Dig into programmatic and Ad Exchange Assessment Answers - Academy for Ads

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Dig into programmatic and Ad Exchange Assessment Answers - Academy for Ads

Question 1 of 8

You've been invited to an auction to bid for inventory against other buyers. 
Which transaction type best describes these attributes?

•  A preferred deal
•  Open auction
•  A private auction
•  A programmatic guaranteed deal

Helen's clients require a report of their top sellers delivered to them on the first of each month. 
What is the most time-efficient way for Helen to deliver them this report?

•  Every month, update the query to slice performance breakout by month.
•  Set a default query to run every time she opens the Query Tool.
•  Copy an existing query each month.
•  Schedule the report to automatically run on a monthly basis.

You've executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher. 
How would you do this?

•  Create a proposal under the publisher in question.
•  Edit one of the existing offers from the publisher.
•  Send the publisher a message.
•  Keep searching for offers more suited.

Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

•  Query Tool
•  Pretargeting
•  Real-time-bidding (RTB) Breakout
•  Marketplace

The dimension "Web property name" provides you with data on what aspect of your account's performance?

•  The mobile apps on which ads are served
•  The seller's network name on which ads are served
•  The devices or platforms on which ads are served
•  The content categories of the pages on which ads are served

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests. 
How do you address this to ensure you're getting the inventory you need?

•  Review your creatives
•  Check RTB Breakout details for filtering
•  Adjust your bidding strategy
•  Check with your publisher to ensure there are no overlapping deals

Dave's client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. 
Which deal is best suited for Dave's client?

•  A private auction deal
•  A preferred deal
•  A programmatic guaranteed deal

Question 8 of 8

While your bids are transacting and making it to auction, you discover that you're not winning the volume that you require. 
What action can you take to improve performance?

•  Ensure you do not have any overlapping deals.
•  Ensure that targeting isn’t overly restrictive by comparing the targeting in your bidder against inventory your publisher has made available.
•  Checking pretargeting configurations to ensure that the "All Deals" criterion in the "Deals" category is included.
•  Make specific changes on sellers with whom you have a low win rate.
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