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SEMrush SEO Toolkit Exam Answers 2018

SEMrush SEO Toolkit Exam Answers 2018, this exam will assess your mastery of the SEMrush tools useful for SEO specialists. Upon successful completion of this exam, you will receive an SEMrush for SEOs certificate. Your certificate will be valid for one year from the date it was issued.

SEMrush Certification for SEOs Answers





Mark the three statements that desсribe the Keyword Difficulty tool’s functionality.

You can find out how hard it is to improve your rankings for given keywords in organic results
You can assess keywords’ cost per click
You can find out if the analyzed keywords result in SERP features
You can see SERP snapshots for each analyzed keyword
You can filter out keywords by Difficulty, Volume and Number of Results
You can analyze up to 500 keywords simultaneously

Look at the table from the Backlink Gap tool. What do the numbers in the last five columns show?

How many backlinks from referring domains (listed in the first row) each of the analyzed domains (listed in the first column) has
How many backlinks from referring domains (listed in the first column) each of the analyzed domains (listed in the first row) has
The total number of analyzed domains that a specific referring domain (listed in the first row) links to
The total number of analyzed domains that a specific referring domain (listed in the first column) links to

Position Tracking allows users to track a website’s search visibility across multiple devices (desktop, phone and tablet) and locations (down to the city level) in one project.

False
True

The Backlinks report helps users compare backlink metrics for several URLs.

False
True

You cannot compare more than three domains with the help of Keyword Gap.

False
True

What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?

Traffic cost is a value entered by a user
Traffic cost is an amount of money made with Google AdSense
Actually, this screenshot is taken from the Paid Search Positions Report
Traffic cost is an estimation of the budget for a Google AdSense campaign
Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google AdWords

Which SEMrush tool will guide you through the first steps in creating new content for target keywords?

SEO Content Template
On Page SEO Checker (formerly SEO Ideas)
Organic Traffic Insights
Position Tracking
My Reports

Look at the image below. Where should you click to learn about toxic markers of the first backlink in the list?

3
1
2
4

Look at these keyword lists generated by the Keyword Magic Tool. Keywords from which list are more difficult in terms of bypassing your competitors in organic search?

They are equally difficult
There is not enough information to determine
1
2

The Traffic Analytics tool provides information about traffic driven to websites by different search engines EXCEPT…

Bing
Google
DuckDuckGo
sm.de
All of them are included in the tool
Teoma
Ask

The My Reports Tool allows you to... Choose three answers.

Export keywords to Excel
Invite others to edit your templates
Personalize reports by inserting a logo
Create custom reports from scratch
Schedule reports

What does the SEMrush Sensor score refer to?

SERP volatility
SERP structure
SERP features usage
Number of Google updates
Fluctuation of a user’s website in SERP rankings

Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?

Backlink Audit
Organic Traffic Insights
Position Tracking
On Page SEO Checker (formerly SEO Ideas)

You are going to check your site's technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?

Use the Site Audit Allow Rules
Alter your robots.txt file
Delete a part of your website
Block the bot from crawling sitemaps
Use the Site Audit Disallow Rules

Which domain shown in the picture was the most popular worldwide in April 2017?

aol.com
thepiratebay.org
google.cl
weebly.com
dailymotion.com

Position Tracking Visibility is another name for Average Position

True
False

SEMrush provides only fresh live data for Domain Analytics.

False
True

Which tool can help you find a way to rank higher for target keywords?

My Reports
On Page SEO Checker
Position Tracking
Traffic Analytics
Brand Monitoring


The Link Building tool helps users enrich their sites’ backlink profiles. The tool can be integrated with Google Search Console. What will this integration do?

Prioritize your prospects by analyzing the popularity of the keywords your site is ranking for
Specify a list of prospects by excluding sources from which you’ve already acquired backlinks
Make your assessment of backlink prospects’ ratings more precise
Provide users with more domain prospects to earn backlinks from



SEO Fundamentals Exam Answers 2018

SEO Fundamentals Exam Answers 2018


What is the approximate number of Google’s ranking factors?

Over 1000
Over 20
Over 100
Over 2000
Over 200

What does PLA stand for?

Popular Links Analysis
Product Listing Ads
Personally Listed Ads

What is the name of the URL element that is present on every page except the homepage?

