Google Search Advertising Assessment Exam Answers

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Google Adwords Advanced Search Exam Answers 2018  now is called Search Advertising Assessment and is available on Google Academy for Ads. Now it's available on Google Academy for Ads. Google changed this exam 17th January, 2018.
Search certification exam assessment contains more than 100 possible questions. It means, that every time you take the exam you get 100 random questions from all possible questions and in random order.

 

Which option can you use to capture potential business later in the day, even on a limited budget?

Bid capping
Ad automation
Bid allocation
Ad delivery

 

Get Certified in Advanced Search NOW!!!

 

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

US$12
US$14
US$11
US$13

 

You can use target cost-per-acquisition (CPA) bidding to help:

get as many clicks as possible within your budget
get as many conversions as possible within your budget
get as man conversions as possible within a flexible budget range
generate more clicks than manual bidding would generate

Which of these statements is true?

Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location
Location targeting determines which business address appears in an extension
Location extensions appear when someone who's physically near the business searches on relevant terms

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?

Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets
Knowing the cost-per-conversion can help her better optimize the campaign's keywords
Cost-per-conversion data can be compared with competitors' cost-per-conversion data
Cost-per-conversion data can indicate whether her profit will increase

The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?

Buy flower-arranging books
Buy plant books
Buy gardening books
Buy keyword books

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

highest Ad Rank
lowest maximum CPC bid
highest cost-per-acquisition (CPA) bid
highest maximum cost-per-click (max. CPC) bid

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

Using multiple conversion code snippets with a single-account conversion tracking
Using 1 conversion code snippet with cross-account conversion tracking
Setting up automated conversion rules for both accounts
Combining the accounts for streamlined reporting

Which statement about ad extensions isn’t true?

They often appear below the organic search results
They tend to improve an ad's visibility
They show additional information about a business
They can help improve clickthrough rate

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

The company's email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
Ad spend should always be 7% of revenue, which should be used as the target ROI

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

Flat fee, based on the caller's phone model
By the minute, based on the length of the call
Negotiated in advance, with bulk discounts
The same as when someone clicks on an ad

An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?

affordable underwater digital camera
water-proof camera
camera for use underwater
underwater camera case

You might analyze exact match impression share data to get an idea of:

the percentage of eligible impressions you received for searches that exactly matched content on your landing page
the number of times your ads were shown on the Search Network
the percentage of eligible impressions you received for searches that exactly matched your keywords
the number of eligible impressions your broad match keywords received

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

Click through conversions
Cross-OS conversions
Cross-through conversions
Cross-device conversions

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?

US$2.80
US$2
US$1.70
US$1.80

One factor the AdWords system uses to calculate an ad's actual cost-per-click (CPC) is the:

cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
maximum CPC bid of the ad showing in the #1 position on the page
location targeting of the ad showing one position lower on the page
maximum CPC bid of the ad showing one position lower on the page

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

Target Bid Simulator
Target CPA Simulator
Target CPA Planner
Keyword Simulator

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

Brand names of your top competitors' cameras
Words in your ad text, like model names of digital cameras
General phrases related to photography, like "camera lens" and "camera base"
Words from headlines on your website, like "electronics" and "take on cameras"

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

Slightly lower bids
Replace his three most expensive keywords with lower priced keywords
Choose accelerated instead of standard delivery
Slightly raise bids

You can use the AdWords Application Programming Interface (API) to:

integrate AdWords data with your inventory system
integrate AdWords data with multiple manager accounts
integrate data about competitors into your account
override AdWords functions you don't need

 

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Rotate randomly
Optimize for conversions
Rotate evenly
Optimize for clicks

Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers?

Ad group data that you customize with the Report Editor
Average position metric from the top movers report
Ad average position metric from the paid & organic report
Top of page rate metric from the Auction insights report

 

How would you determine the clickthrough rate (CTR) for a client's search ads?

