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SEMrush Certification for Content Marketers Answers

SEMrush Certification for Content Marketers Answers

This exam will assess your mastery of the SEMrush tools for content creation. Upon successful completion of this exam, you will receive an SEMrush for Content Marketers certificate. Your certificate will be valid for one year from the date it was issued.

SEMrush Certification for Content Marketers Answers

 

You CANNOT sort sources by mentions, or filter out only blog mentions in the Brand Monitoring tool

True
False

To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker (formerly SEO Ideas) campaign.

True
False

According to the image below, it will be easier to get higher position in Google if you write an article using the first set of keywords.

False
True
There is not enough information to determine

Which tools should a marketing specialist use to assess their online reputation? Choose two answers.

Keyword Magic Tool
Organic Positions Report
Social Media Tracker
Organic Traffic Insights
Brand Monitoring

You have written a new article and it was published on several websites. Which SEMrush tool should you use to monitor your article’s exposure?

Keyword Magic Tool
Keyword Research
Domain Analytics
Post Tracking
Keyword Gap

The On Page SEO Checker report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors

There is not enough information to determine
True
False

You’ve set up the Social Media Tracker (formerly Social Media tool) to monitor social media activity. You’ve posted on Instagram five times within the last month. Why does the tool show zero activity on Instagram?

Someone reported that your posts are inappropriate for Instagram
None of your Instagram followers liked these posts
None of your Instagram followers reposted these posts
All of your posts were made more than 7 days ago
Data in the report is not shown correctly

Which tool helps you stay informed of changes in your article’s position in Google’s organic search for a chosen keyword?

Post Tracking
Keyword Magic Tool
Organic Research
Organic Traffic Insights

Which SEMrush tools should you use to find the most resonant ideas for your content based on people’s search queries and questions about a specific topic? Choose two answers.

On Page SEO Checker
Keyword Gap
Topic Research
Position Tracking
Keyword Magic Tool
Organic Traffic Insights

What are the SEO Content Template Tool’s key recommendations based on?

Analysis of your top 100 rivals in Google
Analysis of SEMrush’s domain database
Analysis of all your rivals in Google
Proprietary algorithms
Analysis of your top 10 rivals in Google
Google recommendations

What does the TF-IDF metric from On Page SEO Checker (formerly SEO Ideas) show?

The approximate expected monthly traffic for a keyword
Which keywords are better perceived by people
How many times a keyword was used in a URL
How important a word is to a specific document
How a search engine sees a keyword
A keyword’s monthly search volume

With the help of which tool can you get SEO recommendations for your future articles based on analysis of your Google top 10 organic competitors?

Keyword Analytics Reports
Advertising Positions Report
Position Tracking Tool
SEO Content Template

Which SEMrush tool can be integrated with your Google Analytics account in order to provide you with user engagement metrics for your articles?

Brand Monitoring
SEO Content Template
Social Media Tracker
Content Audit
On Page SEO Checker
Position Tracking

Which metrics does the Social Media Tracker (formerly Social Media tool) NOT track for a Facebook account?

Number of posts
Page views
Number of followers
Posts shares
User reactions

The Post Tracking tool allows you to monitor the sources of your articles’ backlinks.

True
False

You are about to start writing an article and want to get ideas for a chosen topic. You type your keyword in the Topic Research tool’s search bar and select a desired subtopic within the generated report. Which of the following insights would the tool offer you for each subtopic? Choose three answers.

Backlinks
Readability
Questions
Related searches
Recommended text length
Headlines

When working with the Topic Research tool, you can enter your domain name. What is the purpose of this?

To highlight the subtopics you’ve already written about
To broaden your list of subtopics based on your domain’s content
To be able to sort subtopics by topic efficiency, so that subtopics that are most relevant to your content will be shown first
To exclude subtopics with branded keywords that are related to your domain
To highlight your recommended subtopics

Which two types of notifications can you set up in the Marketing Calendar?

