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Platforms - 2018 Smart Assessment Answers - Academy of Ads
Stay up to speed on the latest platforms products and trends from Google. Learn about Google's offerings in the ad-tech space and how our integrated technology can help you achieve your marketing goals.
What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
How does programmatic benefit advertisers?
DoubleClick Search allows advertisers to control their organic listings.
What’s Google’s creative HTML authoring tool called?
Which platform should publishers use to define the areas of their website that they can sell as ad space?
DoubleClick Search allows advertisers to import data from non-Google search engines.
Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
Demographic
Similar Audiences
Affinity
In-Market
By default, DoubleClick Search will favor Google inventory.
What reason would a customer want to use GDN over DBM?
Customization
New-to-display features
Advanced controls
Access to exclusive inventory via deals
DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
True
False
A trading desk is the same as a demand side platform.
True
False
What should an advertiser use to track digital campaigns across channels?
Demand side platform
Data management platform
Publisher ad server
Advertiser ad server
Search management platforms only access search engines and don’t offer social or display functionality.
True
False
What platform allows advertisers to gather valuable insights into how users interact with their site or application?
Google Analytics 360 is the free, entry-level analytics platforms.
How would DoubleClick Bid Manager best be classified?
What is Google's DSP?
Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
True
False
Identify the interface where publishers log-in to control their campaigns and report on performance.
Ad server
Supply-side platforms (SSP)
Demand side platform (DSP)
Search engine
What is Google's creative platform for building dynamic creative?
Appnexus is an example of a stack player.
Google has an affiliate marketing platform.
True
False
Select the platform that allows advertisers to combine data feeds for reporting and visualization.
Google Analytics 360
DoubleClick Campaign Manager
Google Data Studio
Google Tag Manager
What does "DSP" stands for?
What's the term for when publisher ad servers are used to upload the creative from advertisers?
DoubleClick's sell-side solutions benefit from being integrated with the buy-side solutions.
Google Web Designer allows clients to author custom, interactive HTML5 creative.
Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
Criteo is an example of a point player.
False
True
Attribution 360 can help advertisers see the impact of their TV campaigns.
True
False
What is the DoubleCIick advertiser ad server called?
Advertisers can import their campaign data from DCM into GA360.
An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
Which of the following does DoubleClick Studio help advertisers do?
Create a dynamic feed to control different creative variations being shown to different audiences
Build custom HTML5 creative assets
Set up programmatic campaigns to target specific audiences
Traffic the campaigns and send to publishers
Which platform type can an advertiser use to track time spent on their site?
Data Management
Analytics Tool
Audience Management
Tag Management
DBM is the only demand side platform with access to YouTube's TrueView format
True
False
Some clients use both the AdWords and DS interface.
False
True
Which one of these companies offers a competitor to DoubleClick Search?
What's another term for the publisher side of media transactions?
Down-side
Up-side
Buy-side
Sell-side
A publisher ad server allows publishers to conduct which of following activities?
Search Engine Management
Keyword Management
Social Media Management
Inventory Management
What’s the name of Google’s search management platform?
Dart Search
Duck Duck Go
Marin Software
DoubleClick Search
A publisher’s most valuable asset is the audience it has access to.
True
False
First-party data is defined as data owned by the advertiser and collected from online and offline sources.
In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
True
False
DoubleClick Bid Manager is restricted to buying Google Media.
True
False
Which type of ad format matches the look and feel of a publisher's site/app?
What is Google's enterprise solution for tracking website engagement?
DoubleClick Campaign Manager
Google Analytics 360
Google Tag Manager 360
Google Surveys 360
What's the best definition for programmatic?
Display advertising
Platform to connect multiple inventory sources
Artificial intelligence
Automated media buying
What is Google's solution for deploying pixels across a website?
Which of the following is the online marketplace for the buying and selling of programmatic ads?
Ad exchange
Campaign manager
Demand side platform
Ad server
Identify ALL of the platforms that offer attribution analysis.
DoubleClick Campaign Manager
Google Analytics 360
Attribution 360
All answers are correct
Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
Which conversion types can DoubleClick Search pull in?
AdWords conversion pixel
DoubleClick floodlight
All answers are correct
Google Analytics
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
DoubleClick Search is designed to have a similar look and feel to AdWords.
