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What is the main difference between a traditional campaign brief and a digital-first one?

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  What is the main difference between a traditional campaign brief and a digital-first one?   A digital-first brief highlights all the digital formats and channels available to creatives.   A digital-first brief summarizes every media metric the campaign should hit, along with tactics to use.   A digital-first brief focuses on the consumer and the desired shift in their behavior, […]

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