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DoubleClick Search Individual Certification Exam answers 2018

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DoubleClick Search Individual Certification Exam answers 2018


50 questions

Time limit: 75 minutes


DoubleClick Search Individual Certification Exam Answers



Which three engines are supported by the DoubleClick Search API? (select three)

(Select All Correct Responses)
Ask.com
Adwords
Gemini
Bing

What is a key differentiator in functionality between labels and business data?

Ability to report at the campaign level
Ability to pause biddable items
Ability to segment metrics
Ability to pivot metrics within DoubleClick Search

How do you know if an inventory management template has created any entities?

Filter by the template's ID using the "Inventory template ID" option
Check the template's progress bar
Filter for errors in the reporting dashboard

What feature may be used to upload offline conversion data attributed to a DoubleClick keyword ID? (select two)

(Select All Correct Responses)
DoubleClick Search API
AdWords API
DCM API
Bulksheets

Which two types of goals can be targeted in Bid Strategies? (select two)

(Select All Correct Responses)
Impression Share
Revenue
Profit Margin
Conversion

What conversion data can be uploaded using bulksheets?

AdWords conversion data
Google Analytics Goal data
Custom Floodlight variable data
Offline conversion data

How often is engine data refreshed in DoubleClick Search?

AdWords, Bing Ads, and Baidu are usually fresh in 4 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 8 hours
Engine data is available immediately in DoubleClick Search and fresh every 30 minutes
Engine data for is updated every hour for all engine types
AdWords, Bing Ads, and Baidu are usually fresh in 2 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours

When a customer doesn't use DoubleClick Campaign Manager as their ad server, what should their DoubleClick Search advertiser be linked to?

A placement in DoubleClick Campaign Manager
A publisher in DoubleClick Campaign Manager
A campaign in DoubleClick Campaign Manager
An advertiser in DoubleClick Campaign Manager

Which two types of uploads can be made through an sFTP endpoint? (select two)

(Select All Correct Responses)
Conversions
Bulksheets
Inventory management feeds
Google Search history

What three modifiers can be automated by a bid strategy? (select three)

(Select All Correct Responses)
Mobile bid adjustments
Search impression share bid adjustments
Location target bid adjustments
Remarketing target bid adjustments

What is the best option for passing a conversion attribute such as shipping cost?

Set up Custom Floodlight Variable using bulksheets
Set up Custom Floodlight Variable using the relevant engine frontend
Set up an additional Floodlight tag and pass the shipping cost through the revenue field
Set up Custom Floodlight Variable as a metric

Bulksheets can be used to complete which two tasks? (select two)

(Select All Correct Responses)
Upload custom floodlight variable data
Generate formula columns in bulk
Upload offline conversions
Create labels

What is the best way to measure overall bid strategy performance?

Evaluate performance at the bid strategy level
Evaluate performance for individual keywords
Evaluate performance for individual campaigns
Evaluate performance for individual ads

What two methods can be used to send an Executive report to a user with no access to DoubleClick Search?

(select two)
(Select All Correct Responses)
Link to a shared version of the generated report
Deliver daily file to shared sFTP
Send a downloaded PDF/Excel file
Not possible to send report to user without DoubleClick Search access

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

(Select All Correct Responses)
Position
Profit
Max CPA
Impression share

What type of bid strategy is supported by the forecasting tool?

All DoubleClick and AdWords bid strategies
Max clicks
Position
Conversions or Revenue

Data Exclusion events exclude data for a minimum of how many hours?

4 hours
2 hours
8 hours
24 hours

When an advertiser is linked to DoubleClick Campaign Manager and has a different currency set, which product sets the currency in DoubleClick Search?

DoubleClick Bid Manager
DoubleClick Search
Each product uses separate currencies
DoubleClick Campaign Manager

At which three levels can rules be set up? (select three)

(Select All Correct Responses)
Keywords
Engines
Campaigns
Agency

What setting should be applied to a Floodlight tag if a user is bidding to offline conversion data?