Subdomain
Slug
TLD
Protocol

To ensure the highest Google rankings, it will be enough to focus your efforts on just several main ranking factors.

False
True

What is sitemap.xml?

A site map intended for users, similar to a table of contents
A file that is uploaded from Search Console to the root directory of a website to confirm the rights to this website
A file with a list of a website’s URLs to be indexed

What’s the difference between a 301 and a 302 redirect?

301 is used for a temporary page redirection, 302 for a permanent redirection
301 is used for a page redirection block, 302 for a permanent redirection
301 is used for a permanent page redirection, 302 for a temporary redirection
301 is used for a temporary page redirection, 302 for a redirection block

Microdata markup is an automatic method in which Javascript adds schema annotation into the the head of the page.

True
False

Which of the following symbols should you use to separate the words in the slug, according to best practice?

Plusses
Dots
Hyphens
Colons

Fill in the blanks: ______ reviews are the source for your rating in the Knowledge Panel on Google, while Apple maps uses the review stars from ______ by default.

TripAdvisor, Foursquare
Google, Facebook
TripAdvisor, Facebook
Google, Yelp

Which status code tells us that the server is currently unable to handle the request (“temporarily unavailable” error)?

302 code
404 code
503 code
200 code

Which keywords are best to target?

Those with higher volume and lower competition
Those with higher volume and higher competition
Those with lower volume and lower competition
Those with lower volume and higher competition

Which factors will increase the value of a link? Choose two answers.

Links from PBNs
High authority of the linking domain
Relevant keywords in the anchor text
A link with a ‘nofollow’ attribute in the comment section of a blog post

When using this mobile site type, you’ve got a single set of files with one version of content, which is shown to a user regardless of the device they’re using.

Dynamic serving
Separate domain
Responsive design

What does AMP stand for?

Agile Main Page
Advanced Mobile Performance
Artificial Mobile Presentation
Accelerated Mobile Pages

What is the primary difference between mobile search results and desktop search results?

There is no difference
To ensure better user experience, you should have less content on your mobile website
Nofollow backlinks count when it comes to mobile SEO
More focus is made on local results

Fill in the blanks: ______ is the manual method where you add in-line schema annotations to the corresponding HTML page elements. When you use ______, Javascript fires and inserts the markup into the head of the page.

Schema.org, Microdata markup
Microdata markup, JSON-LD
JSON-LD, Microdata markup
Microdata markup, Schema.org
Schema.org, JSON-LD

What are the main ways of improving your mobile website’s user experience? Choose three answers.

Making sure your content is easily readable
Adjusting your page elements to make them easy to click with fingertips
Using a dynamic serving website to make it mobile-friendly
Making your content shorter so users can explore your site faster
Making sure your phone number is clickable

What are the signals that help Google see that your site is targeting a specific country? Choose two answers.

You use the country’s ccTLD
You use the “.com,” “.net,” or “.org” TLD
A subfolder of your website contains the country’s name
You use the country’s language in your hreflang directive in the header

Which of the listed factors are important for local SEO? Choose three answers.

Mentions of your business name, address, and phone number
Total number of backlinks from trusted websites
Links from local websites
Localized site content
Follow/nofollow backlink property

Which of the listed items does Search Console allow you to do? Choose two answers.

Discover the traffic sources and track users by the sources
Make sure that Google can crawl your website
Discover which queries caused your site to appear in certain positions in search results
Monitor and analyze your site’s audience behavior


SEMrush Advertising Toolkit Exam Answers 2018

SEMrush Advertising Toolkit Exam Answers 2018, this exam will assess your mastery of the SEMrush tools for PPC and advertising. Upon successful completion of this exam, you will receive an SEMrush for PPC specialists certificate. Your certificate will be valid for one year from the date it was issued.

SEMrush Advertising Toolkit Exam Answers





 

You can see copies of your competitors’ PLAs with the help of SEMrush.

True
False

Ad Builder DOESN’T allow you to edit several ads simultaneously.

False
True

According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

False
True

Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

True
False

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Adwords?

Organic Traffic Insights
Advertising Research
Keyword Magic Tool
Position Tracking
PPC Keyword Tool

Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

Display Advertising
PPC Keyword Tool
Position Tracking
Ad Builder

Which report can be useful for starting an advertising campaign?

