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SEMrush Advertising Toolkit Exam Answers 2018

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SEMrush Advertising Toolkit Exam Answers 2018, this exam will assess your mastery of the SEMrush tools for PPC and advertising. Upon successful completion of this exam, you will receive an SEMrush for PPC specialists certificate. Your certificate will be valid for one year from the date it was issued.

SEMrush Advertising Toolkit Exam Answers





 

You can see copies of your competitors’ PLAs with the help of SEMrush.

True
False

Ad Builder DOESN’T allow you to edit several ads simultaneously.

False
True

According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

False
True

Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

True
False

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?

Organic Traffic Insights
Advertising Research
Keyword Magic Tool
Position Tracking
PPC Keyword Tool

Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

Display Advertising
PPC Keyword Tool
Position Tracking
Ad Builder

Which report can be useful for starting an advertising campaign?

Advertising Research
PLA Research
All the listed

With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

Ads Builder
PPC Keyword Tool
Position Tracking
Keyword Gap (former Domain vs Domain)
Display Advertising
Advertising research
Keyword Ads History

Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

Keyword Magic Tool
This cannot be done
Keyword Gap
Ads Builder

You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

PLA Research
Keyword Magic Tool
Sensor
Advertising Research

You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

Keyword Magic Tool
Organic Research
Advertising Research
PLA Research

Which tool should you use in order to see the sources where your competitor published display ads?

This cannot be done
Ads History
Ads Copies
Ads Builder
PPC Keyword Tool
Display Advertising

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

Keyword Overview → Phrase Match Report
Keyword Magic Tool
Ads History
Keyword Overview → PPC Keyword Tool
PLA Research
Position Tracking

What step should you take after you have grouped new keywords and moved them from one group to another?

Specify keywords match type
Filter results by CPC
Remove cross-group negatives
There is nothing left to do. You can start exporting the results

What keywords CANNOT be compared with the help of Keyword Gap?

Domain’s desktop and mobile data
Domains’ common keywords
Domains’ unique keywords
Domain’s organic and paid keywords

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

Keyword Gap
Position Tracking
Keyword Difficulty
Keyword Overview → Phrase Match Report
Keyword Magic Tool

The “Full Advertising Research Report” generated within the My Reports tool includes these three reports:

Traffic Analytics Sources
Top Paid Competitors
Position Tracking Trend
Top Backlinks
Ad Copies
Keyword Ad History

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign?

October 2017
March 2017
January 2017
May 2017
September 2017
November 2017

Which types of ads can be created with Ad Builder? Choose two answers.

Ads with responsive HTML
Video ads
Flash ads
Text ads

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

Keywords that your competitors are ranking for in paid search
Keywords from .xls, .csv and .txt files
Keywords from Google Shopping campaigns
Keywords from Google Search Console
Keywords that your competitors are ranking for in organic search