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Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?
Focus on conversions
Focus on clicks
Focus on engagement
Focus on impressions
Explanation:
Focus on clicks. Use CPC bidding to drive clicks to your site. Determine a competitive bid for each keyword by using a tool like the Keyword Planner.
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- Course: AdWords Display Certification
- Topic: Determine a good bidding strategy