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Yandex Metrica Certification Answers
Are statistics saved after a counter is transferred to another username?
No, they are not saved.
Yes, they are saved in full.
They are saved if goals were configured for the counter.
Which username can remove Yandex.Metrica counters?
Usernames with "access to edit" guest access.
Usernames that are representatives and counter owner usernames.
Any username if "Public access to statistics" is enabled the access settings.
Only the counter owner's username.
Usernames with "view only" guest access.
Which username cannot edit counter settings?
Usernames with "access to edit" guest access.
Usernames with "view only" guest access.
Counter owner's username.
Representative username.
What do you need to do after registering a new Yandex.Metrica counter so that site data will be collected?
You must install its code on the main page of a site.
You must install its code on all pages of a site.
Data on site traffic will be collected immediately - no other actions are required.
Can I make a site's traffic statistics public?
Yes, you must go into the counter code's access settings and enable "Public access to statistics".
No, it is not possible to provide public access to a counter's statistics.
Yes, you must go into the informer settings and enable "Public access to statistics".
What type of filtering should be used to get rid of all robot traffic?
Use strict filter and behavior.
Include all robot sessions.
Use strict filter only.
Which method can be used to send information that a user session is not a bounce?
notBounce().
hit().
trackLinks().
How accurately will information on users be collected if only the informer code is installed on the page of a site?
Yandex.Metrica will collect only general information, but not information on conversions.
Information will collected correctly.
The counter will not collect information.
What do you need to specify in the "Goal ID" field when creating a JavaScript event type goal?
ID which will be placed in the reachGoal method on the site.
Button ID on which a goal conversion is configured.
URL of the page where there will be a goal conversion.
What does the .reachGoal() method do?
Sets a goal conversion as a type of JavaScript-event.
Activates the "Link map" report.
Sends information about page views.
Specifies the goal name.
What type of goal must you use to track clicks on site buttons?
JavaScript event.
Multi-step goal.
Number of page views.
In Yandex.Metrica, what can you set for goals of the type "Page view"?
Clicks on links.
Page views.
File downloads.
User's session duration.
In which case would goal statistics become unavailable?
When a goal is deleted.
When changing the name of a goal.
When one of the goal conditions or steps in a multi-step goal is deleted.
When changing conditions in a goal.
In what instance will a multi-step goal not function correctly?
User completes all steps of a goal in sequence.
User completes all steps of a goal, but not in order.
User completes all steps of a goal in sequence, but visited other site pages as well.
One Yandex.Metrica counter is installed on the website site.com, on third-level domain shop.site.com and on forum.site.com. A user ends up on site.com from a search engine, and in a minute clicks through to shop.site.com and a minute later clicks through to forum.site.com. What data will Yandex.Metrica show?
3 sessions, all with the same traffic source - search engine traffic.
3 sessions, each with their own traffic source.
1 session, traffic source - search engine traffic.
1 session, traffic source - internal traffic.
What is the correct way to add the tag "from=yandex" to the link http://mysite.com?
http://mysite.com/&from=yandex
http://mysite.com/?from=yandex
http://mysite.com/from=yandex
What are the traffic sources for sessions from bookmarks, and sessions for users who manually type in the address into their browser?
The bookmark session is considered "Internal traffic", while the other session is "Direct traffic".
Both sessions are considered "Direct traffic".
The bookmark session is considered "Cached page traffic", while the other session is "Direct traffic".
In one day your website recorded 100 sessions, 30 users, 15 converted sessions and 20 goal completions What will the conversion rate be in Yandex.Metrica reports?
20%
0.5
15%
Which report can give you full information about a user's IP address?
In the "Webvisor" report.
Information about the full IP addresses of users is available in most reports.
It is not possible to obtain a user's full IP address.
In the "Traffic" report.
A user finds a site through Yandex's search engine using one keyword. In 10 minutes, the user returns to the site through Yandex's search engine, but finds it with another keyword. Which keyword will Yandex.Metrica take into account for the user's session?
Only the first.
Both keywords.
Only the last.
A goal has been set for going to the "Contacts" on a site. At 12:00 a user comes to the site, goes to the contacts pages, adds it to their bookmarks, and then closes the site. At 12:05, the user opens the site via their bookmarks. How will Yandex.Metrica record this goal information?
1 converted session, 2 conversions.
2 converted sessions, with one conversion in each.
1 converted session, 1 conversion.
Traffic from a VKontakte ad network has ended up in the report "Traffic source - sites". What needs to be done so that ad traffic ends up in the "Ad systems" report?
You must specify the Yandex.Metrica counter code number in the VKontakte ad campaign settings.
You must add UTM or OpenStat tags to the ad URL.
You must change the counter code and reinstall the counter on the site.
What information on orders is collected in the report "E-commerce - Content of orders"?
Only information on orders from Yandex.Market. This requires setting up on the site the transfer of information about the content of an order.
Information on all orders from any traffic source. Information on the content of an order is collected without any additional settings.
Information on all orders from any traffic source. This requires setting up on the site the transfer of information about the content of an order.
Only information on orders from Yandex.Market. Information on the content of an order is collected without any additional settings.
How long does a counter keep information for?
For last year.
For the whole time the site has been functioning, provided that it was advertised on Yandex.
Webvisor data is kept for 15 days; other information is stored indefinitely.
There are no restrictions on how long information is kept.
What is a "user" in Yandex.Metrica?
People who, in the reporting period, visit a site for the first time since the start of data collection.
A user is one that completes at least one session on a site in the reporting period.
A Yandex user that goes to a site in the reporting period.
Please look at the "Link map" report in the screenshot. Which link has had the least clicks for the selected period?
"Yandex.Direct".
"About the service".
"Getting started".
Does Webvisor record passwords entered by a site user?
Yes, it records all information which a user enters on a site.
Webvisor does not record information entered into special password fields.
If a page contains special password fields, Webvisor does not record any user actions in them.
What is the name of the report where site owners can view a record of user actions?
Webvisor.
Conversion rate.
Informer.
What needs to be done so that Webvisor does not record keystrokes in specific data entry fields?
On such pages you must install the counter code without the "Webvisor" function enabled.
You should mark the input field in the HTML code of the pages with the special CSS-class -metrika-nokeys.
You should configure the counter settings so that Webvisor does not record any information.
What needs to be done so that Webvisor does not record keystrokes in specific data entry fields?
On such pages you must install the counter code without the "Webvisor" function enabled.
You should mark the input field in the HTML code of the pages with the special CSS-class -metrika-nokeys.
You should configure the counter settings so that Webvisor does not record any information.
Scroll map functions on the basis of which data?
Maps data.
Goal conversion data.
Webvisor data.
In which of the following reports can you see information about keywords that attracted users from Yandex.Direct?
Yandex.Direct - sites.
Yandex.Direct - summary
Keywords.
Ad systems.
In which standard report can you evaluate the keyword effectiveness in a Yandex.Direct ad campaign?
Keywords.
Yandex.Direct - summary.
Sources - Summary.
In which standard Yandex.Metrica report can you see data on cost per click from Yandex.Direct?
Yandex.Direct - sites.
Yandex.Direct - summary.
Yandex.Direct - costs.
Ad systems.
Yandex.Direct - income.