In-app
Trello
Email
Google Calendar

What can be done with the help of the Marketing Calendar? Choose three answers.

Arranging and customizing marketing campaigns and activities
Scheduling posts on social media
Assigning tasks within marketing activities to other users
Sharing your calendars with other users
Analyzing you campaigns by user engagement metrics

Choose three answers. Which metrics AREN’T available in the Content Audit report?

Domain age
Words count
Bounce Rate
Amount of paid keywords
Facebook shares
Domain score
Backlinks


Which tasks can be accomplished with the help of the Social Media tool? Choose three answers.

Publishing posts directly from the tool
Monitoring the growth of your social media audience
Analyzing at what time competitors publish their content on Facebook
Determining which social media platforms contain more mentions of a brand’s domain
Finding out what authors write the most popular articles
Monitoring your audience’s reaction to content published on social media

Which tool should a marketing specialist use to assess the reputation of his web source?

Social Media Tool
Brand Monitoring
Organic Traffic Insights
Keyword Magic Tool
Organic Positions Report

Subdomains and Positions are just two of the six reports found in this tool.

Projects
My Reports
Advertising Research
Traffic Analytics
Organic Research
Keyword Analytics

Which tools allow you to monitor the sources of your domain’s backlinks? Choose four answers.

Backlinks
Backlink Audit
Brand Monitoring
On Page SEO Checker (formerly SEO Ideas)
Content Tool
Social Media Tool

You have written content for your new website. Which SEMrush tool should you use to monitor your site’s visibility in organic search?

Keyword Magic Tool
Keyword Gap (former Domain vs Domain)
Keyword Research
Position Tracking
Domain Analytics

With the help of Keyword Gap (former Domain vs Domain) you can learn what keywords your competitors’ domains are ranking for, so you can get keyword ideas for your domain.

False
True

You have defined what keywords you are going to rank for. Which SEMrush tools are the most suitable for creating your content? Choose two answers.

Organic Traffic Insights
My Reports
SEO Content Template
Position Tracking
Brand Monitoring
On Page SEO Checker (formerly SEO Ideas)

What are the SEO Content Template Tool’s key recommendations based on?

Analysis of SEMrush’s domain database
Proprietary algorithms
Google recommendations
Analysis of your top 10 rivals in Google
Analysis of your top 100 rivals in Google
Analysis of all your rivals in Google

Which tool can you use to learn what keywords your competitor is ranking for organically?

Advertising Positions Report
Organic Positions Report
Keyword Analytics Reports
Position Tracking Tool

Which tools are useful for finding semantically related words? Choose three answers.

Phrase Match
Organic Research
Keyword Gap (former Domain vs Domain)
Related Keywords
SEO Content Template
Content Tool
On Page SEO Checker (formerly SEO Ideas)

What can you do with the help of the Keyword Analyzer? Choose three answers.

Learn about SERP features and your main competitors for specific keywords
Export keywords to SEO Ideas and Position Tracking
Export keywords to the SEO Content Template tool
Define the actual difficulty of chosen keywords
Evaluate keywords’ click potential
Reveal your competitors for specific keywords, and the amount of traffic these keywords drive to their domains

Which tool helps you stay informed of changes in your URL’s rankings in organic search for a chosen keyword?

On Page SEO Checker (formerly SEO Ideas)
Site Audit
Organic Traffic Insights
Brand Monitoring
Organic Research
Keyword Magic Tool
Position Tracking
Content Tool

What tasks can be accomplished with the help of the Content Tool? Choose three answers.

Finding the top Facebook influencers who shared an article
Monitoring backlinks for the articles being tracked
Monitoring brand mentions as well as target keywords
Finding the top Twitter influencers who shared an article
Determining which authors of the tracked articles have higher social engagement
Getting recommendations on how to optimize an article for SEO

On Page SEO Checker (formerly SEO Ideas) helps users gather Semantic and Content ideas based on rivals which are ranking in SERP features only.

