Prepare for a programmatic world Assessment Answers - Academy for Ads

We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/

Prepare for a programmatic world Assessment Answers - Academy for Ads

 

Get Certified Now!

 

Question 1 of 9

 

You've been asked to explain to a new intern the things that you can test and things you can't. 
Which question would be least suitable to determine with a test?

•  Is search really performing as badly as it seems at driving offline sales?
•  What are the most important reasons that people recommend our products?
•  How do we determine the true causal impact from our search ads on in-store purchases?
•  How impactful is our programmatic strategy in all of our markets?

 

 

Why would you choose to participate in the Ad Exchange Open Auction?

•  To get exclusive access to premium packages of inventory often before it becomes widely available
•  To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals
•  To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation
•  To get an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees

 

If you wanted to better understand your customer's overall site behavior, including your site and other browsing they may do online, which two products would solve that problem?

•  Google Analytics 360 and Double Click Campaign Manager
•  DoubleClick Studio and DoubleClick Bid Manager
•  Google Analytics 360 and DoubleClick Studio
•  DoubleClick Ad Exchange and Double Click Campaign Manager

 

 

You've defined your campaigns and want access to premium inventory, with exclusive access to publisher data/audience data. 
Which deal type would best suit your requirements?

•  Private Auction
•  Programmatic Guaranteed Deal
•  Open Auction
•  Preferred Deal
  

 

Peter sees in his team's data that many of the people that converted were exposed to a display campaign they ran. So they concluded the display campaign was a success. 
What did they forget to take into account?

•  Measuring view-through conversions
•  Proving incremental impact
•  Establishing a baseline
•  Creating a focused question

 

When combining programmatic products, what are the main benefits?

•  Audience segments and real-time bidding
•  Single view on data and efficient workflow
•  Cookies and managed bids
•  Conversion tracking and automated auctions
  

 

Which isn't available from a DoubleClick product?

•  Ad creation
•  Direct bidding
•  Measurement of site behavior
•  Real-time bidding
  

 

All but one of the below roles would be great to have in place and help boost the programmatic capability of your team. 
Which one is it?

•  Marketing technology officer
•  Head of social media
•  Data storyteller
•  Account director

 

Question 9 of 9

 

You've been building a programmatic campaign and all teams just signed off on the brief. 
What's the next step in the process?

•  Take a moment to debrief on the process so far and iterate the plan if necessary.
•  Let the brand and media agency have a hiatus. Bring them back after execution.
•  Continue to work together on every decision to get 100 percent sign-off from all teams.
•  Let the production team drive content creation.
  

Get Certified Now!