Dynamic tag
Image tag only
Primary source is offline
Primary source is retail

Which two segments CANNOT be applied to reporting data? (select two)

(Select All Correct Responses)
Device type
Business data
Attribution model
User ID

Which two attributes may be used to upload paid search offline conversions via the DoubleClick Campaign Manager API? (select two)

(Select All Correct Responses)
Keyword
Match Type
GCLID
The Encrypted User ID

At which two levels can URL Templates be set up? (select two)

(Select All Correct Responses)
Campaigns
Engine
Agency
Advertiser

What two types of campaigns do bid strategy opportunities analyze? (select two)

(Select All Correct Responses)
AdWords App install campaigns
AdWords manual campaigns
Gemini Manual Campaigns
Bing Ads manual campaigns

What feature is used to track Google Display Network, Gmail promoted campaigns, or any other unsupported ad type that can specify its own landing page?

Rules
Business data
Placeholder keyword
Landing page test

What happens when an engine is paused?

All campaigns are paused
Some campaigns are paused
Syncs are paused from the engine
Some adgroups and keywords are paused

When a reporting view is saved, who has access to the view?

Anyone using DoubleClick Search
Some users within an advertiser
All users within that advertiser
No users within an advertiser

To run a successful ad copy test, which three requirements must be met by the ads and ad group? (select three)

(Select All Correct Responses)
All keywords and engines must be paused
Ads must only include one ad copy test at a time
Each ad must contain only one landing page URL
Minimum number of required impressions for each ad group

What feature may be used to edit custom Floodlight variable data?

DoubleClick Search API
Text Editor
Bulksheets
AdWords API

What can you see in the Last sync details tab? (select two)

(Select All Correct Responses)
A list of campaigns modified
The number of errors during the sync
When the sync occurred

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

1 week
2 weeks
1 day
3-4 weeks

What permissions are needed to create an advertiser?

Advertiser read-only
Advertiser edit
Read-only
Agency Manager

When can a user set up a scheduled automated engine sync?

After setting up an advertiser in DoubleClick Search, but prior to setting up engine accounts
Before setting up an engine account in DoubleClick Search
Before setting up an advertiser in DoubleClick Search
After the user adds and syncs an engine account for the first time

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

24 hrs
1 hour
12 hours
6 hours

What changes can a user set up using scheudled edits? (select three)

(Select All Correct Responses)
Raise bids on keywords every Monday at 7am
Create a new bid strategy
Activate ads or keywords at a specific time
Lower bids on keywords during weekends

When a DoubleClick Search advertiser is linked to DoubleClick Campaign Manager, which product sets the timezone?

DoubleClick Bid Manager
Each product uses separate time zones
DoubleClick Search
DoubleClick Campaign Manager

What is the default attribution model for DoubleClick Floodlight?

Last Impression
First Click
First interaction
Last Click

To target multiple ERS, ROAS, or CPA, what goal should be selected?

Advanced Targeting
Clicks
Position
Conversion

What two Floodlight activity group types can be set up? (select two)

(Select All Correct Responses)
Metric
Counter
Sales
Dimension

What feature provides audience lists to DoubleClick Bid Manager or AdWords based on search clicks recorded by DoubleClick Search?

Remarketing lists
AdWords API
Attribution
DoubleClick Search API

Custom columns can be set up for which two conversion sources? (select two)

(Select All Correct Responses)
AdWords Conversion Trackers
DoubleClick Floodlight
Gemini Conversion Trackers
Bing Conversion Trackers

What are budget pacing reports used for?

Ensure that advertisers can track spending against a performance goal
Ensure that advertisers can track daily bid changes at keyword level
Automatically allocate spend between engines
Automatically allocate spend between advertisers

Which three URLs are involved in a landing page test? (select three)

(Select All Correct Responses)
Original
Control
Rule
Experiment

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Engine's currency
Advertiser's currency
Billing currency
Ad group's currency

Reports can be scheduled for which three time frames? (select three)

(Select All Correct Responses)
Weekly
Monthly
Hourly
Daily

Which file type contains DoubleClick Search data?

Data Transfer Impression Files
GRP Reports
Data Transfer Click Files
Cross Dimension Reach Report

What is the correct DoubleClick Search account hierarchy?

