?
    • 90%
    • 99%
 
  • 99.95%
 
  • 95%
  What feature of Android intercepts malware threats in real time?
    • Google Protection Services
 
  • Google Play Protect
 
  • Google Scan
  • Google Anti-Virus
  With an Android enterprise work profile you can:
    • Fully protect your work data on your device.
 
  • Create a company managed “Work Only” profile to keep all personal data separate.
 
  • Allow full access to IT Admins on your personal device.
  • Create a company managed “Work Only” profile that manages all data on the device.
  What Android feature are customers most attracted to? (Will Not Count Towards Score) Select All Correct Responses  
  • Shareability of devices between employees.
  • Speed of boot up time and system performance.
 
  • Simplicity of deployment and the Google Management Console.
  • Security of built in virus protection, automatic updates and hardware encryption.
 

Google Certified Trainder - GFE Trainer Skills Assessment Exam Answers

Google Certified  Trainder - GFE Trainer Skills Assessment Exam Answers

Your school wants to sign up for Google Apps for Education. What two things do you need to do when you fill out Google’s sign up form?

Choose 2 answers
A. Confirm your school qualifies for Google Apps for Education.
B. Ask neighboring organizations or schools how to set up Google Apps for Education.
C. Verify that the domain you want to use belongs to your organization.
D. Input your bandwidth to verify it can handle the use of Google Apps for Education.
E. Prepare a purchase order for the activation cost.

Your school is interested in providing devices for students. What are some advantages that you can share for why Chromebooks make a great device to use with Google Apps for Education?

Choose 3 answers
A. Switching between accounts is easy so that students can easily share Chromebooks.
B. Chromebooks come free of charge with Google Apps for Education.
C. Chromebooks stay synced anywhere you're signed in with your Google account so teachers can easily work from school or home.
D. Chromebooks take a few minutes to boot up to ensure that all the best software is properly loaded.
E. Chromebooks are automatically updated so there is no need for manual upgrades.

A teacher is concerned that the emails in his Google Apps account are being scanned. You want to ease his concerns and let him know that scans are automated to provide better features and security in the product. Which of the following features are possible because of automated scanning?

Choose 2 answers
A. Spell check within emails
B. Auto-whitelist of email recipients
C. Virus and spam protection
D. Embed images within emails
E. Delete inappropriate content automatically

The core offering of Google Apps for Education is covered by a service agreement. Schools can enable additional Google services that are not covered by support and service level agreements. What steps would a school administrator take to find and manage these additional services?

A. Sign in to Gmail, click Settings.
B. Click on the Apps Launcher, select Additional Google Services.
C. Sign in to the Google Admin console, select Additional Google Services.
D. Sign in to Google Drive, click + Connect more apps.

A secondary school student has two email accounts: one provided from her school district and a personal Gmail account. She is seeing advertisements at the top of her Gmail inbox. What action can she take to prevent this from happening?

A. Select a new theme.
B. Enable “Block Ads” from Labs.
C. Change her inbox type to Priority Inbox.
D. Sign in to her Apps for Education account.

The users in your organization want to try a few new web services that integrate with Google. However, they are wary of creating more user accounts because they are having trouble remembering passwords to their existing accounts. Which solution would require the minimum number of steps to implement on the user’s part?

A. Utilize the Single Sign-on Service for Google Apps.
B. Encourage them to create just a few new accounts.
C. Have them write down all their usernames and passwords.
D. Express your sympathy and show them various account management strategies.

Your Information Technology department is nearing the maximum number of available accounts in your Google Apps domain. What should you do?

A. Create a second domain and set up another Google Apps for Education with this new web address.
B. Contact Google support through your Google Admin Console and request additional user accounts.
C. Delete the user accounts of students who are under the age of 13 in your organization.
D. Search for users in your organization who are not using their accounts and block them in the Admin Console.

The leadership team at your district is interested in learning how Google Apps for Education keeps your information secure. Which two security practices can be managed by your Google Apps for Education administrator?

Choose 2 answers
A. Add 2-step verification for account sign-in
B. Set password strength
C. Remove password requirements
D. View all files uploaded to Google Apps for Education accounts
E. Read emails sent between Google Apps for Education users

The users in your organization have many questions about Google Apps. Are you equipped to answer them? Show your knowledge by pairing up each question with the correct answer.

