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DoubleClick Bid Manager Individual Certification Exam Answers - Academy of Ads 2018

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DoubleClick Bid Manager Individual Certification Exam Answers - Academy of Ads 2018
DoubleClick Bid Manager Individual Certification Exam Answers You're about to test your DoubleClick Bid Manager knowledge. The DoubleClick Campaign Bid Individual Certification assessment consists of 60 questions and takes 60 minutes to complete. Keep in mind: You'll need a score of 80% or higher to pass You'll be able to review or change your answers before submitting the assessment If you end the assessment early or the timer runs out before you've answered enough questions correctly, you won't pass


What is one benefit of applying "auto budget allocation" to an insertion order's budget settings?

Budget segments will automatically actualize and allocate to future segments
The system will apply new budgets based on the campaign's overall goal setting and bid strategies
The system automatically moves budget to higher performing line items
The system will automatically provide budget suggestions to the Quality metrics

To self-initiate the creative approval process for a rejected creative, what steps must be taken after fixing the creative?

Submit the creative using the Resubmit button
Reassign the creative to a line item
Make any edit to the line item's settings
Send the new creative to your support representative

When creating a new TrueView campaign, how long should be allocated for creative review?

Up to 24 hours
Up to 6 hours
Up to 2 hours
Up to 12 hours

To send data from DoubleClick Campaign Manager to Bid Manager, what initial step should be taken?

Associate the Bid Manager partner ID in the advertier's "Creatives fields" section.
Associate the Bid Manager partner ID in Campaign Manager's Properties.
Remove any reference to DCM Site(s) in Bid Manager's Basic Details.
Associate Bid Manager in the advertier's Floodlight configuration, in Campaign Manager.

Which line items are impacted by insertion order default targeting?

All current line items
Only video line items
New line items only, not current line items
TrueView line items

What advertiser detail cannot be edited once it's been created in Bid Manager?

The DCM Site ID(s)
The Advertiser's Ad Server
The advertiser's Name
The Advertiser Address

What is a benefit of linking a YouTube channel to the advertiser in Bid Manager?

Access to Floodlight tag tracking without using dynamic pixels
Access to YouTube masthead inventory
Availability to frequency caps on all media buys across YouTube and other exchanges
Access to earned metrics, like shares and channel subscribers

Which two targeting tactics are unavailable for structured data files (SDF)? (select two)

(Select All Correct Responses)
Third-party audience targeting
Proximity targeting
App collection targeting
Creative assignments

To access a first-party audience list from a Floodlight tag in Bid Manager, what steps should be taken in Campaign Manager?

Set the Floodlight tag to accept Dynamic tags
Assign the Floodlight tag to an audience list
Add a custom variable for "audience targeting"
Add a Bid Manager macro to the Floodlight Tag

To determine which creatives had a lower eCPM over the past couple of weeks, what steps should be taken?

Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Generate a Standard report grouped by creative with the eCPM metric selected
Generate an Audience Composition report grouped by audience with the CPM metric selected
Go into the creative section for the advertiser and compare the inline metrics for eCPM

Which report can help verify that pixels are loading correctly on the webpage?

Inventory Availability
Floodlight
GRP
Reach

How does a preferred deal differ from a private auction on DoubleClick Ad Exchange?

Private auction is reserved upfront, and preferred deals have many buyers to 1 seller
Preferred deals have a one-to-one relationship with the advertiser and publisher, a private auctions has one seller and multiple buyers.
Preferred deals are reserved, and private auctions are 1:1 deals not reserved
These deals both have one seller with multiple competing buyers

How can you control ad frequencies across multiple insertion orders?

Set recency targeting
Assign a frequency cap to each creative
Set campaign-level frequency caps
Create insertion order budget segments

To add HTML tags to creatives, what two options can be used? (select two)

(Select All Correct Responses)
Append the tag in a text field in Bid Manager
Assign the pixel to an active line item
Add a the pixel as an event tag in Campaign Manager (for DCM creatives)
Add the pixel to a click tracker ad tag

To check why a private deal is not running, what two steps would be taken? (select two)

(Select All Correct Responses)
Check the creative approval status
Generate an Audience Composition report
Search the history logs for the deal
Use the Deals Troubleshooter

How does DoubleClick AdExchange's Programmatic Guaranteed differ from a preferred deal?

