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Manage campaigns in DoubleClick Search - Academy for Ads

Manage campaigns in DoubleClick Search - Academy for Ads

Question 1 of 10

Sam wants to focus his advertising goals on lead generation based on users completing an inquiry form. 
How can he use DoubleClick Search to do this?


Applying a label to an ad group enables you to create remarketing lists based on what user action?


Why would you want to set goals at the campaign level?


What is the first step you would take to edit an existing campaign using bulksheets?



Roger is in charge of marketing for Bean Coffee. He wants to build remarketing lists in DoubleClick Search based on all users who click on an ad when they search for "craft coffee." 
How does he use labels to accomplish this?


How can bulksheets help you efficiently create campaigns?