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How are entry prices for premium placement and guaranteed placement calculated?
The CTR of the ads shown to the right of the search results and in premium placement (for the past month of the campaign) is taken into account.
The CTR of the query when shown to the right of the search results and in premium placement (for the past 28 days of the campaign) is taken into account.
The product of CTR and the quality coefficient is taken into account separately for the entry prices for guaranteed placement and those for premium placement (for the past 28 days of the campaign).
