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DoubleClick Campaign Manager Individual Certification Exam Answers 2018

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DoubleClick Campaign Manager Individual Certification Exam Answers 2018










DoubleClick Campaign Manager Individual Certification Exam Answers covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.



What cost model only calculates cost for impressions that have been viewed on the publisher site?

vCPM
CPM
CPA
CPC

Counters and "Total interactions" metrics are available for which type of creatives?

Mobile in-app interstials
Programmatic creatives
Creatives built in Studio
HTML5 creatives coded in GWD

Cross-environment conversion methodology takes into account which data sources?

Cookies, SDKs, audience data
Data pools, cookies, audience IDs
Device types, OS, cookies
Resettable device IDs, cookies, anonymized Google sign-ins

At what level can landing pages be managed across campaigns?

Placement
Advertiser
Creative
Ad

What report in Report Builder shows the number of unique users who have interacted with ads?

Standard
Cross-Dimension Reach
GRP
Path to Conversion

What insights can be extracted from the data in the Verification tab?

Charts showing all of the errors related to visual performance
Any issues that remain undetectable and unmeasurable in DoubleClick
All errors for the ad tag related to implementation issues
Issues related to viewability, content, and ad blocking

When would a VPAID asset be used?

When a video ad contains interactive features
For videos served on mobile devices
As a backup for a VAST asset
When VAST is not supported

What ad setting limits the number of times an ad can be shown for a particular user?

Priority
Frequency cap
Impression ratio
Hard cut-off

Which three workflows can be used to make bulk edits? (select three)

(Select All Correct Responses)
Campaign spreadsheet upload
The Edit Multiple button
The DCM Trafficking API
The DCM filtered view

Where are DoubleClick Campaign Manager and Bid Manager linked?

Floodlight configuration
Admin subaccounts
Advertiser properties
Campaign properties

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

The app developer needs to pass device ID into the dc_rdid parameter
In-app conversions are not currently supported
The tag needs to be assigned an app ID
The tag needs to be set as INS tag with mobile capacity

What are two video verification metrics? (select two)

(Select All Correct Responses)
Audio muted at start
Eligible impressions for audio
Audio muted at finish
Video Prominence Score

Which report tracks Floodlight attribution in DDM Reporting?

Floodlight impressions
Path to Conversion
Insights
Cross-dimension Reach

What two methods measure impressions served in a mobile app? (select two)

(Select All Correct Responses)
Click tracker ad
1x1 impression tracker
Mobile tracking ad
Serving mobile creative directly through DCM

What action should be taken to control which columns appear in the trafficking interface?

Create a filter
Create a new user role
Create a custom view
Create a new user profile

Inventory purchased in a media plan is entered as what?

Campaigns
Floodlight tags
Landing pages
Placements

What timezone is used in data transfer (DT) timestamps for impression and click files?

The advertiser's timezone
Eastern Time (ET)
The user's timezone
Coordinated Universal Time (UTC)

What is the limit to retrieve log data from a Data Transfer (DT) Google Bucket?

1 year
Unlimited
30 days
60 days

What account structure should be used to share Floodlight tags and audience lists, while maintaining an advertiser's individual line of business?

Shared billing profiles
A "parent/child" relationship
Dynamic tags
An account/advertiser relationship

If a publisher serves a placement tag after the campaign end date, what ad will serve?

The default ad
A generic ad
Nothing will serve
The backup image

To link a Bid Manager advertiser, what steps must be taken in DoubleClick Campaign Manager?

From Campaign Manager, go to the DoubleClick apps icon and select Bid Manager
Add the Bid Manager partner ID to the Floodlight configuration as an association
Create a new association in the advertiser's properties and add the Trafficking code
Contact support using live chat

In which two tags can macros be added? (select two)

(Select All Correct Responses)
Click tracker
Dynamic targeting key
Image
Floodlight

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Target remarketing lists for all image creatives
Allocate more budget to building better video creatives
Assign the ad's frequency cap to one impression per day
Create a sequential rotation with the Rich Media creative set first

Which feature can be used to combine individual impression and click data for a custom reach analysis?

Data Transfer
Attribution conversion segments
Line item filtering in Studio
GRP Insights

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

(Select All Correct Responses)
Rows and columns are flipped
Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted
Each conversion gets its own row with interactions in separate columns
Each interaction gets its own row with interactions spread across rows

When is an impression counted in Reporting?