Programmatic Guaranteed deals are reserved media buys, and preferred deals are not reserved
These deals are both reserved media buys
Preferred deals are reserved, and guaranteed auctions are not reserved
Preferred deals are reserved upfront, and guaranteed deals have one seller to many buyers

Which two settings can be edited in the Campaign's Settings? (select two)

(Select All Correct Responses)
Audience Targeting
Campaign goal and KPI
Frequency caps
Budget segments

Which ad format supports pre-bid verification with Integral Ad Science (IAS)?

TrueView
Display
Bumpers
Mobile app

Which two views show the revenue and conversion metrics for line items? (select two)

(Select All Correct Responses)
Optimization view
Pacing view
Quality view
Performance view

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

The publisher sets up line items in Bid Manager for any Programmatic Guaranteed deals
Programmatic Guaranteed deals are available in the insertion order's Inventory source targeting
The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
The publisher needs to agree on the targeting and categories for an open auction deal

When running video ads, which is a result of using a VPAID tag instead of a VAST tag?

More available inventory across all devices
The ability to run on TrueView inventory
Less available inventory across all devices
Less functionality for engagement and interaction with ad

Where can an advertiser's overall campaign goal be set?

Line Item Basic Details
Partner Settings
Campaign Settings
Insertion Order Default Targeting

Proximity targeting is supported for which environment?

Desktop Web on Mobile
Mobile App
Mobile Web
TrueView

Which two are reasons why DoubleClick Campaign Manager (DCM) creatives may not appear in Bid Manager? (select two)

(Select All Correct Responses)
The placements in Campaign Manager are set up as 1x1s
The Bid Manager advertiser is not active
The creatives haven't been approved
The "DCM Site(s)" IDs in Bid Manager Basic Details don't match the site IDs for Campaign Manager's placements

To troubleshoot a non-spending line item, what steps should be taken? (select two)

(Select All Correct Responses)
Adjust the partner revenue model
Check the line item's Impression lost chart
Check the creative approval status
Confirm that media fees are invoiced

When creating new video line items, what are two execution methods that save time? (select two)

(Select All Correct Responses)
Convert display line items to video line items, then make inline adjustments to targeting
Use the audience composition report, then exclude audiences that visit that site
Use Structured Data Files to bulk upload new video line items
Duplicate video line items, then make bulk edits to targeting

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

Time and Day
Geography
Keyword
Demographics

Which data cannot be evaluated with a Standard or General performance report?

Impressions and eCPM by website
Viewability metrics across each IO and line item
Clicks and conversions for individual creatives
The match ratio of third- and first-party audience segments

To exclude a group of URLs across advertisers, what steps must be taken?

Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
Create a channel of URLs where ads shouldn't serve and exclude it in advertiser-level targeting
Upload an Inventory Availability report into the line item's verification settings
Reach out to a support rep to add a group of sites to a "Blacklist"

Which ad formats cannot be assigned to a single line item? (select two)

(Select All Correct Responses)
Video and Display
VPAID and VAST
Image and HTML5
TrueView and Video

Which ad format cannot run with insertion order "Even" pacing?

TrueView
Video
Native
Display

Inline charts and metrics data reflect which timezone?

US Pacific Timezone
US Eastern timezone
The advertiser's timezone
The user's timezone

If a TrueView audience list isn't collecting cookies for a linked YouTube channel, what steps can be taken?

In the YouTube channel's advanced settings, confirm that "Disable interest-based ads" isn't checked
In the TrueView insertion order, confirm that the pacing is set to "Flight" "ASAP"
In the list's settings, check that the initial list size is set as "Start with an empty list"
Verify that the "Membership duration" for this list is set to a minimum of 90 days

Which report can show the number of unique users for a specific website?

