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How is CPC calculated for content sites in the Yandex Advertising Network?

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How is CPC calculated for content sites in the Yandex Advertising Network?



CPC depends on the site's content, as well as the number of Direct ads placed on it.

In most cases, CPC on content sites is 0.01 USD.

CPC is adjusted separately for each Yandex Advertising Network site, taking its quality coefficient into account.