After a user’s device indicates that the creative download has begun
As soon as a creative is requested from the publisher
After the browser begins loading the webpage
After the creative is served and viewed on the site

What targeting rules are needed to display the correct ad to users who have viewed (but not purchased) a product?

Positively target all product viewers AND negatively target all product purchasers
Positively target all product viewers AND collect purchase IDs using u-variables
Negatively target all product purchasers AND collect purchase IDs using u-variables
Positively target all product purchasers AND negatively target all product viewers

When the primary HTML5 assets get delayed, what will serve in a user's browser as it's loading?

.swf file
Polite load image
Backup image
Default ad

Which report shows how long it takes for a customer to convert after interacting with an ad?

First Interaction
Time Lag
Path to Conversion
Path Length

Audience lists created in DoubleClick Campaign Manager can be automatically shared with which linked applications? (select two)

(Select All Correct Responses)
AdWords
DoubleClick Studio
DoubleClick Bid Manager
DoubleClick Search

What must occur for a team member to get access to data transfer files in Google Cloud Storage?

Associate the team member with a User Profile designated for Google Cloud access
Set up an automated email for the team member to receive daily reports
Add the team member's email to the Google Group associated with the Cloud Storage bucket
Run the script: gs://[bucket_name]/[username]

What object in DoubleClick Campaign Manager is equivalent to a creative in Bid Manager?

A placement
A campaign
An ad
A creative

When a "plan" is executed in DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

A list of placements you intend to purchase and the publishers you're buying inventory from
TrueView placements for running on YouTube properties
A list of creative specs for implementing the deals in Bid Manager
A dynamic feed that can be quickly implemented into DoubleClick Studio

The "DCM/DFA Reporting API" can directly accomplish which two tasks? (select two)

(Select All Correct Responses)
Download data transfer log files
Customize verification alerts
Upload / edit conversions
Customize DDM / DCM reporting

What is the more cost-effective way to restrict ad-serving to a specific geographic region?

Frequency caps managed the publisher or DSP
Language targeting managed by the ad server
Geo-targeting managed by a publisher or DSP
Geo-targeting managed by the ad server

What ad setting ensures a qualified user will always be served a geo-targeted ad over a national ad when both are assigned to the same placement?

Dynamic targeting keys
Keyword targeting
Frequency cap
Priority

Which condition must be met in order to designate an advertiser as a "child"?

There aren't any Floodlight activities associated with the "parent" advertiser
The advertiser is part of a subaccount
There aren't any campaigns associated with the "parent" advertiser
The advertiser doesn't have any "child" advertisers associated with it

What does an "execution channel" represent in the DoubleClick Planning process?

An area to enter the user's objectives, budget, and start and end dates
The act of sending an RFP to begin the negotiation process with the publisher
A "channel" created between an advertiser and publisher as soon as the RFP is sent
The "link" from the inventory in a media plan to one or more DCM campaigns where placements can be executed

Which HTML elements of a Floodlight tag's iFrame code identify the unique activity?

1x1 and "ord"
src and 1x1
type and "cat"
u1 and "fls"

When using a placement media cost cap, what will happen once the cap is reached?

Ad-serving fees won't be charged
DCM will stop calculating and reporting on Media Cost for the placement
The placement will be paused until the caps are removed
Reports will not reflect the impressions and click metrics

Which value is used to calculate conversions if the lookback window differs between levels?

Campaign level
Account level
Site level
Placement level

When assets are added to an existing creative, where will these updates automatically appear?

In the creative preview, but not in currently assigned ads
In future ad creative assignments, but not within existing ads
Updates appear as a new creative
Within the ads where the creatives are assigned

In DDM Reporting's Insights tab, which two cards show a snapshot of performance? (select two)

(Select All Correct Responses)
Device Usage
Paid Search Ad
Creative Type
Video Player Size

Which two tabs in DDM Reporting provide access to viewability data? (select two)

(Select All Correct Responses)
Attribution
Summary
Report Builder
Verification

What are two benefits of using the INS tag? (select two)

(Select All Correct Responses)
Reduces load latency
Serves ads on browsers that don't support Javascript
Eliminates the need for publishers to add cache-busters
More robust Verification data

What section within a Floodlight activity's settings allows users to add publisher tracking tags?

