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If you'd like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?
You don't need to select marketing objective in this case
Build awareness
Drive action
Influence consideration
Explanation:
There are three types of marketing objectives:
- Build awareness
- Influence consideration
- Drive action
- Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
- Selling an established product or service
- Closing a sale or conversion with customers who are ready to act
Read more here: https://support.google.com/adwords/answer/6175956