Page-Category
Standard
Audience Composition
Inventory Availability

How can an advertiser be granted access to TrueView inventory?

Add YouTube to the list of accepted exchanges in the Partner's settings
Add YouTube to the targeted sites in the TrueView channel
Add a 4 percent media fee to the partner revenue model
Accept Terms & Conditions and Fees in the Partner's settings

To assign an advertiser to a preferred deal when creating a new inventory source, what steps would be taken?

Check that it's been automatically added to the line item's deal
Add the advertiser's name to the inventory access field
Ask the publisher to activate the deal in Bid Manager's insertion order
Assign the advertiser using a Google form

What is the correct Bid Manager account hierarchy?

Insertion order > Partner > Line > Advertiser
Partner > Campaign > Advertiser > Insertion order > Line item > Creative
Partner > Advertiser > Campaign > Insertion order > Line item > Creative
Account > Line item > Advertiser > Insertion order > Partner

When is a "view" counted for TrueView campaigns?

Each time the user watches at least two seconds of the video
Each time a video's screen is 50% viewable on the page
Each time the user clicks or watches 30 seconds or the entire video
Each time Active View recognizes TrueView

What percentage of the daily budget is applied when using "Ahead" pacing?

120% of the daily budget, based on the flight dates
It's not a specific percentage, it's soley based on performance
150% of the budget, based on budget segments and KPIs
200% of the daily budget, based on inventory

How are creatives assigned to a line item?

In the line item's settings, search and select the correct 1x1 pixel
Bulk upload a creative spreadsheet in the advertiser's creative section
Select the creative to assign in the line item's creative section
While setting up a new creative for the advertiser, assign the line item and click Save

To track and secure a programmatic deal with a publisher, what steps would be taken?

Go to Inventory targeting within a line item and search within "Inventory Source"
Contact your publisher representative and ask to set up a meeting
Go to the partner's Basic Details, in Bid Manager and link the deal ID
Go to Marketplace Negotiations to review and accept deals in Bid Manager

Which two of these are Google Audiences? (select two)

(Select All Correct Responses)
First-party
Third-party
Affinity
In Market

When a user edits default targeting for insertion orders, how are existing line items affected?

New line items will inherit the default targeting, while existing line items remain uneffected.
Existing line items will adhere to new insertion order targeting
New line items will ignore default settings, and existing line items will adhere to them
Default targeting will apply to existing line items, including geotargeting

Where can a preferred deal be assigned?

In the line item's creative assignment
In the partner's settings, under inventory source
In the line item's inventory source targeting
In the line item's audience targeting

How can a campaign be activated after creating it?

Set the campaign's start date to "Today"
Select the Activate dropdown for the campaign, line items, and insertion orders
Upload a campaign structured data file with "Live" in the status column
Submit an IO to your support agent

To target a list of email addresses, what's the first step an advertiser would take?

Add the email addresses to keyword targeting
Create a Customer Match list for TrueView
Create a new Custom Affinity audience list
Assign a Floodlight tag to an audience list in Campaign Manager

To optimize the campaign towards viewability, what two approaches can an advertiser take? (select two)

(Select All Correct Responses)
Assign viewability targeting
Set the bid strategy to viewable CPM (vCPM)
Add a pixel to the Default tag in Campaign Manager
Only target inventory displayed on mobile apps

Which insertion order settings must be in place before a campaign can go live?

Budgets and flight dates
Bids and creatives
Bid multipliers and goals
Auto-budget allocation and targeting

To apply a profit margin to the "revenue" metric, what steps would be taken?

Assign the pixel to a line item's conversion tracking
Add a column and manually calculate in any report
Assign a media cost markup to the partner revenue model
Add a percent markup in the billing profile

To get help while working in DoubleClick Bid Manager, what two steps could be taken? (select two)

(Select All Correct Responses)
Click the three dots at the top of the screen and select "Notification Settings"
Click the question mark on the right corner and chat with live support (or send an email)
Click the three dots at the top of the screen and select "User Management"
Click the question mark on the right corner and search help center articles

To verify that conversion pixels are implemented and loading correctly, what steps would be taken?

