Ad Exchange Level 1 Exam Answers - Publisher University

A rule with a higher priority overrides any rule with a lower priority if they share the same targeting criteria.

True

False

If you leave the targeting section of a rule blank, the rule will NOT apply to any inventory in your account.

False

True

Where can you set a minimum floor price for all of your branded and anonymous inventory?

“Default” open auction pricing rule

“Everything” blocking rule

Inventory tab

Blocking rules

Where in a blocking rule would you navigate to block political ads from showing?

General categories

Advertiser URLs

Cookies and data uses

Sensitive categories

“My News Site” is one of your direct competitors. To ensure any ads associated with their URL are blocked from showing from your site, how should the URL be formatted in a blocking rule?

www.mynewssite.com

http://www.mynewssite.com

mynewssite.com

Opt-in rules

All ad technology vendors must be explicitly approved to run on Ad Exchange.

True

False

Ads related to gambling and betting are not considered restricted, and are set to run through the exchange by system default.

False

True

Select the incorrect statement.

Even though some regions have legal restrictions around gambling and betting ads, these ads will be shown by system default.

Even if opted-in, gambling and betting ads will only serve in regions where gambling is legal.

Ads related to financial spread betting, competitions and/or sweepstakes, location-based gambling, fantasy sports, and offline gambling accessories are allowed on the Google Display Network by default, including Ad Exchange, except where disallowed by law.

Open auction pricing rules

Which of the following best describes a brand?

A brand is a firm that can represent multiple advertisers, and buy on Ad Exchange on their behalf.

A brand is a company, organization, or individual looking to promote their product or service through an Ad Exchange ad.

Brands are child advertisers that are mapped to parent advertisers. For example, a specific food company could be represented as an Advertiser, while a specific cereal that that company manufactures could be represented as a brand.

With ______________ floor prices, in a bid request, advertisers and buyers do not see either the Ad Exchange seller name or the URL at which the impression will occur.

semi-transparent

anonymous

branded

Using an open auction pricing rule you can set a $15.00 CPM floor price in order for anyone to show ads on the homescreen of your app.

False

True

Flexible sizes rules

In the absence of other rules, the flexible sizes ______________ will apply to all relevant inventory.

umbrella rule

generic rule

default rule

standard rule

The flexible sizes rule type allows ad slots to accept creatives that are ________ than the size sent in the ad request.

smaller

larger

When you choose to allow creatives that are smaller than the inventory sizes on your web property, the higher the percentage designated with the sliders, the greater number of creative sizes you make available to compete for your inventory.

False

True

7: ACTIVE VIEW

Active View

To be deemed viewable, ____ of a display ad LARGER than 242,500 pixels must be visible on a user’s screen for at least ___ second(s).

50%, 1

30%, 1

50%, 2

30%, 2

To be deemed viewable, ____ of an instream video ad must be visible on a user’s screen for a continuous ___ second(s).

50%, 2

30%, 2

30%, 1

50%, 1

To be deemed viewable, ____ of a display ad SMALLER than 242,500 pixels must be visible on a user’s screen for at least ___ second(s).

30%, 2

50%, 2

50%, 1

30%, 1

7: ACTIVE VIEW

Viewability

What counts as a viewable ad according to Active View?

100 percent of the ad shows for .25 seconds

75 percent of the ad shows for .5 seconds

50 percent of the ad shows for 1 second

50 percent of the ad shows for .5 seconds

How can you find the viewability of your creative sizes?

By using Google Publisher Console

By running a report in the query tool

With viewability tactics from the Google website

By using Google Publisher Toolbar

What does lazy loading do?

It waits to load an ad until the ad slot has been in view for at least one second.

It takes longer for the page content to load.

It loads the page asynchronously.

It waits to make an ad call until the user scrolls below the fold.

Reporting with the Query Tool

What is the Query Tool?

Pick the correct statement.

Reports are generated from queries.
Queries are generated from reports.

Queries are created and saved on a per-company basis.

True
False

Mobile dimensions are available in the Query Tool.

True
False

Manage your queries

Hover over a query __________ to see a card with the high-level details of the query. For example, the date range, dimension, metrics, and schedule.

name

creation date

description

Select the query that is a copy.

Countries Performance

Mobile Web Performance

Mobile App Performance (1)

Where in the Query Tool tab can you find a summary of the different queries that have been created and saved in your account?

Diagnostic queries

System queries

My queries

System queries

A system query is a(n) ____________ query provided by Google.

predefined

outdated

user-created

A System query can be used as a template to assist in the creation of other queries. This can be done by _____________________.

making a copy of the system query

renaming the system query

deleting the system query

Diagnostic queries

Diagnostic queries show data for the past _____________.

