DoubleClick Search Basics Assessment Answers - Academy for Ads

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DoubleClick Search Basics Assessment Answers - Academy for Ads

Doubleclick Search Assessment Answers

• D1.

• Asa is ready to get started using DoubleClick Search to set up his first search campaign. What are the correct steps and order he needs to perform them in?

  1. Create advertiser; create engine account; create campaign; create ad groups; create ads and keywords
  2. Create ad groups; create campaign; create advertiser
  3. Create engine account; create keywords; create ads; create campaign
  4. Create ads; create keywords; create engine account; create campaign
  
  
• F2.

• Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals?

  1. Use a search engine management platform
  2. Take advantage of search engine optimization
  3. Reduce the number of keywords in the campaign
  4. Run promotions annually, instead of seasonally
  
  
• C3.

• Your client wants to track conversions based on the number of sales. What type of Floodlight tag should you use to track this?

  1. Transaction
  2. Action
  3. Custom variable
  4. Cross-channel
  
  
• C4.

• What would you do first to report on data for your "thank you page" Floodlight activity?

  1. Create a Floodlight activity group
  2. Enable support for Google Analytics
  3. Create a Floodlight activity column
  4. Add an attribution model

• A5.

• What goal does a bid strategy use to optimize your bids?

  1. Your key performance indicator
  2. Your search terms data
  3. Your ad copy
  4. Your budget pacing metrics
  
  
• A6.

• Bid strategies can find the most opportunities under which condition?

  1. A large portfolio with many trade-offs and opportunities
  2. A very focused portfolio that is not very complex
  3. A small portfolio with very clear goals
  4. A large portfolio that focuses on a single device
  
  
• E7.

• What are the advantages of using DoubleClick Search to manage a large and complex campaign?

  1. Centralized management and reporting with automated bid strategies
  2. Exclusive access to Google search advertising
  3. Reduced cost
  4. The capability of running promotions on one engine at a time
  
  
• B8.

• You're looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard?

  1. Segment data by device type
  2. Change the date range to focus on dates that tablet users would be most active
  3. Tag your site with a device specific floodlight tag
  4. Select the engine accounts tab and examine search engines used by mobile users