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Remarketing lists for search ads Assessment - Academy for Ads

Remarketing lists for search ads Assessment - Academy for Ads

Question 1 of 10


Your company offers many different insurance types. Which of the following would be the most compelling ad line to show to users who have a policy with your company and are searching for another type of insurance that you offer?



You work at a travel company and you find that words such as "vacation packages" and "travel packages" are too competitive. How can remarketing lists for search ads (RLSA) help?



You want to increase the amount of queries that trigger your ads for previous website visitors, but you don't want to take the time to add new keywords. What feature can be combined with remarketing lists for search ads (RLSA) to help you?



Your boss isn't sure she wants to raise bids just because someone was on your site before. What's the best way you can show her that previous website visitors convert better than new visitors without increasing marketing spend?



How long can a user be a member of your remarketing lists for search ads (RLSA)?


In order to compare the performance of returning website visitors with all other visitors, you added them as a remarketing list to several ad groups with the setting "Bid only" without any bid adjustments. What's the first step to understanding the conversion rate differences?


If you want to add a remarketing list and understand how much better it performs, what should be your bid adjustment?


How many active cookies must you have in order to use remarketing lists for search ads (RLSA)?


Who can see your ads when you add a remarketing list to an ad group using the "Bid only" setting?



Question 10 of 10

Once remarketing lists for search ads (RLSA) are added to an ad group, what else does the ad group need before it can start showing ads?