Number of impressions divided by the average position
Number of clicks accrued per day
Number of impressions divided by the number of clicks
Divide the Number of clicks the ad gets by the number of impressions it gets

Which allows advertisers to automate AdWords reporting and campaign management?

Use of Structured Query Language (SQL) server reporting services
Execution of multiple reporting tasks from multiple computers
Execution of repetitive Data Mining Extensions (DMX) queries
Use of an AdWords Application Programming Interface (API) web service

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

Search Network with Display Select
Search Network, advanced
Display Network, advanced
Display Network with Search Select

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

"Custom Tees, Click Here"
"We sell custom t-shirts"
"Design Your Own T-shirt"
"Free shipping on CuStOm Ts"

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

Lower her Ad Rank
Add a second type of extension
Lower her maximum cost-per-click (max. CPC)
Raise her maximum cost-per-click (max. CPC)

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

spring dresses in several colors
a single best-selling dress
a catalog of spring and summer dresses
top-selling dresses for all seassons

You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

the mobile version of the facility's website as the landing page, and uses an interactive video showing current students and teachers reading together
a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client's website
the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter
a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client's business is located

Which is a best practice for writing an effective text ad?

Capitalize the first letter of each word in the headline
End the headline with an exclamation point
Make sure the headline wraps to two lines
Use all capital letters in the headline

To optimize a client's campaign to get the most out of her mobile advertising, you can:

edit the campaign's ad text to include information about how customers can purchase her product on their computers
use the maximise clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices
set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data
set shorter conversion windows to capture user who convert after researching on multiple devices

If you want to target ads to only people who speak Spanish, you can:

have Google translate your ad and keywords into Spanish
write your ad and keywords in English and target the Spanish language
in your ad text, make a reference to Spanish speakers
write your ad and keywords in Spanish and target the Spanish language

High quality ratings for an ad can:

increase how often people click on it:
increase its average cost-per-click (avg. CPC) bid
Improve its position
be achieved with an increase in bid

True or False: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

FALSE
TRUE

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

Up to US$20
Up to US$24
Up to US$21
Up to US$30

If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Display Network, advanced
Search Network only
Display Network only
Search Network with Display Select

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Remarketing lists for search ads
Retargeting lists for text ads
Dynamic search ads
Flexible bidding

Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:

optimize your client's keywords
All of the listed answers are correct
optimize your client's ad text
adjust your client's budget

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

FALSE
TRUE

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

Raise your max. CPC to US$3 to cover possible competitive bids
Use bid simulators to see CPC estimates
Try various CPC amounts to determine the average
Bid across multiple ad groups to determine the average

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Set the targeting for the ad group to “Target all”
Set the targeting for the campaign to “Target all” and resubmit the ad
Set all targeting for the ad group to “Bid Only” and at least one targeting method to “Target and bid”
Set the targeting for the ad group to “Broad Reach”

Which report is helpful when using site and category exclusions?

Ad group report
Campaign report
Keyword report
Placement report

 

In–market audience targeting consists of people:

who are in your overall target demographic group
who are currently researching options and actively considering buying a product or service like yours
whom you’ve reached through remarketing
who are interacting with contextually relevant content

Which would contribute to a higher Quality Score for a display ad?

High maximum cost–per–clicks (CPCs)
Fast landing–page load time
Testing all image ad sizes
High number of impressions

Targeting by topic is a good strategy if your client wants to:

drive sales on his website
reach a specific audience
control where his ads appear on the Display Network
actively manage his budget because he has strict cost–per–acquisition goals

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

Display Network – "Ads in mobile apps"
Display Network with the marketing objective of "Engage with your mobile app"
Display Network – "Mobile app installs"
Search Network with the marketing objective of "Mobile app installs"

When creating a display ad, Ad gallery lets you:

extend a Display campaign's reach to Google search partners
choose from existing design templates
automatically adjust image content based on campaign performance
automatically create a display ad from existing ad text

