DoubleClick Bid Manager Exam Answers - Academy for Ads

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DoubleClick Bid Manager Exam Answers - Academy for Ads

For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

The tag needs to be assigned an app ID
In-app conversions are not currently supported
The app developer needs to pass device ID into the dc_rdid parameter
The tag needs to be set as INS tag with mobile capacity

In which two tags can macros be added? (select two)

(Select All Correct Responses)
Click tracker
Dynamic targeting key
Image
Floodlight

When creatives are published from Studio, what creative type is set in DoubleClick Campaign Manager?

Image
Rich Media
HTML5 banner or In-stream video
Custom Display Interstitial

When assets are added to an existing creative, where will these updates automatically appear?

Updates appear as a new creative
In future ad creative assignments, but not within existing ads
Within the ads where the creatives are assigned
In the creative preview, but not in currently assigned ads

Where are DoubleClick Campaign Manager and Bid Manager linked?

Admin subaccounts
Floodlight configuration
Advertiser properties
Campaign properties

What data is provided in Video Verification?

Information about ads that served on the same page
Resolution and bit rate details
Video player size and its viewability
Asset and transcoding validation

What two methods measure impressions served in a mobile app? (select two)

(Select All Correct Responses)
Serving mobile creative directly through DCM
1x1 impression tracker
Mobile tracking ad
Click tracker ad

What functionality is available to manage conversion data using the API? (select two)

(Select All Correct Responses)
Run
Insert
Update
Delete

Which Reporting tab can generate spreadsheet reports, but not charts?

Report Builder
Attribution
Insights
Verification

What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

Sales Floodlight tags that capture revenue
Dynamic Floodlight tag that sources product or service IDs
Custom Floodlight variable that captures the product or service ID
Custom 1x1 pixel that fires when the product or service page loads

 

Which two features may be used to log additional information about a click? (select two)

(Select All Correct Responses)
Image source tags
Landing page URL suffix
Event tags
Dynamic targeting keys

If a publisher serves a placement tag after the campaign end date, what ad will serve?

The backup image
A generic ad
The default ad
Nothing will serve

What is the limit to retrieve log data from a Data Transfer (DT) Google Bucket?

Unlimited
30 days
1 year
60 days

What section within a Floodlight activity's settings allows users to add publisher tracking tags?

Google Tag Manager
Custom Floodlight variables
Advanced properties
Dynamic tags

What object in DoubleClick Campaign Manager is equivalent to a creative in Bid Manager?

An ad
A creative
A campaign
A placement

What timezone is used in data transfer (DT) timestamps for impression and click files?

Eastern Time (ET)
The advertiser's timezone
The user's timezone
Coordinated Universal Time (UTC)

What is required to track mobile app conversions using Floodlight tags?

A dynamic publisher pixel implemented in the Floodlight tag
A Floodlight tag with the activities set to collect in-app variables, available in DT files
A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK

When would a VPAID asset be used?

For videos served on mobile devices
As a backup for a VAST asset
When VAST is not supported
When a video ad contains interactive features

Paid search dimensions in Report Builder are compatible with which metric?

Downloaded impressions
Cost Per Click
Paid Search Revenue
Active View

What are three benefits of using Internal Redirect tags? (select three)

(Select All Correct Responses)
Reduce latency on ad-serving
Saves time from having to negotiate deals with the publisher
Richer domain information in DoubleClick Verification
Standardize a counting method with DoubleClick publishers

When a "plan" is executed in DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

A dynamic feed that can be quickly implemented into DoubleClick Studio
A list of creative specs for implementing the deals in Bid Manager
TrueView placements for running on YouTube properties
A list of placements you intend to purchase and the publishers you're buying inventory from

When trafficking a campaign, what action triggers the automatic creation of a default ad for display placements?

Adding a rich media creative at the campaign level
Adding an image creative at the advertiser level
Adding an HTML5 creative at the campaign level
Adding an image creative at the campaign level

nventory purchased in a media plan is entered as what?

Placements
Floodlight tags
Campaigns
Landing pages

In DDM Reporting's Insights tab, which two cards show a snapshot of performance? (select two)

(Select All Correct Responses)
Video Player Size
Paid Search Ad
Creative Type
Device Usage

What are the required settings to give a user access to reporting for a specific advertiser?

Create a user role, and assign the advertiser as the sub-account.
Ask the advertiser to send an email to support, granting access to their reporting data
Create a user profile with a reports-only user role, and filter for that advertiser
Schedule a report to be sent to the user, automatically granting them access to that data

What happens when a user meets the frequency cap for an ad?

Another ad or a default ad is served
Ads stop serving to that user
Ads serve at a lower CPM
The placement stops serving to that user

At what level can landing pages be set, so they are the same across multiple ads?

Ad
Creative
Account
Placement

What report in Report Builder shows the number of unique users who have interacted with ads?

Cross-Dimension Reach
Standard
GRP
Path to Conversion

What targeting rules are needed to display the correct ad to users who have viewed (but not purchased) a product?

Positively target all product viewers AND negatively target all product purchasers
Positively target all product purchasers AND negatively target all product viewers
Negatively target all product purchasers AND collect purchase IDs using u-variables
Positively target all product viewers AND collect purchase IDs using u-variables

In a Path to Conversion report, when a user selects to "Pivot On Interaction Path," what are two major differences from the unpivoted report? (select two)

(Select All Correct Responses)
Each conversion gets its own row with interactions in separate columns
Rows and columns are flipped
Each interaction gets its own row with interactions spread across rows
Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted

What account structure should be used to share Floodlight tags and audience lists, while maintaining an advertiser's individual line of business?

Shared billing profiles
Dynamic tags
A "parent/child" relationship
An account/advertiser relationship

Which two tabs in DDM Reporting provide access to viewability data? (select two)

(Select All Correct Responses)
Report Builder
Verification
Summary
Attribution

What two methods count impressions on site-served creatives? (select two)

(Select All Correct Responses)
Mobile tracking ad
Click tracker ad
1x1 impression tracker
Tracking Ads

When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

Target remarketing lists for all image creatives
Assign the ad's frequency cap to one impression per day
Allocate more budget to building better video creatives

Create a sequential rotation with the Rich Medi