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2 - Your first steps in online success - Google Digital Garage Exam Answers 2018
Which tool helps you measure the success of your website?
- A Keyword Planner
- B Ad Gallery
- C Ad Preview Tool
- D Analytics
Question 2
Which of the following statements is true when it comes to taking a business online?
- A Stick to what you are doing and don't make changes
- B The same content works across online and offline platforms
- C Use analytics to make informed decisions
- D Use analytics to track your customers across the internet
Question 3
Which term best describes the business activity that occurs when website visitors buy products or services from you online?
- A E-commerce
- B Display advertising
- C Search engine marketing
- D Pay per click
Question 4
Which of the following statements is true when marketing your business online?
- A You need a website to show up in search results
- B You'll reach a similar client base to the one you have in the real world
- C You'll be seen by the same volume of customers whether you use search advertising or not
- D Social media is a great way to engage your audience