7 days

1 day

month

year

_____________________ occur when Google cannot correctly identify the URL of the page associated with a specific tag.

URL redirects

Rejected ad requests

Rejected campaign requests

_____________________ occur when Google is unable to access one or more publisher pages to determine their content and display relevant ads.

URL redirects

Crawler errors

Rejected ad requests

8: REPORTING

Build a custom query

A ________________ includes a calendar start and end date that can go back two years.

custom date range

rolling date range

pre-defined date range

A report does not require a date range.

False

True

Which of the following are examples of a pre-defined date?

Today

Last 30 days

October 7

July 17

Dimension filters

If you want to make sure that any data coming from the United States is excluded from a report, which dimension filter should you use?

Countries [is not] United States

Countries [contains] United States

Countries [is] United States

If you’re only concerned with seeing data on the performance of 300x250 ad slots in a report, which dimension filter should you use?

Inventory sizes [is] 300x250

Inventory sizes [is not] 300x250

Inventory sizes [contains] 300x250

Report dimensions

If you choose the “Hierarchical table” option to display report dimensions in your report, and were to add “countries” followed by “weeks,” that means your report data would be broken down first by country, and then the data would be presented weekly for each country.

False

True

Once report dimensions have been selected, they cannot be rearranged.

True

False

When an exclamation point (!) inside a gray triangle appears to the right of a report dimension, it means _____________.

the dimension was recently added

the dimension has been selected

the dimension has become disabled

Report metrics

Some report metrics are added to a query by default.

False

True

Report metrics are the actual _____ returned by the report.

data

days

companies

If you need clarification on meaning of some of the report metrics, hover over the ___________ next to each metric family for a full list of definitions.

question mark

gray triangle

“NEW” label

Benchmark queries

All publishers are able to see their performance across all peer categories. This is because all peer categories apply to all publishers.

True

False

What is the goal of creating a benchmark query?

Gather insights into areas like your eCPM averages across certain inventory, your viewability coverage by ad size, or even identify potential revenue-generating opportunities.

Reveal insights on how your business is performing in comparison to your peers, or even the entire Ad Exchange market, across different performance metrics.

All options in this list

What is the maximum date range for a benchmark query?

2 years back

1 year back

30 days back

8: REPORTING

Schedule and share a report

A scheduled report can be shared with others.

True

False

When picking the frequency at which the report will be run, which is not an option.

Monthly

Weekly

Daily

Hourly

You must share the report with yourself, by entering your email address in the designated field, in order to receive a copy.

True

False

Understand your report

A query cannot be edited once it has been run.

True

False

The following chart types available in reports, except ____________.

bar charts

line charts

pie charts

Date range comparisons are represented in line charts with _____________________.

a dashed line

a dotted line

a lighter shade of the color that represents the primary date range.

Run Ad Exchange Reports in DoubleClick for Publishers

To make changes to a query created in your Ad Exchange account, you must transfer that query into DFP.

True

False

Moving forward, enhancements made to Ad Exchange reporting will only be available through the reporting tool in _______________.

DFP

Ad Exchange

The DFP “Historical” report type focuses on impressions requested of your DFP network. The ____________________ report type, however, focuses on impressions trafficked through your assigned, or mapped, Ad Exchange account.

business intelligence

Ad Exchange historical

future sell-through

DFP basics for an Ad Exchange publisher

Non-guaranteed ads are known as ____________ ads.

extra

remnant

unbooked

A DFP campaign consists of the following: (select all that apply)

rules

orders

creatives

line items

DFP publishers can book specific advertising campaigns that their sales teams have directly sold.

False

True

Dynamic allocation

Dynamic allocation is a feature in DoubleClick for Publishers that allows Ad Exchange to compete in real time with _________ that are booked in DFP.

orders

rules

line items

In real time, DFP will compare which of the following?

The CPM of the best remnant ad in DFP

The temporary CPM of the best standard ad in DFP

The CPM of the best ad from Ad Exchange

All options in this list

Temporary CPMs are set systematically by DFP and cannot be manually adjusted.

True

False

Prepare your accounts for Dynamic Allocation

Which of the following is an example of a Web Property Code?

ba-pub-1234567890

da-pub-1234567890

ca-pub-1234567890

fa-pub-1234567890

Dynamic allocation must be enabled by a Technical Account Manager.

False

True

Which Ad Exchange tab provides the option to allow data from a DFP account to be used in Ad Exchange?

Rules

Home

Inventory

Admin