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DoubleClick Creative Individual Certification Exam Answers
60 questions in the exam. Total 86
Time limit: 60 minutes
academy.exceedlms.com/student/path/5447
Which two asset types may be used with Creative? (select two)
(Select All Correct Responses)
- .png
- .jpg
- .eps
- .tiff
Which two dynamic strategies can be used to serve relevant creatives based on a user's site actions? (select two)
(Select All Correct Responses)
Placement ID filtering
Audience list filtering
Floodlight filtering
Data pass
Remarketing filtering
Which is a valid entry in a feed that uses geo-targeting?
- Los Angeles,United States
- Los Angeles,California,United States
- Los Angeles,United States,California
- Los Angeles,California
Which two DoubleClick Campaign Manager attributes can be used to dynamically update a creative? (select two)
Site ID
Placement ID
Floodlight ID
Canonical geolocation
What is the minimum number of exits required for a creative?
- One
- Two
- Four
- Three
To preview a creative on a blank page, which option should be selected from the dropdown?
Sample website
On screen
Blank page
Custom URL
What's one benefit of using targeting with dynamic creatives?
- Target feed using DoubleClick Campaign Manager
- Randomly serve content from the feed to any audience
- Serve specific content from the feed to a specific audience
- Deliver specific creatives using DoubleClick Campaign Manager
When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?
- Enabler.clickthrough()
- Enabler.exit()
- Enabler.exitOnQuery()
- Enabler.exitOverride()
What is the Admin section used for?
- To upload and manage ads
- To store all of the campaign's images and videos
- To create and manage dynamic profiles
- To manage user access
The HTML5 Enabler needs to be added to which tag in a creative's HTML file?
- <div>
- <body>
- <script>
- <head>
In the Assets section, when the box is checked next to the image name, what three types of information are shown in Details? (select three)
A preview of the individual asset
Dynamic path
Asset dimensions
Creatives that use the asset
What dynamic strategy allows flight scheduling of dynamic creatives to be controlled within the feed?
- Start and end date scheduling
- Weighted Rotation
- DCM Placement ID
- Dynamic Targeting Keys
What feature is used to create a dynamic campaign without feeds?
- Constant Matching
- Profile field
- Feed scheduling
- Forced preview
To swap out a live asset, once an asset displaying in a live creative has been verified, what's the next step?
- Select all creatives in the campaign
- The updated asset will display in the creatives
- Review the asset list and select "Push Live" for creatives you want to update
- Review the asset list and select "Schedule Update"
Which three types of creative are allowed when using VPAID creatives? (select three)
(Select All Correct Responses)
- Full-screen expanding
- HTML5 non-linear
- Interstitial
- Banner
To target multiple columns in a feed one at a time, what would be used?
- Prioritized Rules
- Feed Priority
- Rotation Priority
- Trafficking Rules
What does a counter measure in Creative?
- Elapsed time in a creative
- Length of time a video is played in a creative
- Length of action within a creative
- Number of times an action is taken within a creative
Which Creative Profile setting allows a feed to select more than one row on impression?
- Auto-filter
- Profile field
- Quantity
- Dependant Selection
Which three Creative settings can be used to select content from a feed? (select three)
Weighted
Random
Optimized
Sequential
In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?
- Generate the code
- Preview the teasheets
- Set up the reporting dimensions
- Publish the creative Campaign Manager
The in-page banner with floating creative enables an advertiser to do what?
- Fills an entire mobile screen while a user is in an app
- Limits the number of times a creative auto-expands for a user
- Load main, collapsed, and expanded panels within a single creative
- Deliver two creatives to the same page at the same time using one Creative ad
What is the Assets section used for?
- To upload and manage ads
- To create and manage dynamic profiles
- To manage user access to asset files
- To store all of the creatives' images and videos
What connection is required to implement dynamic creative remarketing?
