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How Many Targeting Strategies Does Facebook Provide?
A. 5
B. 3
C. 7
D. 4
E. 6
correct answer:
B. 3
Explanation:
Facebook provides three distinct targeting strategies for marketers.
Core Audiences: Target ads using Facebook data.
Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.
Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.
Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.
Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.
Source: https://www.facebookblueprint.com
