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Get started - YouTube creator Academy
When setting goals for your channel, what is one of the first things you should identify?
Where you'll be shooting.
Your audience.
Your producer.
Your optimal camera.
There is a time-frame after publishing a video that can be critical to the video’s potential success.You’ve created your first video and have uploaded it in the proper format. What is the most important time to monitor your new video after you make it public on your channel?
The first month.
The first year.
The first few days.
Every day is equally important.
Creating videos about the challenges real people face every day is your passion. How can you ensure your videos don’t violate YouTube’s policy guidelines?
Make sure your videos don’t include hate speech, sexual content or nudity, violence, spam, or threats and check YouTube’s Community Guidelines.
Send each video into YouTube for verification.
Preview each video with your friends and have them make sure that your videos don’t make them uncomfortable.
You can post anything to YouTube as long as no one complains.
Why is it a good idea to decide on a programming strategy early on?
It allows you to budget enough time and energy to your channel.
It can help you create consistent branding.
You can communicate it to your fans so they know when to tune in.
All of the above.
What features should you add to your channel that can help improve its initial discovery on YouTube?
A catchy title, description and thumbnail.
A fabulous host, your merchandise, and the 10 fundamentals.
YouTube Analytics, a programming strategy, and a budget.
A channel description, channel art, and a username.
If someone is uncomfortable with being identified in a video you post, they can ask YouTube to remove it.
True.
False.
Where can you go to see the types of content that is and is not OK to be shown on YouTube?
YouTube Analytics.
YouTube's Community Guidelines and Policy Center.
YouTube Help channel.
Ask your friends.
Sid is a community activist. He recently filmed a violent protest where a bystander was injured. What should he include in his description?
Nothing, the video speaks for itself.
Add context to the video like an explanation in the description that he wants to bring public attention to the dangers of violent protests.
Signed consent forms from everyone at the location indicating their agreement to appear in a video.
A disclaimer that says the video is for the public good.
Why is branding an important component of your channel?
Branding can help you make tough decisions about your lighting design.
Branding can help extend the length of each watch session and you can measure this in YouTube Analytics.
Branding can help your subscribers be instantly recognized.
Branding can help your channel be instantly recognized.
Where can your branding be seen on YouTube?
Branding can be seen on your video game’s avatar.
Branding can be seen on your watermark and in YouTube Analytics.
Branding can be seen on your channel art and channel icon.
Branding can be seen on the related videos panel and in playlists.
Josef has been uploading to YouTube for two months and he has changed his channel icon to a completely different image three times yet he still isn’t satisfied with it. What advice would you give him?
Changing your branding regularly keeps your audience guessing -- not a bad plan to keep them coming back!
You should only change your branding during holidays.
Experimenting with different branding at the beginning allows you to see which resonates the best with your channel. However, consistency is best.
Change it as often as you like until you find the best one -- you should not commit to one design for the long term.
Malia is writing a script for her channel trailer. What elements should she include in it?
She should give viewers a sneak peek of her channel, explain what makes it unique, and include a call to subscribe.
She should include a lengthy explanation of what her channel is all about, add a watermark, and verbalize a call to subscribe.
She should mention what other channels are similar to her channel and include a reminder to watch her next video.
She should include a watermark, give a tour of her house, and recommend other channels to watch.
What kind of video should you use for your channel trailer?
Your most popular video.
Your first video.
A concise video with a few highlights.
A long-form movie.
Why is it important to include a call to subscribe in your trailer?
Asking viewers to subscribe could keep them coming back to your channel for more.
Asking viewers to subscribe could increase the number of shares your videos get.
Asking viewers to subscribe could boost your channel’s views.
All of the above.
When a(n) _________ comes to your channel, they will automatically see your channel trailer.
YouTube employee
subscribed viewer
unsubscribed viewer
unicorn