Check the line item performance metrics for conversions greater than zero
Generate a pixel load report grouped by the conversion pixel(s)
Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
Generate a Standard or General report and include conversion metrics

Which campaign settings apply to the campaign's future insertion orders?

Performance goal
Start and end dates
Name
Planned spend

To exclude sensitive categories using a supported third-party verification tool, what steps should an advertiser take?

Contact support with a list of the categories that need to be excluded using a specific third-party verification service
Implement tracking tags with 1x1 pixels that call the third-party's verification system
Upload the categories into Campaign Manager's Verification system, and select from the "Viewability" targeting section
Select the integrated third-party from "Other Verification Services" in Brand Safety targeting

Which two objectives can be applied to a campaign's "Overall campaign goal"? (select two)

(Select All Correct Responses)
Remarket to existing customers
Drive offline or in-store sales
Raise awareness of my brand or product
Behavioral audience targeting

At which levels can pacing be set?

Campaign and insertion order
Line item and ad group
Campaign and line item
Insertion order and line item

Which three settings prevent deals from meeting their ad serving goals? (select three)

(Select All Correct Responses)
Demographics and audience targeting
Brand safety and sensitive category targeting
VAST and VPAID creatives that are approved
Geotargeting and bid strategies

Which environments and inventory cannot run within a single line item?

YouTube and open exchange
Mobile web and mobile app
Mobile app and mobile app interstitial
Desktop and mobile web

If a creative audit status is sitting in a "pending, servable" state what does this mean?

The creative will serve, but still may be rejected after policy review
The creative cannot immediately serve, but it may serve within the next 24 hours
The creative will need to be fixed and resubmitted for approval
The creative is technically able to serve, but is prohibited due to unsuitable content

Which two insertion order and line item settings are required? (select two)

(Select All Correct Responses)
Auto Budget Allocation
Budget
Automated bid strategy
Pacing

To generate performance data for targeted audience segments, what steps should be taken?

Generate an audience composition report and filter by all targeted lists
Generate an Inventory Availability report and filter by all targeted audiences.
Go into the insertion orders default targeting and use the potential reach metric
Generate an audience performance report and select "include only targeted audience lists"

Which report can help identify when a campaign overspent the budget?

Basic or Standard report, grouped by "Time of Day"
A Verification report, grouped by "Advertiser Currency"
A SDF report based on the insertion order and line items
An Inventory Availability report grouped by "Time of Day"

To duplicate a line item, what steps must be taken?

Select the line item, click "Action," and then "Bulk Edit"
Select the line item, click "Action," and then "Duplicate"
Use the default targeting to duplicate line items
Select the line item, click "Action," and then "Download"

What resource can help a user identify issues with their private deal spend?

Marketplace
Structured data files
Line Item Settings bulk uploads
Deals Troubleshooter

Which exchanges have their own creative audit process?

AppNexus, DoubleClick Ad Exchange, BrightRoll
AdRoll, Pubmatic, Rubicon
Every exchange has its own creative audit process
DoubleClick Ad Exchange only

To see which user made changes to a line item or insertion order, what steps should be taken?

Go to Change History and search for the user's email
Go to the Partner's Basic Details and scroll down
Expand the left panel and search for the user's name
Download the structured data file

How can a creative be submitted for audit, after it's been rejected and fixed?

Select the creative and click "Resubmit for approval"
On the Creative's page, click the refresh button
Assign the creative to another line item
Select the creative and select "Activate"

Which tool can be used to identify if the correct creative sizes are sent with the bid request?

Quality charts
Creative status field
Deals Troubleshooter
Advertiser's History

To understand why a line item isn't winning the majority of qualifying open auction impressions, what data would be used?

