Fundamentals for audiences Answers - Academy for Ads

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Fundamentals for audiences Answers- Academy for Ads

Question 1 of 6

What AdWords feature lets you use your customer relationship management (CRM) technology or email data about your customers?

•  Dynamic Search Ads
•  Gmail Ads
•  Customer Match
•  Remarketing

Which of these is the best option to segment your customer relationship management (CRM) data to reach different audiences?

•  By different user behaviors and characteristics
•  By people with email addresses and those without
•  By users you've met at a trade show and those who've never attended one
•  By the product pages of your website

What's another term for a segment of users?

•  Ad group
•  Cookie
•  Audience
•  Interest

Why would you want to increase your bids for an audience?

•  To try to show your ads in lower positions in the search results.
•  The audience has a lower conversion rate than other visitors to your website.
•  You can't change your bids for an audience.
•  The audience has a higher conversion rate than other visitors to your website.

If you're trying to drive online sales, which of these users likely has the highest chance of returning to your website?

•  Someone who has visited various product pages
•  Someone who has added something to his or her cart
•  Someone who has visited your home page
•  Someone who has never been to your site before

Question 6 of 6

If you're trying to drive leads, which option below is the best way to reach different audiences?

•  One list for each form on the website
•  One list for each step of the sales process
•  One list for each customer
•  One list for each week of the month
•