Google Tag Manager
Dynamic tags
Custom Floodlight variables
Advanced properties

At what level can landing pages be set, so they are the same across multiple ads?

Account
Placement
Creative
Ad

The Insights tab in Reporting shows the view performance against which three goals? (select three)

(Select All Correct Responses)
Viewable CPM
Click rate
Conversions per impression
Cost per activity (CPA)

Which Reporting tab can generate spreadsheet reports, but not charts?

Verification
Report Builder
Insights
Attribution

In order to set ad status to "active," which two objects must be assigned to that ad? (select two)

(Select All Correct Responses)
The creative
A frequency cap
A placement
A priority

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Custom Floodlight variable that captures the product or service ID
Sales Floodlight tags that capture revenue
Dynamic Floodlight tag that sources product or service IDs
Custom 1x1 pixel that fires when the product or service page loads

Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

User roles
Content categories
User profiles
Placement strategies

What counting method tracks the number of sales made or number of items purchased, and shows up as the "type" in a Floodlight tag?

Sales activities
Custom Floodlight variables
Counter activities
Standard counting

What are the required settings to give a user access to reporting for a specific advertiser?

Create a user profile with a reports-only user role, and filter for that advertiser
Create a user role, and assign the advertiser as the sub-account.
Schedule a report to be sent to the user, automatically granting them access to that data
Ask the advertiser to send an email to support, granting access to their reporting data

When a conversion is counted on the first visit for each user within a given day, what counting methodology should be applied to that Floodlight tag?

Unique
Per session
Standard
Transactions

What two methods count impressions on site-served creatives? (select two)

(Select All Correct Responses)
Tracking Ads
Click tracker ad
1x1 impression tracker
Mobile tracking ad

When trafficking a campaign, what action triggers the automatic creation of a default ad for display placements?

Adding an image creative at the campaign level
Adding an HTML5 creative at the campaign level
Adding a rich media creative at the campaign level
Adding an image creative at the advertiser level

When a DCM account is restructured, which associations can be removed?

The Floodlight activities from their advertiser
Child advertisers from the "parent"
Studio from the "parent" advertiser
Campaigns from their advertser

To capture product data alongside a conversion, what must a Floodlight tag include?

ord= value
1x1 tracking pixel
Custom Floodlight variable
Dynamic pixels

What does the roadblock setting control?

Serves all placement tags at the same time
Media costs calculated for tags served as a set of placements
Stops media costs from being calculated once the cap is hit
Serves placement tags in all ad inventory on a page

Where in DoubleClick Campaign Manager can the Site ID(s) required to push placements to Bid Manager be found?

In Campaigns, next to the placement name
In the advertiser's properties, under Associations
In the Floodlight configuration
In Site Directory under Properties

If an "Agency Trafficker" sees only 1 of their account's 10 active campaigns, what feature would an administrator adjust to provide access to all campaigns?

User profile filters
Google account permission
User roles
Subaccount access

Paid search dimensions in Report Builder are compatible with which metric?

Downloaded impressions
Paid Search Revenue
Active View
Cost Per Click

What functionality is available to manage conversion data using the API? (select two)

Run
Delete
Update
Insert

What happens when a user meets the frequency cap for an ad?

Ads serve at a lower CPM
Ads stop serving to that user
Another ad or a default ad is served
The placement stops serving to that user

Which attribution model uses Floodlight data from both attributed and non-attributed conversions?

First Interaction model
Linear model
Time Decay model
Data-driven model

What is required to track mobile app conversions using Floodlight tags?

A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
A dynamic publisher pixel implemented in the Floodlight tag
A Floodlight tag with the activities set to collect in-app variables, available in DT files

What are three benefits of using Internal Redirect tags? (select three)

Richer domain information in DoubleClick Verification
Reduce latency on ad-serving
Saves time from having to negotiate deals with the publisher
Standardize a counting method with DoubleClick publishers

Which two features may be used to log additional information about a click? (select two)

Event tags
Image source tags
Dynamic targeting keys
Landing page URL suffix

What data is provided in Video Verification?

Video player size and its viewability
Resolution and bit rate details
Asset and transcoding validation
Information about ads that served on the same page

When creatives are published from Studio, what creative type is set in DoubleClick Campaign Manager?

Image
HTML5 banner or In-stream video
Rich Media
Custom Display Interstitial