What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

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What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

Drive action

Build awareness

Influence consideration

Drive loyalty

Explanation:
There are three types of marketing objectives:

• Build awareness
• Influence consideration
• Drive action

When to use “Influence Consideration” Marketing objective:

• Selling a product that requires that you educate your customer
• Selling a product you want to differentiate from what similar advertisers offer
• Encouraging customers to explore what you offer

Types of featured in this objective: Features that help researching customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/adwords/answer/6175956