Advertising Research
PLA Research
All the listed

With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

Ads Builder
PPC Keyword Tool
Position Tracking
Keyword Gap (former Domain vs Domain)
Display Advertising
Advertising research
Keyword Ads History

Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

Keyword Magic Tool
This cannot be done
Keyword Gap
Ads Builder

You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

PLA Research
Keyword Magic Tool
Sensor
Advertising Research

You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

Keyword Magic Tool
Organic Research
Advertising Research
PLA Research

Which tool should you use in order to see the sources where your competitor published display ads?

This cannot be done
Ads History
Ads Copies
Ads Builder
PPC Keyword Tool
Display Advertising

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

Keyword Overview → Phrase Match Report
Keyword Magic Tool
Ads History
Keyword Overview → PPC Keyword Tool
PLA Research
Position Tracking

What step should you take after you have grouped new keywords and moved them from one group to another?

Specify keywords match type
Filter results by CPC
Remove cross-group negatives
There is nothing left to do. You can start exporting the results

What keywords CANNOT be compared with the help of Keyword Gap?

Domain’s desktop and mobile data
Domains’ common keywords
Domains’ unique keywords
Domain’s organic and paid keywords

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

Keyword Gap
Position Tracking
Keyword Difficulty
Keyword Overview → Phrase Match Report
Keyword Magic Tool

The “Full Advertising Research Report” generated within the My Reports tool includes these three reports:

Traffic Analytics Sources
Top Paid Competitors
Position Tracking Trend
Top Backlinks
Ad Copies
Keyword Ad History

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the least successful for Apple.com in terms of the cost-effectiveness of their ad campaign?

October 2017
March 2017
January 2017
May 2017
September 2017
November 2017

Which types of ads can be created with Ad Builder? Choose two answers.

Ads with responsive HTML
Video ads
Flash ads
Text ads

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

Keywords that your competitors are ranking for in paid search
Keywords from .xls, .csv and .txt files
Keywords from Google Shopping campaigns
Keywords from Google Search Console
Keywords that your competitors are ranking for in organic search



Bid Manager Brand Controls Basics Assessment Answers

Bid Manager Brand Controls Basics Assessment Answers


 

An advertiser wants to serve on sites that are suitable for general audiences, similar to movie ratings.

Which targeting option should they use?

Viewability of 20 percent or greater
Digital content labels
Motion picture ratings
Video ad position

Who controls the type of site content that's acceptable for your ads to appear on?

You
Google
Industry-respected certification organizations
Consumers who watch ads

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies
YouTube Community Guidelines
AdSense Program Policies
YouTube Partner Program

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False
True

To be eligible for advertising, which of the following must videos comply with?

Nothing
Search Network Policies
Advertiser friendly content guidelines
AdSense Program Policies

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.

How does an advertiser create a blacklist of apps and sites where their ads will never serve?

Create a channel of URLs and apps, and set it as a blacklist for that advertiser.
Create a list of negative keywords, and set it as a blacklist for that advertiser.
Create a spreadsheet of URLs and apps, and share it with your account manager.
Enable the API for blacklisted channels, and submit through a structured data file.

Campaign Manager Brand Controls Basics Assessment Answers

Campaign Manager Brand Controls Basics Assessment Answers



 

An advertiser wants to prevent ads for their new campaign from serving on problematic domains. What should they do?

Enable ad blocking
Deactivate the ad tag
Unassign ads from the placement
Run default ads

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies
YouTube Community Guidelines
AdSense Program Policies
YouTube Partner Program

An advertiser wants to see what portion of their ads are serving outside their targeted geographic region. Where should they look?

Verification reports
Ad targeting settings
Publisher reports
Report Builder

To be eligible for advertising, which of the following must videos comply with?

Nothing
Search Network Policies
Advertiser friendly content guidelines
AdSense Program Policies

Why would an advertiser use digital content labels?

To verify their ads are running in a spot that’s viewable
To verify their ads are running on high-end devices
To verify their ads are running on premium inventory
To verify their ads are running next to content that is suitable for their audience

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False
True

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.

Ad Exchange Brand Controls Basics Assessment Answers

Ad Exchange Brand Controls Basics Assessment Answers


How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies
YouTube Community Guidelines
AdSense Program Policies
YouTube Partner Program

To be eligible for advertising, which of the following must videos comply with?