A "remarketing ID" that enables the feed column to be recognized as a remarketing column
A "remarketing ID" that enables the Creative advertiser to use dynamic creative remarketing
A "remarketing attribute" that connects all the advertiser's Floodlight custom variables to a Creative advertiser
A "remarketing attribute" that connects a Floodlight custom variable to a Creative advertiser
Under "Manage Data," to upload a new feed to the Creative Profile, what steps must be taken?
- Select an "existing source" and update the content with the new feed
- Select New Content, then Content source, and click Start Import
- Select Manage and add the auto-filters
- Select new feed and start import
What are three benefits of applying creative dimension filtering? (select three)
(Select All Correct Responses)
- Easy to remove and add creative sizes to the feed
- Allows for less columns which reduces the dynamic response data sent from the ad server to the creative.
- Lets dynamic campaign scale as more creative sizes are added
- increases campaign performance
- Allows default rows to optimize by size
To create a dynamic profile, what steps must be taken in the Dynamic Content section?
In the advertiser, click NEW, then name and save the profile
Go to Creative Campaign, upload a creative, and click Save
Add the dynamic enabler code to the creative
Assign the HTML5 creative files to the advertiser
Which dynamic strategy uses a naming convention to replace DoubleClick Campaign Manager IDs?
Dynamic targeting keys
Remarketing
Bid Manager line item filtering
Data pass
If a feed contains a column of cities and another column of audience segments, what users will be targeted?
- User in ONLY the targeted city
- User in ONLY the targeted audience segment
- Users in EITHER the targeted city or audience segment
- Users in BOTH the targeted city and audience segment
When should the code from "Step 4: Generate Code" be called by a hand-coded dynamic creative?
Before the Enabler has been initialized, and before dynamic content is accessed
Before the Enabler has been initialized, and after dynamic content is accessed
After the Enabler has been initialized, and after dynamic content is accessed
After the Enabler has been initialized, but before dynamic content is accessed
What custom fonts are not supported for Dynamic text?
- Any fonts uploaded with a creative in Creative
- Fonts loaded from Google Fonts
- Fonts added to Asset Library and linked to a creative in Creative
- Fonts included on the webpage
To create an ad with both a banner and interstitial, would creative type must be selected?
- An expanding creative
- A banner creative
- An interstitial creative
- "Multi-floating" interstitial
The targeting column in a remarketing feed will contain what values?
- The advertiser's cookie values
- Third-party cookie values
- Floodlight custom variable ("u-var") values
- Floodlight audience list IDs
What does Open Optimization select when used for dynamic creatives?
- Best performing columns in the feed
- Best performing placement in DoubleClick Campaign Manager
- Best performing creative in DoubleClick Campaign Manager
- Best performing rows in the feed
To build an expanding creative, which three panels must be included in the HTML? (select three)
Collapsed
Expanded
Main
Auto-expand
When using creative dimension filtering, which step must be taken to generate dynamic previews correctly?
Enter one creative size and select the creative for that size
Enter one creative size and select all creative sizes
Enter the creative sizes as comma-separated values and select the corresponding creative sizes
Enter the creative size and click Launch/Update preview
What step in the Creative Profile allows users to generate dynamic previews?
Step 2: Manage Data
Step 7: Publish
Step 5: Preview
Step 4: Generate Code
To target a headline, but test different images, what must be set up in the Creative profile?
- One feed for the headline, one feed for the images
- One feed for both the headline and images
- One rule that targets, one rule that tests
- One feed set to optimized rotation
Echo remarketing uses dynamic content from what source?
The creative code
A feed
Custom Floodlight variables
Dynamic rules
To include dynamic images in a feed, what should be copied and pasted?
Image URL from the desktop
Asset Library path names
Path names from the client's image server
Image URL from the Creatives tab
What is the Asset Library file size limit per upload for non-video files?
- 5MB
- 15MB
- 20MB
- 10MB
To serve a dynamic image that varies depending on ad size, what are two recommended solutions? (select two)
(Select All Correct Responses)
- Add creative code that resizes the image
- For each ad size, add a column of image URLs
- Apply creative dimension filtering
- Create one feed per ad size
What is one result when assets are uploaded to the Creative tab?