False
True

Look at the image below. How many ideas show, for instance, how to use keywords in different tags and avoid keyword stuffing?

27
50
187
22
11
77

Which SEMrush tools should you use to determine what search queries people make to find information about a specific topic, like new books? Choose two answers.

On Page SEO Checker (formerly SEO Ideas)
Keyword Magic Tool
Position Tracking
Organic Traffic Insights
Phrase Match Report
Keyword Gap (former Domain vs Domain)

Look at the image below. Which link should you choose if you want to track the entire domain for given keywords?

https://www.amazon.com
https://www.amazon.com/
www.amazon.com
amazon.com

The Content Tool shows articles published six hours before and six hours after the publication of the tracked article.

True
False

What can one do using the Keyword Magic Tool? Choose four answers.

Export keywords to Keyword Analyzer
Filter keywords by match type
See CPC distribution
Sort keywords by number of organic results
Find out how difficult it will be on average to get higher rankings for a set of keywords
Reveal the traffic percentage driven to a domain/URL by a specific keyword
Find question keywords

You want to compare the social engagement of your articles with another author’s articles. What is the best way to do this with the help of SEMrush?

Compare the articles using the Content Tool
Publish your articles on social media and track them in the Social Media tool
Perform Top Content analysis in the Social Media tool
Compare the articles’ backlinks in Domain Analytics
Search by campaign hashtag in the Brand Monitoring tool
Use the Mention Volume Trend in the Brand Monitoring tool

Keyword Gap (former Domain vs Domain) helps users compare up to five of a domain’s URLs by organic keywords.

False
True

Look at the image below. In case these advanced filters are applied, what position range will be shown in the report?

1-12 and 26-100
1-13 and 25-100
14-24
13-25

Which SEMrush tools can be paired with your Google Analytics account? Choose four answers.

On Page SEO Checker (formerly SEO Ideas)
Content Tool
My Reports
Keyword Magic Tool
Organic Traffic Insights
Brand Monitoring
Social Media Tool
SEO Content Template
Domain Analytics
Position Tracking
Keyword Analytics

With the help of the Export Manager, you can export keywords from different domains and SEMrush instruments into one table.

True
False

Which SEMrush tools allow content writers to add notes once an article is published or updated? Choose three answers.

Keyword Magic Tool
SEO Content Template
Social Media Tool
Brand Monitoring
My Reports
Keyword Analytics
Domain Analytics
On Page SEO Checker (formerly SEO Ideas)
Position Tracking
Content Tool

The On Page SEO Checker (formerly SEO Ideas) report, as shown in the image below, shows signs of keyword stuffing, based on comparison with your competitors

False
True
There is not enough information to determine

Look at the image below. According to the Keyword Magic Tool’s embedded feature, Keyword Analyzer, it will be easier to get higher position in Google if you write an article using the first set of keywords.

False
True
There is not enough information to determine

To see audience, engagement and activity for your social media accounts, you would create an On Page SEO Checker campaign.

True
False




SEMrush Certification for PPC Specialists Answers

SEMrush Certification for PPC Specialists Answers

This exam will assess your mastery of the SEMrush tools for PPC and advertising. Upon successful completion of this exam, you will receive an SEMrush for PPC specialists certificate. Your certificate will be valid for one year from the date it was issued.

The PPC Keyword Tool helps you search for keywords and move them to cross-campaign negatives.

False
True


Which reports allow you to see the SERP data for a specific date for a given search phrase for both organic and paid advertising?

Keyword Trend Report
Custom Keyword Analytics Report
Keyword Overview Report
Related Keywords Report

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?

Organic Traffic Insights
Advertising Research
Keyword Magic Tool
Position Tracking
PPC Keyword Tool

Which feature is NOT provided by the PPC Keyword Tool?

