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Doubleclick Billing Basics Assessment Answers

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Doubleclick Billing Basics Assessment Answers


Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?

She launched a new rich media campaign
She set up click trackers
She enabled day and time targeting
She increased media spend, which moved her to a higher rate tier

Your agency has set up a purchase order (PO) number at the billing profile level in Bid Manager.

In which section of the invoice can you see the PO number?

As an invoice split level
Directly below the Order Details
In the upper top corner of the invoice
As a payment coupon

While examining your invoice, you notice a charge that is incorrect.

At what point should you contact your Account Manager?

After paying the invoice
On the last day of the sixty-day billing cycle
After the third day of the month, but prior to the twenty-fifth
Prior to paying the invoice

Which DoubleClick platform is billed on total media costs and includes a platform fee, data fees, and any third-party fees?

AdWords
Campaign Manager
Bid Manager
Search

Alex is in charge of DoubleClick billing for his agency. He’d like to separate charges on his Bid Manager invoice so he can clearly see the costs of media fees and platform fees.

How can he accomplish this?

Assign an Itemization level as “Separate media and platform” fees
Make adjustments based on the sixty-day rolling invoice cycle
Fill out the “Billing invoice code” field
Add the information to the “Invoice detail level” field

Along with rates, which billing configuration is set based on contract?

Email address
Invoice level
Currency
Purchase order (PO) number