Nothing
Search Network Policies
Advertiser friendly content guidelines
AdSense Program Policies

An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content.

What brand control should they use?

Third-party verification
Pre-targeting URL exclusions
Sensitive categories
Pre-targeting vertical exclusions

Why would an advertiser use pre-targeting vertical exclusions?

If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
If they wanted to prevent their ads from running on a specific mobile app
If they wanted to prevent their ads from running on a specific publisher domain
If they wanted to prevent their ads from running on mobile and tablet devices

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False
True

Who controls the type of site content that’s acceptable for your ads to appear on?

You
Google
Industry-respected certification organizations
Consumers who watch ads

Doubleclick Billing Basics Assessment Answers

Doubleclick Billing Basics Assessment Answers


Tara is your agency’s Campaign Manager specialist. You reach out to her to figure out why there are additional cost-per-thousand-impressions (CPM) fees on this month’s invoice. What did Tara do to incur this increase in fees?

She launched a new rich media campaign
She set up click trackers
She enabled day and time targeting
She increased media spend, which moved her to a higher rate tier

Your agency has set up a purchase order (PO) number at the billing profile level in Bid Manager.

In which section of the invoice can you see the PO number?

As an invoice split level
Directly below the Order Details
In the upper top corner of the invoice
As a payment coupon

While examining your invoice, you notice a charge that is incorrect.

At what point should you contact your Account Manager?

After paying the invoice
On the last day of the sixty-day billing cycle
After the third day of the month, but prior to the twenty-fifth
Prior to paying the invoice

Which DoubleClick platform is billed on total media costs and includes a platform fee, data fees, and any third-party fees?

AdWords
Campaign Manager
Bid Manager
Search

Alex is in charge of DoubleClick billing for his agency. He’d like to separate charges on his Bid Manager invoice so he can clearly see the costs of media fees and platform fees.

How can he accomplish this?

Assign an Itemization level as “Separate media and platform” fees
Make adjustments based on the sixty-day rolling invoice cycle
Fill out the “Billing invoice code” field
Add the information to the “Invoice detail level” field

Along with rates, which billing configuration is set based on contract?

Email address
Invoice level
Currency
Purchase order (PO) number

What does the Backlink Audit tool do? Choose two answers.

What does the Backlink Audit tool do? Choose two answers.
Finds potentially dangerous anchor texts
Informs you of whether or not SEMrush believes your domain is at risk of a Google penalty
Discovers backlink opportunities by monitoring brand name mentions

Compares backlinks of different domains

Which domain shown in the picture was the most popular worldwide in April 2017?

Which domain shown in the picture was the most popular worldwide in April 2017?
aol.com
thepiratebay.org
google.cl
weebly.com
dailymotion.com

The My Reports Tool allows you to... Choose three answers.

The My Reports Tool allows you to... Choose three answers.
Export keywords to Excel
Invite others to edit your templates
Personalize reports by inserting a logo
Create custom reports from scratch

Schedule reports

The Traffic Analytics tool provides information about traffic driven to websites by different search engines EXCEPT…

The Traffic Analytics tool provides information about traffic driven to websites by different search engines EXCEPT…
Bing
Google
DuckDuckGo
sm.de
All of them are included in the tool
Teoma

Ask

Which SEMrush tool will guide you through the first steps in creating new content for target keywords?

Which SEMrush tool will guide you through the first steps in creating new content for target keywords?
SEO Content Template
On Page SEO Checker (formerly SEO Ideas)
Organic Traffic Insights
Position Tracking

My Reports

SEMrush provides only fresh live data for Domain Analytics.

SEMrush provides only fresh live data for Domain Analytics.
False

True

Look at these keyword lists generated by the Keyword Magic Tool. Keywords from which list are more difficult in terms of bypassing your competitors in organic search?

Look at these keyword lists generated by the Keyword Magic Tool. Keywords from which list are more difficult in terms of bypassing your competitors in organic search?
They are equally difficult
There is not enough information to determine
1
2

Look at the image below. If these advanced filters are applied, what position range will be shown in the report?

Look at the image below. If these advanced filters are applied, what position range will be shown in the report?
1-10 and 20-100
11-19
10-20

1-9 and 21-100

You are going to check your site's technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?