AppNexus is a competitor to DoubleClick Bid Manager.
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
AdX inventory is exclusive to GDN and DBM.
Which platform should publishers use to sell their inventory in an online marketplace?
DoubleClick for Networks
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick Ad Exchange
Select the best Google tool for website A/B testing.
DoubleClick Campaign Manager
Google Attribution 360
Google Optimize 360
Google Tag Manager 360
What is Google's advertiser ad server called?
Point players allow advertisers to pass assets seamlessly between platforms.
Stay up to speed on the latest platforms products and trends from Google. Learn about Google's offerings in the ad-tech space and how our integrated technology can help you achieve your marketing goals.
What is a type of data aggregated from a variety of suppliers and then curated into targetable segments?
- First-party data
- Third-party data
- Proprietary data
- Google data
DoubleClick Search allows advertisers to buy media on Facebook and Twitter.
- False
- True
This type of Google audience is composed of users who are actively intending to buy certain products or services in the near future or have a high propensity to buy if they find the right product or offer.
- Affinity Audiences
- Demographic Audiences
- Similar Audiences
- In-Market Audiences
How does programmatic benefit advertisers?
- Media is always cheaper through programmatic than through direct channels.
- Media is always fraud-free.
- All answers are correct
- Media is more targeted, allowing advertisers to select only the impressions they want.
DoubleClick Search allows advertisers to control their organic listings.
- False
- True
What’s Google’s creative HTML authoring tool called?
- DoubleClick Studio
- DoubleClick Web Designer
- Google Web Designer
- Google Studio
Which platform should publishers use to define the areas of their website that they can sell as ad space?
- DoubleClick Ad Exchange
- DoubleClick for Publishers
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
DoubleClick Search allows advertisers to import data from non-Google search engines.
- True
- False
Which Google audience captures users who have demonstrated a qualified and recent interest in a given topic?
Demographic
Similar Audiences
Affinity
In-Market
By default, DoubleClick Search will favor Google inventory.
- False
- True
What reason would a customer want to use GDN over DBM?
Customization
New-to-display features
Advanced controls
Access to exclusive inventory via deals
DoubleClick Campaign Manager allows advertisers to build rich, interactive ads.
True
False
A trading desk is the same as a demand side platform.
True
False
What should an advertiser use to track digital campaigns across channels?
Demand side platform
Data management platform
Publisher ad server
Advertiser ad server
Search management platforms only access search engines and don’t offer social or display functionality.
True
False
What platform allows advertisers to gather valuable insights into how users interact with their site or application?
- DoubleClick Campaign Manager
- Google Analytics
- DoubleClick Studio
- DoubleClick Search
Google Analytics 360 is the free, entry-level analytics platforms.
- False
- True
How would DoubleClick Bid Manager best be classified?
- Data management platform
- Demand side platform
- Search engine management
- None of the answers are correct
What is Google's DSP?
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
- DoubleClick DSP
- DoubleClick Ad Exchange
Identify the type of ad format that is typically full screen and covers the whole real estate, typically in mobile app.
- In-stream video
- Interstitials
- Expanding ads
- Native video
Personally identifiable information (PII data) such as name, email, phone number and mailing address are examples of third-party data.
True
False
Identify the interface where publishers log-in to control their campaigns and report on performance.
Ad server
Supply-side platforms (SSP)
Demand side platform (DSP)
Search engine
What is Google's creative platform for building dynamic creative?
- Google Web Designer
- Google Studio
- DoubleClick Campaign Manager
- DoubleClick Studio
Appnexus is an example of a stack player.
- False
- True
Google has an affiliate marketing platform.
True
False
Select the platform that allows advertisers to combine data feeds for reporting and visualization.
Google Analytics 360
DoubleClick Campaign Manager
Google Data Studio
Google Tag Manager
What does "DSP" stands for?
- Demand sell platform
- DoubleClick search platform
- Demand side platform
- DoubleClick sellside platform
What's the term for when publisher ad servers are used to upload the creative from advertisers?
- Ad rallying
- Ad slotting
- Ad trafficking
- Ad segmenting
DoubleClick's sell-side solutions benefit from being integrated with the buy-side solutions.