Agency> Advertiser>Engine>Campaign>Keyword / productgroup>AdGroup>Ad
Agency> Advertiser>Engine>Campaign>AdGroup>Ad>Keyword / productgroup
Agency> Advertiser>Engine>Campaign>Keyword / productgroup
Advertiser>Engine>Campaign>Keyword / productgroup

Which two reasons might be responsible for hourly reports not showing data from two hours before? (select two)

(Select All Correct Responses)
The user does not have DoubleClick Search access
This is normal; DoubleClick Search data does not refresh until noon of every day
AdWords, Bing Ads, and Baidu are usually fresh in 2 hours. Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours.
A rogue user has removed DoubleClick Search tracking from the AdWords UI

How can conversion attributes such as model type, color, and year of production be passed through Floodlight? (select two)

(Select All Correct Responses)
Set up Google Tag Manager with a Custom Floodlight Variable
It is not possible to pass conversion attributes.
Set up Custom Floodlight Variable as a dimension
Set up Google Analytics with a Custom Dimension

In bid strategies, which two conversion sources can be selected? (select two)

(Select All Correct Responses)
AdWords Conversion Tracking
Google Analytics
Google Tag Manager goals
DoubleClick Floodlight

What Floodlight tag measures purchases and revenue on a website?

Counter
Action
Revenue
Transaction

Which two scopes allow bulk edits? (select two)

Rules
Campaign
Engine
Network

In what order should new entities be created (assuming no campaigns already exist)?

Keyword > Campaigns > AdGroups
Campaigns > Adgroups > Ads > Keywords
Adgroups > Keywords > Campaigns
Keywords > Adgroups > Campaigns

If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

The engine's timezones
The advertiser's timezone
The local timezone of the advertiser's computer
DoubleClick Campaign Manager's timezone

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

Ad groups
Campaigns
Agency
Keywords/Product Groups

What type of landing page test can be run? (select three)

All devices landing page test
Mobile landing page test
Desktop landing page test
Segment landing page test

When is the Stop sync button grayed out?

When the engine account has been paused
When the sync has already started to apply updates to DoubleClick Search
When the sync is complete

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Increase bidding portfolio by 2 new keywords
Decrease bidding portfolio by 1 low-performing keyword
Decrease CPA target of bid strategy 60%
Decrease maximum bid in the bid strategy setting 40%

Which two functions can ValueTrack parameters perform?

Create custom date segmentation
Track additional conversion types
Dynamically insert information
Automatically sync to Google Tag Manager

Where can a saved web query be found?

In the right-hand menu, Click Advertiser Settings, then Web Query
In the right-hand menu, click Attribution, then Web Query
In the left-hand menu, click Budget Management, then Web Query
In the left-hand menu, click Downloads then Web Query

Which two column categories appear in formula columns? (select two)

Conversion metrics
Creation time
Search impr share
Engine metrics

What configuration setting eliminates duplicate conversions between advertisers?

Shared floodlight configuration
Revenue
Counter
Action

At which three levels can bid strategies be applied? (select three)

Adgroup
Agency
Campaign
Keyword

What attribution model is used to assign credit to the final touchpoint before conversion?

Last Click
Position-based
Data-Driven, but not Last Click
First Interaction

An advertiser manager has permissions to make which two changes to an advertiser's account? (select two)

Edit advertiser components
Edit advertiser settings
Remove user access to an agency’s advertisers
Edit all advertisers within an agency

Which two user types can activate the conversion API? (select two)

Agency user
Advertiser manager
Agency manager
Advertiser user

Which three features can be used to integrate offline conversion data? (select three)

Bulk sheets
DoubleClick Search API
sFTP
Google Data Studio

What are cross-environment metrics?

Estimated conversions that account for user behavior across devices and environments
Estimated conversions that account for user behavior across media channels
Estimated conversions that account for user behavior across devices, but not environments
Estimated conversions that account for user behavior across environments, but not across devices

What must be set up to report on a specific Floodlight conversion?

Reports cannot contain Floodlight conversions
Custom Metric
Custom Column
Custom Dimension

What is one benefit of enabling auto-tagging?

Creates a scheduled edit
Adds the Google Click ID data to a new budget pacing report
Appends the Google click ID to all landing page URLs
Adds a label to all AdWord campaigns

Why might Inventory Management stop making changes to a campaign?

Manual changes were made to the campaign, causing its "Inventory managed enabled" setting to be "No"
Manual changes were made to the campaign, causing the campaign to be read-only
The campaign template was removed
Campaign templates can only be set once at time of campaign creation

What two filters are available for a change history report? (select two)

Creation date
Change Type
Campaign
Geo

Campaigns can only be copied within the same engine account for which two engines? (select two)

Yahoo Gemini
Bing Ads
adMarketplace
Social

What three features can a call-tracking partner use to send data to DoubleClick Search? (select three)

Bulksheets
DoubleClick Search API
Change History
DoubleClick Campaign Manager API