Assets are automatically resized
Assets are shared with all active users in the account
Creatives are delivered to DCM for trafficking
Assets are copied to the Asset Library
Which three capabilities are possible with dynamic previews (tearsheets)? (select 3)
External sharing to stakeholders without Creative access
Bulk dynamic previews via .csv import
Editing within the preview sheet
Ability to download and share as PDF file
Which two variables can be used to optimize the rotation of dynamic creatives? (select two)
Impression-to-view rate
Click-through-conversion rate
Click-through rate (CTR)
Designated weights
To generate a dynamic preview, what inputs must be entered in Step 5: Preview?
No values needed as previews are generated automatically
Unique Id value, for forced previews
A value that filters the feed using dynamic criteria
Reporting label values, for dynamic previews
Filtering of the feed's element names
If a user generates a dynamic preview and receives "No feed row could be selected," what first step is recommended to troubleshoot?
- Clear the browser's cache
- Check that the correct feed filtering parameters were inputted
- Retransform the feed
- Check the feed is properly completed with no warnings
What type of dynamic text is supported in the feed?
Calls to .swf files
Text only, without any HTML markup
Basic HTML markup
JavaScript
Which two data types are NOT supported for dynamic elements that will be displayed in the creative? (select two)
Decimal number
Numerical fraction
HTML5 animation
Text
To rotate a dynamic feed's creative evenly, what rule should be selected?
Weighted
Optimized
Random
Auto-filter
What is the Creative section used for?
- To upload and manage ad files
- To store all of the campaign's images and videos
- To create and manage dynamic profiles
- To manage user access to creative files
Which three features are required for a dynamic creative? (select three)
Creative profile
Dynamic content
Creative creative
Asset Library
Dynamic creatives can be built using which two methods?
(Select All Correct Responses)
- Libraries such as JQuery or CreateJS
- Hand-coded HTML
- Google Web Designer
- Adobe Edge or Animate
What's the most efficient way to target one headline to 10 different audience IDs in a feed?
- Add 10 rows with a different audience ID in each row
- Add ten rows and ten columns with an audience ID in each row and column
- Add 10 different comma-separated audience IDs into a cell
- Add 10 columns with a different audience ID in each column
What is the Asset Library file size limit per upload for video files?
60MB
50MB
100MB
80MB
Which two must be set up for optimization? (select two)
(Select All Correct Responses)
- More than one row in the feed must be eligible to serve
- Only one row in the feed must be eligible to be served
- In "Step 3: Manage Rules" rotation must be set to "optimized"
- The dynamic feed must include a row with "optimize" in the cell
How many Creative profiles can a dynamic creative be linked to?
- One
- Unlimited
- Three maximum
- Two
What is used to define the dynamic content for a creative?
- A spreadsheet
- Code within the creative
- DoubleClick Campaign Manager
- An external API
What are two benefits of using dynamic creatives in Studio? (select two)
Test different creatives within one placement
Test different ad formats within one creative
Test different content within one creative
Build and traffic only one creative per ad size
What type of creative appears within a set of borders and doesn't expand or cover a website's content?
A banner creative
An interstitial creative
A floating creative
An expandable creative
To link multiple ad sizes of a dynamic creative to the same Creative profile, what should those ads have in common?
- Same image assets
- Same functionality and appearance
- Same creative author
- Same image format
Where are dynamic profiles located?
In Assets in the Account Details
In Creatives where the format is listed as "Dynamic"
In Advertisers under Advertiser association
In Dynamic Content next to advertiser name
Where is the dynamic path for an asset found?
In the Account Summary page
In the General Info section
The Details section
In the Creatives tab
What tool makes it possible to preview a creative on a mobile device that's linked to a Creative account?
- QA Helper extension
- Google Web Designer
- IAB VAST tag tool
- Creative Preview app
What dynamic strategy can be used with the default row(s) a feed?
- Start and end date scheduling
- Creative dimension filtering
- Dynamic Targeting Keys
- DoubleClick Campaign Manager/Bid Manager Audience ID filtering
A frequency cap with expanding pushdown creatives limits what?