You are going to check your site's technical health, but you need to exclude a part of your website from the analysis. What is the easiest way to do this with the help of SEMrush?
Use the Site Audit Allow Rules
Alter your robots.txt file
Delete a part of your website
Block the bot from crawling sitemaps
Use the Site Audit Disallow Rules

Look at the image below. Where should you click to learn about toxic markers of the first backlink in the list?

Look at the image below. Where should you click to learn about toxic markers of the first backlink in the list?
3
1
2

4

Position Tracking Visibility is another name for Average Position

Position Tracking Visibility is another name for Average Position
True
False

Which issue type reported by the Site Audit tool is most severe?

Which issue type reported by the Site Audit tool is most severe?
Tips
Notices
Errors

Warnings

Which report do you need to use to find out what keywords drive traffic to your competitors’ sites organically?

Which report do you need to use to find out what keywords drive traffic to your competitors’ sites organically?
Organic Positions Report
Keyword Analytics Reports
Advertising Positions Report

Position Tracking Tool

Which tool can help you find a way to rank higher for target keywords?

Which tool can help you find a way to rank higher for target keywords?
My Reports
On Page SEO Checker (formerly SEO Ideas)
Position Tracking
Traffic Analytics

Brand Monitoring

You cannot compare more than three domains with the help of Keyword Gap (former Domain vs Domain).

You cannot compare more than three domains with the help of Keyword Gap (former Domain vs Domain).
False

True

Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?

Which tool helps you better understand what’s happening on your website and improve your SEO strategy based on your actual traffic statistics?
Backlink Audit
Organic Traffic Insights
Position Tracking

On Page SEO Checker (formerly SEO Ideas)

What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?

What is the point of the ‘Traffic Cost’ metric in the SEMrush Organic Research Positions Report? What does this metric mean?
Traffic cost is a value entered by a user
Traffic cost is an amount of money made with Google AdSense
Actually, this screenshot is taken from the Paid Search Positions Report
Traffic cost is an estimation of the budget for a Google AdSense campaign

Traffic cost is an estimation of how much it would cost to bid on organic keywords through Google AdWords

What does the SEMrush Sensor score refer to?

What does the SEMrush Sensor score refer to?
SERP volatility
SERP structure
SERP features usage
Number of Google updates

Fluctuation of a user’s website in SERP rankings

The Backlinks report helps users compare backlink metrics for several URLs.

The Backlinks report helps users compare backlink metrics for several URLs.
False
True

Position Tracking allows users to track a website’s search visibility across multiple devices (desktop, phone and tablet) and locations (down to the city level) in one project.

Position Tracking allows users to track a website’s search visibility across multiple devices (desktop, phone and tablet) and locations (down to the city level) in one project.
False
True

The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month. What effect does this have on the ads within that campaign?


The campaign budget for one of your campaigns is set to Monthly. The monthly budget is reached on the 15th day of the month. What effect does this have on the ads within that campaign?


They discontinue showing for the rest of the day and will resume the next day

They do not resume. You must start a new campaign.

They continue showing until the account-level budget is reached.

They discontinue showing and will resume the first day of the next month.

Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.


Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

True

False

Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?


Once you’re able to quantify your metrics, what is the next step in developing a growth mindset?



 A. Create a facebook audience


B. Select a marketing channel to focus on


C. Start looking for weaknesses in your funnel


D. Start looking for strengths in your funnel

As a new inbound salesperson, you are most excited when you are able to leverage your large network because it relates to the common connect strategy. Which of the following is a common connection that you can leverage?


As a new inbound salesperson, you are most excited when you are able to leverage your large network because it relates to the common connect strategy. Which of the following is a common connection that you can leverage?

  • One of your customers may refer a potential buyer

  • One of your fellow employees knows the potential buyer

  • An acquaintance outside of your organization knows the potential buyer

  • All of the above

Which of the following is the most important question that you should be asking yourself to fully understand the awareness stage for your buyer?


Which of the following is the most important question that you should be asking yourself to fully understand the awareness stage for your buyer?

  • When buyers investigate your company’s offering, what do they like about it, compared to alternatives?

  • How are buyers aware of potential solutions to their challenges?

  • What concerns do buyers have with your product or service?

  • How do buyers educate themselves on their goals?

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