Removing duplicates
Merging keywords
All the features are provided
Cleaning keywords
Removing empty groups
Creating groups for each added keyword
Removing cross-group negatives
Adding campaigns
Moving to negatives

Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

True
False

Which feature is NOT provided by the PPC Keyword tool?

Organizing Google Adwords campaigns, ad groups and keywords
Adding negatives and cross-group negatives
Filtering keywords by CPC and volume
Finding the best CPC to bid for each keyword


Price is another name for CPC from the PLA positions report.

False
True

The Ads History report shows the number of paid keywords a domain has bid on in the last 30 days only.

False
True

Which report is the most convenient to use for seeing what keywords a competitor is bidding on?

Ads History
Advertising Position Changes
PLA Research
Display Advertising
PPC Keyword Tool
Ads Builder
Ads Copies
Advertising Positions Report

Using the Ads Copies Report, you CANNOT see which keywords trigger ads.

False
True


In the SEMrush Competitors PLA Research report, the ‘Competition Level’ metric is based on:

Competition level from Keyword Gap (former Domain vs Domain)
Similarity in rankings in SERPs
The number of PLA keywords for each domain and the domains’ number of common PLA keywords
SEMrush Rank
Domains’ monthly traffic
Number of keywords bringing users to the website
Proprietary algorithms

Which report can be useful for starting an advertising campaign?

Advertising Research
PLA Research
Display Advertising
All listed

PPC Keyword Tool can merge keywords to build new combinations using not more than 2 sets of words.

False
True

What step should you take after you have grouped new keywords and moved them from one group to another?

Specify keywords match type
Filter results by CPC
Remove cross-group negatives
There is nothing left to do. You can start exporting the results

What will be automatically set up when you start an Ads Builder campaign?

SEO Ideas
Position Tracking
PPC Keyword Tool
Brand Monitoring
An Adwords campaign
Advertising Research


Which tools help you get ideas for your own advertising campaigns after having studied the ads of your competitors? Choose four answers.

Lead Generation Tool
Organic Research
Advertising Research
Traffic Analytics
Position Tracking
PPC Keyword Tool
Display Advertising
Keyword Magic Tool
PLA Research
Ads Builder

Ads Builder DOESN’T allow you to edit several ads simultaneously.

False
True

You want to do advertising research, but haven’t managed to get any ads, as seen in the image below. What three options can help you fix this?

The data on the competitor's advertisements is still not gathered, you should try performing your research later
Do ads research using another database
Instead of searching by domain, try to type a keyword
Do ads research for another competitor
Actually, the Ads Builder is not designed to offer advertising ideas
The problem of finding ads occurred, you should try performing your research later


Which keyword match type is NOT supported by the PPC Keyword Tool?

Exact
Broad
Modified broad
Phrase
All of them are supported


Cross-matching is the process of determining the cross-group and cross-campaign negative keywords.

False
True

What keywords CANNOT be compared with the help of the Keyword Gap (former Domain vs Domain)?

Domain’s desktop and mobile data
Domains’ common keywords
Domains’ unique keywords
Domain’s organic and paid keywords

According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

False
True


Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

Keyword Gap (former Domain vs Domain)
Position Tracking
Keyword Difficulty
Phrase Match Report
Keyword Magic Tool

Weekly updates on changes in a site’s positions in paid search can be obtained via email with the help of this tool.

Ads Builder
PPC Keyword Tool
Position Tracking
Keyword Gap (former Domain vs Domain)
Display Advertising
Advertising research
Keyword Ads History

Among SEMrush reports, there are NO report templates that a PPC specialist can use and customize.

False
True

You can export domains’ paid keywords from different SEMrush tools to a single table with the help of the Export Manager.

False
True

Which tool allows you to export keywords directly to the PPC Keyword Tool?

Keyword Difficulty
Export Manager
Keyword Analyzer
Position Tracking
This cannot be done

Domain Analytics



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