Customer Match Assessment Answers - Academy for Ads

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Customer Match Assessment  Answers - Academy for Ads

Question 1 of 9

In order to compare the performance of your audience with all other visitors, you added them as an audience to several ad groups with the setting "Bid only" without any bid adjustments. What's the first step to understanding the conversion rate differences?

•  Compare the conversion rates for all ad groups.
•  Compare the conversion rate differences between your audience data and all data for each ad group.
•  Compare the conversion rate differences for all keywords in each ad group.
•  Compare the conversion rate differences for your audience data for each ad group.

You want to show ads for more searches done by members of your loyalty program. What feature can you combine with Customer Match to do this?

•  Display remarketing
•  Dynamic Search Ads
•  Remarketing lists for search ads (RLSA)
•  Ad extensions

How can you use Customer Match on Gmail and YouTube to reach customers?

•  You can show video ads to people on Gmail.
•  You can reach people that match your customer data and adjust your bids.
•  You can match customers across Gmail and YouTube and send them offline discounts.
•  You can reach anyone that's been to your website before.

You want to see some initial data for your audience targeting before deciding to increase bids. What's the best way to do this?

•  Add audiences to your ad groups without a bid adjustment.
•  Add audiences to all your ad groups with a +100% bid adjustment.
•  Add audiences to all your ad groups with a -100% bid adjustment.
•  There isn't a way to get this type of data.

Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?

•  Show the person's name in the headline.
•  You can't customize ads in this manner.
•  Buy your next insurance package from us.
•  Save 10% on bundled policies.
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• You want to re-engage customers who haven't bought from you in over a year with a special offer. What can you do?

• •  Use Customer Match to show ads to an email list for customers who haven't bought from you in over a year. Copy your search campaign. Use the "Target & bid" setting. Create ads that include the special offer.
  •  Use Customer Match to show ads to an email list for customers who haven't bought from you in over a year. Change the ads in all your search campaigns to include the special offer.
  •  Use remarketing lists for search ads (RLSA) to show ads to an email list for customers who haven't bought from you in over a year. Copy your search campaign. Use the "Target & bid" setting. Create ads that include the special offer.
  •  Use Customer Match to show ads to an email list for customers who haven't bought from you in over a year. Copy your search campaign. Use the '"Bid only" setting. Create ads that include the special offer.
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  • How many matching email addresses must you have to enable Customer Match in AdWords?

  • •  50
    •  100
    •  1,000
    •  500

    Your client or manager is worried that uploading customer's email addresses can unsafely expose the information. What can you do before you upload the email addresses to protect the information?

    
    

    •  Delete your audience data
    •  Delete the files
    •  Hash the emails
    •  Tag the emails

    Question 9 of 9

    You want to understand the performance differences between all site visitors and members of your audience before making bid adjustments. What settings should you use to gather this information?

    
    

    
    

    •  "Target & bid" with a -100% bid adjustment
    •  "Bid only" without any bid adjustment
    •  "Target & bid" without a bid adjustment
    •  "Bid only" with a +100% bid adjustment
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