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You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?

  You’re starting a project and don’t have a past campaign to use as a benchmark. How can you secure executive buy-in?   Research the costs of agencies that can do the work.   Consider industry research to back up your plan.   Position your program as an experiment or pilot.   Create a robust […]

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The number of leads you generate that actually become paying customers is known as your ________.

  The number of leads you generate that actually become paying customers is known as your ________.   average conversion rate   average lead-to-customer rate   average revenue   average lifetime value of a customer    

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You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?   average conversion rate   average lead-to-customer rate   average revenue   average lifetime value of a customer   or […]

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Which of the following would not contribute to ad fatigue?

  Which of the following would not contribute to ad fatigue?   Using the same image on your ad for over a month   Using only Facebook for your advertising strategy   Offering the same ebook in your ad for two months straight   All of these would contribute to ad fatigue    

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What do we mean when we say you should post an “80/20 mix” on social media?

  What do we mean when we say you should post an “80/20 mix” on social media?   20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.   80% of your social content should promote […]

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Do brands have legal ownership over content that users generate about their brand?

  Do brands have legal ownership over content that users generate about their brand?   Yes   No   Explanation:   Brands don’t have legal ownership over content that users generate about their brand.    

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Which retainer pricing model would you be using when assigning a flat profit margin on top of your monthly cost?

Which retainer pricing model would you be using when assigning a flat profit margin on top of your monthly cost?   Cost-based pricing   Value-based pricing   Project-based pricing   Profitability-based pricing    

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