- False
- True
Google Web Designer allows clients to author custom, interactive HTML5 creative.
- False
- True
Using both DFP and AdX allows publishers to use advanced features such as dynamic allocation.
- True
- False
Criteo is an example of a point player.
False
True
Attribution 360 can help advertisers see the impact of their TV campaigns.
True
False
What is the DoubleCIick advertiser ad server called?
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
- Google Tag Manager
- Google Analytics 360
Advertisers can import their campaign data from DCM into GA360.
- True
- False
An advertiser is using Google Analytics 360 can use first-party, Google Audiences, and DoubleClick audience data.
- False
- True
Which of the following does DoubleClick Studio help advertisers do?
Create a dynamic feed to control different creative variations being shown to different audiences
Build custom HTML5 creative assets
Set up programmatic campaigns to target specific audiences
Traffic the campaigns and send to publishers
Which platform type can an advertiser use to track time spent on their site?
Data Management
Analytics Tool
Audience Management
Tag Management
DBM is the only demand side platform with access to YouTube's TrueView format
True
False
Some clients use both the AdWords and DS interface.
False
True
Which one of these companies offers a competitor to DoubleClick Search?
- AppNexus
- Microsoft
- Adobe
What's another term for the publisher side of media transactions?
Down-side
Up-side
Buy-side
Sell-side
A publisher ad server allows publishers to conduct which of following activities?
Search Engine Management
Keyword Management
Social Media Management
Inventory Management
What’s the name of Google’s search management platform?
Dart Search
Duck Duck Go
Marin Software
DoubleClick Search
A publisher’s most valuable asset is the audience it has access to.
True
False
First-party data is defined as data owned by the advertiser and collected from online and offline sources.
- True
- False
In a programmatic auction, the winning bidder is the one with the highest score when the quality score and bid are combined.
True
False
DoubleClick Bid Manager is restricted to buying Google Media.
True
False
Which type of ad format matches the look and feel of a publisher's site/app?
- Native ads
- In-stream video
- Interstitials
- Expanding ads
What is Google's enterprise solution for tracking website engagement?
DoubleClick Campaign Manager
Google Analytics 360
Google Tag Manager 360
Google Surveys 360
What's the best definition for programmatic?
Display advertising
Platform to connect multiple inventory sources
Artificial intelligence
Automated media buying
What is Google's solution for deploying pixels across a website?
- Google Tag Manager 360
- Google TagMan 360
- DoubleClick Campaign Manager
- DoubleClick Tag Manager 360
Which of the following is the online marketplace for the buying and selling of programmatic ads?
Ad exchange
Campaign manager
Demand side platform
Ad server
Identify ALL of the platforms that offer attribution analysis.
DoubleClick Campaign Manager
Google Analytics 360
Attribution 360
All answers are correct
Using Google Analytics 360, an advertiser can turn measurement into action by creating audience lists for future targeting.
- False
- True
Which conversion types can DoubleClick Search pull in?
AdWords conversion pixel
DoubleClick floodlight
All answers are correct
Google Analytics
DoubleClick Search allows advertisers to import conversions from multiple sources such as DoubleClick and Google Analytics.
- False
- True
DoubleClick Search is designed to have a similar look and feel to AdWords.
- False
- True
AppNexus is a competitor to DoubleClick Bid Manager.
- True
- False
Which tool allows marketers to aggregate, action, and analyze their data to inform their audience targeting strategy?
- Google Web Designer (GWD)
- Supply Side Platform (SSP)
- DoubleClick Studio
- Data Management Platform (DMP)
AdX inventory is exclusive to GDN and DBM.
- True
- False
Which platform should publishers use to sell their inventory in an online marketplace?
DoubleClick for Networks
DoubleClick Bid Manager
DoubleClick Campaign Manager
DoubleClick Ad Exchange
Select the best Google tool for website A/B testing.
DoubleClick Campaign Manager
Google Attribution 360
Google Optimize 360
Google Tag Manager 360
What is Google's advertiser ad server called?
- DoubleClick for Publishers
- DoubleClick Studio
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
Point players allow advertisers to pass assets seamlessly between platforms.
- True
- False