- The number of people who can see the creative per day
- How high the creative can expand
- The direction the creative will expand
- The number of times per day a user sees a creative auto expand
What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Creative? (select three)
(Select All Correct Responses)
- No feed row limits
- Updates to feed automatically synced in Creative
- Built-in recommendation engine
- Ability to add additional columns to the feed
When an asset gets updated, where is this indicated?
- In the Details panel
- In the Last Modified column of the asset list
- In the Used In column of the asset list
- In the Creative tab
Before initiating a full-screen expansion, what step must be taken?
Establish a connection to your dynamic feed.
Add a polite loader
Determine the size of the screen
Check that the enabler has been initialized
What is the most common use case for including a dynamic element as a "profile field" in a feed, rather than its own column?
The feed column has the same value in every row
The feed column has the same value in most rows
The feed column has different values in every row
The feed column has some empty cells
What are two examples of creative elements that can be dynamic? (select two)
Text
Clickthrough URLs
Creative type
Ad size
What dynamic strategy is NOT compatible with DCM and Bid Manager Audience ID filtering?
- DoubleClick Campaign Manager (DCM) ID filtering
- DoubleClick Bid Manager (DBM) line item filtering
- Remarketing
- Prioritized rules
What step should be taken to edit content in a published Creative Profile without impacting a live campaign?
- Create a new profile using the existing feed
- Create a draft version of the Profile
- Edit the feed
- Retransform the feed
Which two targeting types are supported for a dynamic creative? (select two)
(Select All Correct Responses)
- Language targeting
- Geo-targeting
- Audience targeting
- Device targeting
Where are dynamic targeting keys created?
- DoubleClick Campaign Manager
- DoubleClick Bid Manager
- DoubleClick Creative
- DoubleClick Search
What type of creative either floats above a webpage or fills an entire mobile screen?
- A floating creative
- An expandable creative
- An interstitial creative
- A banner creative
Which two methods could be used to connect dynamic data to an element in the creative?
Binding in DoubleClick Campaign Manager
Custom Javascript
Dynamic data is connected automatically
Binding in Google Web Designer
When should the dynamic creative be uploaded to Studio?
- After creating the tearsheet, but before creating the feed and Creative profile
- After creating the feed and Creative profile, but before publishing the profile
- After creating the feed and publishing the Creative profile
- After creating the feed, but before creating and publishing the Creative profile
What action can a user take to remove a saved dynamic preview sheet from the Creative Profile?
Archive the tearsheet
Open the tearsheet and click Undo
Delete the tearsheet
Edit permissions to the tearsheet
To display multiple dynamic images in a remarketing creative, how should a dynamic feed be set up?
- Add multiple columns with different products
- Add multiple rows with different products
- Assign multiple creatives to the ad in DoubleClick Campaign Manager
- Add products to multiple feeds
To use the video transcoding feature, what step is required after turning transcode "on" and adding the uploaded video to the creative?
- Set video source in creative with Creative enabler
- Update the file name in the feed.
- Copy/Paste code into the creative
- Add each version of the new video to the creative
What two columns are required in a feed? (select two)
(Select All Correct Responses)
- Reporting label
- Unique ID
- Headline text
- Clickthrough URL
What two conditions determine whether dynamic content is served to the creative from the dynamic ad server?
(Select All Correct Responses)
- Targeting rules
- Best-performing content eligible to serve
- Algorithm that predicts if user will click the ad
- Code within the creative
If a feed has a column of dynamic images, what data is sent to the dynamic creative?
The image file and header
The image URL
The Asset Library alias
The image file
To provide read and write access to create and/or edit a dynamic profile and feed, what user access level should be set?
- Content Writer
- Dynamic Content User
- Content Reader
- Content Owner
To target multiple DoubleClick Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?
- Percent sign ("%")
- Pipe ("|")
- Semi-colon (";")
- Comma
What is the Dynamic Content section used for?
- To create and manage dynamic profiles
- To store all of a campaign's images and videos
- To upload and manage ads
- To manage user access to dynamic content