The Inventory Marketplace forecast
The "Line Item Settings" CSV
The line item's impressions lost chart
A General or Standard report grouped by channel

When an open auction creative is in "pending" status, in what two scenarios will it serve? (select two)

(Select All Correct Responses)
While waiting content policy approval
After the creative is resubmitted for approval
A pending status creative can never serve
After the first approval process

To activate the creative approvals process for a new creative, what step must be taken?

Upload the creative to Bid Manager
Set the creative to active
Resubmit the creative for approval
Assign the creative to an active line item

What is a requirement for a creative's approval?

A 3rd-party verification tracker
HTML5 formatting
A valid landing page
Data sharing is enabled

What feature allows users to adjust fixed bids for different geographies or device types?

Recency targeting
Viewability targeting
Bid Multipliers
Partner revenue model

What Campaign and IO frequency setting is not supported?

Lifetime frequency caps
Ad frequencies that exceed 100 times per day
Frequency caps across TrueView and the open exchange
Preferred Deals frequency settings

How can a Programmatic Guaranteed deal be configured with creatives?

In My Inventory create a New Guaranteed Inventory deal and add details
Add the Deal ID in the advertiser's Basic Details
Select the deal from the the insertion order's Inventory Source targeting
Search and filter the deal in Marketplace and assign the creative

Which process can wrap a Campaign Manager creative with verification vendor's tag, after downloading the tags from Bid Manager?

Download the Campaign Manager tag, append to the Bid Manager tag, and perform a SDF bulk upload
Add the integration code to the advertiser's Basic Details and upload the tags back into Bid Manager
Ask the vendor to wrap the tag, then paste the tag back into the correct creative in Bid Manager
Add the Bid Manager tags back into Campaign Manager and add the vendor's tracking link for that placement

Which two pacing scenarios represent spend-behavior that's working as intended? (select two)

Even pacing line item spends 200% up front then evens out by the end of the month
ASAP pacing line item spends the entire budget within the first couple of hours
Even pacing line item overspends in the first six hours, and then pauses insertion order spend
Ahead pacing line item spends 120% of its expected daily spend

To increase a line item's potential reach from 1K to 1M targeted impressions, what steps must be taken?

Increase the bid and budget
Add budget segments to the insertion order
Add targeting such as channel and environment
Remove targeting such as keywords and exclusionary site lists

To blacklist a site from an advertiser's media buys, what steps should be taken?

Identify the website's key phrases and use them in keyword exclusion targeting
Use the audience composition report and exclude audiences that visit that site
Add the website URL to the advertier's URL field
Add the app or URL to a channel that's assigned to the advertiser's exclusionary channel targeting

Where are video ads hosted for a TrueView campaign?

Through a third-party video hosting tool
On the advertiser's public YouTube channel
On DoubleClick Campaign Manager
On Bid Manager using a 1x1 pixel, and a Native ad tag

How is the daily budget calculated for an insertion order with Flight/Even pacing?

The flight buget divided by the number of days, and then multiplied by 1.5 (includes risk adjustment)
The remaining flight budget multiplied by the number of days remaining
The remaining flight budget divided by the number of days remaining
The campaign's budget, minus the flight budget spent, divided by the number of days remaining

What are two benefits of using structured data files to assist with the campaign setup process? (select two)

Bulk upload display and video creatives
Bulk upload third-party verification ad wrappers
Quickly create new line items with a bulk upload
View a snapshot of the current campaign setup

How can a user share first-party audiences from a Data Management Platform with Bid Manager?

Navigate to the DMP's sharing properties and add the partner ID
Reach out to the partner's Account Manager for a linking agreement
Find the DMP's third-party segments and target "similar audiences"
Go to the advertiser's Basic Details page and add the DMP ID

How can third-party creatives be added from an approved provider that is not DoubleClick Campaign Manager? (select two)

(Select All Correct Responses)
Click "New Creative" and paste each third-party ad tag individually
From the Creative's page, bulk upload the third-party tags spreadsheet
Upload a structured data file and include the ad tag and assigned line item
Upload the third-party ad tags into DoubleClick Campaign Manager, so they sync with Bid Manager