Can I access my Google Apps emails from Microsoft Outlook?
Create a Chrome profile for each account.
Enter product-name.google.com in the address bar.
Use Google Apps Sync for Microsoft Outlook.
Google Apps runs in supported browsers across all platforms.
How can I switch between Google Apps products?
Create a Chrome profile for each account.
Enter product-name.google.com in the address bar.
Use Google Apps Sync for Microsoft Outlook.
Google Apps runs in supported browsers across all platforms.
How do I switch between multiple Google accounts?
Create a Chrome profile for each account.
Enter product-name.google.com in the address bar.
Use Google Apps Sync for Microsoft Outlook.
Google Apps runs in supported browsers across all platforms.
Are there any system requirements for using Google Apps?
Create a Chrome profile for each account.
Enter product-name.google.com in the address bar.
Use Google Apps Sync for Microsoft Outlook.
Google Apps runs in supported browsers across all platforms.

Your school leader wants to focus on more collaboration iniatives during the upcoming school year. However, she is concerned about the amount of storage space available in Google Apps. Which of the following describes the storage policies for Google Apps for Education?
A. Users are limited to 30 GB of storage for all apps.
B. Each user receives unlimited storage for Gmail, Drive, and Photos.
C. Each user receives unlimited storage for Gmail and Drive only.
D. Only students received free storage and teachers pay $50 per user per year.

A group of parents at your school has expressed concerns about the privacy of their children’s data inside of Google Apps for Education. How can you accurately describe the way Google uses student data?

A. Google can sell student data to third party apps without parent consent.
B. Google can use student data to target students ads in Core Services.
C. Google doesn’t assume ownership of any student data in Google Apps for Education core services, and this is stated in the user agreement.
D. Google can distribute student data to higher education institutions.

An administrator at a for-profit school wants to know which Google Apps product they are able to use at their organization. How could you explain the difference between Google Apps for Education, Google Apps for Nonprofits, and Google Apps for Work? Match the statement with the product.

Your organization is a group that has a recognized charity ID. This has storage space limits and a fee for Vault. It is only available in certain countries.
Google Apps for Work
Google Apps for Education
Google Apps for Nonprofits
Your organization is a for-profit school or organization. There is a fee per user. In addition, this includes a limited amount of storage in Drive, Gmail, and Photos as well as a fee for use of Vault.
Google Apps for Work
Google Apps for Education
Google Apps for Nonprofits
Your organization is an accredited K-12 or higher non-profit educational institution. This includes free unlimited storage in Drive, free use of Vault, use of Google Classroom, and is available worldwide.
Google Apps for Work
Google Apps for Education
Google Apps for Nonprofits

Parents at your school want to know more about Google Apps for Education. How would you describe the core suite?

Choose 2 answers
A. It is a productivity tool only accessible through student Chromebooks.
B. It includes a set of online tools for email, calendar, and chat.
C. It offers collaboration tools to create, share, and edit files in real time.
D. It offers limited Gmail and Google Drive for parent groups.
E. It provides classroom management techniques for teachers.

Your school community is wondering why Google is involved in education. You want to explain that education is core to Google’s mission. What is Google’s mission?

A. Create productivity tools with the largest number of features.
B. Focus on moonshot thinking and ideas.
C. Organize the world’s information and make it universally accessible and useful.
D. Better connect people around the world to create a global community.

Your organization wants to limit Gmail features for students but not for staff members. What solution can you offer?

A. You must set up different domains for students and staff.
B. Place students and staff into different organizational units and change the settings for students.
C. Tell students to go into their Gmail settings and turn off the features.
D. Explain to students that they should use their personal Gmail accounts.

After a training session, many teachers want to continue the conversation away from school. Which of the following could best enable your teachers to continue to work together as a group?

Choose 2 answers
A. Send each teacher a list of email addresses for all teachers in the school.
B. Create a Web Forum in Google Groups whereby the teachers can communicate with all other members of the group.
C. Create a Collaborative Inbox in Google Groups that will allow the teachers to manage the workflow state of topics within the group.
D. Configure permissions to use the Google Groups interface to only allow owners of the group to post.
E. Create a Google+ community so that teachers can share ideas, links, and resources.

Although your school provides devices for all students, many of the students in your organization do not have Internet access at home. There is concern that students will then have unequal access to Google Apps for Education. How can you enable students to work on Google files offline? Match the solution to the correct platform.

Enable offline access in the Chrome browser to edit Docs, Sheets, Slides, and Drawings.
Android and iOS
Desktops and Laptops
Enable offline access in the Drive app to edit Docs, Sheets, and Slides.
Android and iOS
Desktops and Laptops

When designing a professional development session, you have many delivery options. As a trainer, you may use different formats over the course of the year. Match the description with the delivery option.  

Peer observations.
Asynchronous Online Learning
Modeling Lessons
Coaching
Blended Learning
Large Group Training
Small Group Training
In-person and online professional development.
Asynchronous Online Learning
Modeling Lessons
Coaching
Blended Learning
Large Group Training
Small Group Training
Learn at your own pace, on your own time.
Asynchronous Online Learning
Modeling Lessons
Coaching
Blended Learning
Large Group Training
Small Group Training
Personalized one-to-one support.
Asynchronous Online Learning
Modeling Lessons
Coaching
Blended Learning
Large Group Training
Small Group Training
Many teachers in attendance.
Asynchronous Online Learning
Modeling Lessons
Coaching
Blended Learning
Large Group Training
Small Group Training
Few teachers in attendance for individualized attention.
Asynchronous Online Learning
Modeling Lessons
Coaching
Blended Learning
Large Group Training
Small Group Training

Being knowledgeable about Google Apps integration across subjects and grade levels is important for all Certified Trainers. Match the training use case with the best Google tool for the task.

Schedule 1-on-1 appointments with teachers and administrators.
Calendar
Classroom
Docs
Forms
Build a collaborative meeting agenda.
Calendar
Classroom
Docs
Forms
Collect data and feedback before, during, and after a training.
Calendar
Classroom
Docs
Forms
Streamline the distribution of materials and resources during a training session.
Calendar
Classroom
Docs
Forms

While supporting a teacher leading her first training, you notice the participants are very distracted by a big announcement. Knowing the unique qualities of adult learners, how would you coach the teacher in providing high-quality instruction?

A. “Just tell the teachers to put their worries to the side for now and think about it later.”
B. “Stop the training and give them the whole time to vent and worry.”
C. “Take a few moments to acknowledge the issue and then continue on with the training.”
D. “Report the teacher’s behavior to the school leader and recommend consequences for misbehavior.”

During your training sessions, you have come across a group of teachers who seem resistant or reluctant to attend your trainings. What are some strategies you can use to help engage them?
Choose 2 answers
A. Tell the teachers that your training sessions will definitely make them better teachers.
B. Focus the discussions on the positive impact to student learning and outcomes.
C. Determine current needs of those teachers and develop PD to show how technology can address those needs.
D. During your training sessions be sure stick to the agenda so the teachers know everything will be covered.
E. Explain to the teachers that your training sessions are mandatory.

Your organization leader wants to know how effective your training sessions have been. What information could you share with him to show your impact?

Choose 2 answers
A. Highlight the blog posts you wrote that share the stories of teachers implementing new skills into their classroom.
B. Explain to your organizational leader that your training sessions are private and you cannot share any information.
C. Provide a list of the sessions you have lead.
D. Present the data you have collected from anonymous post-session surveys on Google Forms.
E. Share your agendas and links to resources in order to prove you have held training sessions.

You want to know how effective your training sessions have been. How might you gather feedback from your attendees?

Choose 3 answers
A. Ask teachers to send you an email during their free time summarizing what they learned in your session and any suggestions for improvements.
B. Design a post-session survey that will allow you to compare data from from the pre-session survey about confidence levels.
C. As long as you cover all the information on your training agenda, you do not need to gather feedback.
D. Have teachers turn and discuss with a partner what they learned in the session while you work on other tasks.
E. Utilize an exit ticket using Google Forms or the “Post a Question” feature in Classroom.

You have been tasked with creating learning resources for the staff in your organization. Which Google Apps can you use? Match the type of resource you want to create with the most appropriate tool.

An interactive online poster with hyperlinks layered over an image.
Google Docs
Google Drawings
Google Slides
YouTube
A resource handbook that is best viewed like a book in presentation mode.
Google Docs
Google Drawings
Google Slides
YouTube
A platform for storing video tutorials.
Google Docs
Google Drawings
Google Slides
YouTube
A one-page help guide.
Google Docs
Google Drawings
Google Slides
YouTube

You are planning a teacher training for new hires in your organization. You want to create opportunities for these teachers to bond and interact with each other. How can you design your training to meet this goal?
Choose 2 answers
A. Have the attendees play ice breaker games.
B. Share that Google Docs can be used for note taking.
C. Create an online community and have the teachers participate in a virtual discussion.
D. Ask the teachers to browse through Google+ to learn more about topics of interest to them.
E. Tell the teachers that Blogger is a great platform for sharing your ideas with the world.