In order to use remarketing with Google Analytics, you need to:

have a goal conversion rate of 20%
have at least one active AdWords account
have a goal conversion rate of 30%
have your Google Analytics and AdWords accounts linked

 

Frequency capping gives advertisers the ability to specify a limit to the number of:

impressions for all viewers
clicks for all viewers
impressions for a unique viewer
clicks for a unique viewer

To raise awareness of what you're advertising without limiting who might see your ads, you should:

set a topic bid adjustment to show your ads on multiple pages about a specific topic
add multiple targeting methods and use the "Target and bid" setting
set a mobile bid adjustment to reach more customers on mobile devices
add multiple targeting methods and use the "Bid only" setting

 

Which allows advertisers to see which sites referred visitors with the most time spent on site?

Ad Planner
Display Planner
Keyword Planner
Google Analytics

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

increase overall impressions for the ad
improve the Quality Score of the ad on all Google properties
set expectations for customers who are in various stages of the buying cycle
identify the traffic to your website that was generated by AdWords ads

 

If an advertiser chooses to run ads in image formats, Google will:

display these ads on the Search Network
require that cost–per–thousand impressions (CPM) bidding be used
charge an additional fee to serve these ads
display these ads on the Display Network

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?

Ad rotation
Ad scheduling
Bid Optimizer
Frequency capping

When planning a campaign, the first thing an advertiser thinks about should be:

the advertiser's goals
the tools available to optimize the campaign
the tools available to build a display ad
the advertiser's daily budget

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

Internet Protocol (IP) addresses of people who've seen their ad
site on which people have seen their ad
frequency at which an ad is shown for a given person
countries of residence of people who've seen their ad

An advertiser would benefit from using affinity audience targeting if they want to reach people:

regardless of their particular interests
with a very specific interest, for example, avid marathon runners
who’ve already visited their website
with a particular broad interest, for example, sports fans

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Click
Viewthrough
Conversion
Impression

 

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

reach men, women, and children of all ages who need any kind of athletic shoes
increase brand awareness
sell high–end running shoes to competitive marathon runners
reach shoppers who are ready to buy right away

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Set bids on individual placements
Create a campaign for each website
Set bids at the ad group or campaign level
Choose websites that represent a variety of themes

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

AdWords account manager
AdWords Application Programming Interface (API)
AdWords editor
Automatic cost-per-click (CPC) bidding

 

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

US$18
US$30
US$45
US$15

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

Increase the number of keywords in each ad group
Increase her maximum cost-per-click (max. CPC) bid
Use the Shopping ad format
Add a location extension to her ad

The AdWords Application Programming Interface (API) allows developers to use applications that:

are accessible only through AdWords editor
can appear throughout the Google Search Network
can be uploaded into the Ad gallery
interact directly with the AdWords server

”Mobile app engagement” campaigns can be used to:

encourage people to download a new app
encourage people to rate an app in the app store
increase in-store call conversions
re-engage people who've downloaded an app

Why would the data for a Search Network campaign show conversions but no view-through conversions?

A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
A view-through conversion is counted when someone sees an ad in Google Search and calls the business

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can't do with an individual account?

Upgrade each individual AdWords account
Access the AdWords Application Programming Interface (API)
Upgrade multiple manager accounts
Use a single sign-in for all accounts

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

Keyword Planner
AdWords editor
Bid Simulator
AdWords API

Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

Put the ad headline in all capital letters
Include his keywords in the ad text
Include his business address in the ad text
Put special characters in the ad headline

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

increase the budget for all of her campaigns that contain these queries as keywords
create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords
lower the budget for all of her campaigns that contain these queries as keywords
increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well
When people click the ad, they're taken to the get-well category
Some of her keywords are on the landing page
It' obvious on the landing page that she's selling greeting cards

Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

+20% for San Francisco, -40% for Houston
+20% for San Francisco, -20% for Houston
+40% for San Francisco, -20% for Houston
+40% for San Francisco, -40% for Houston

 

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Raise the target cost-per-acquisition (CPA) bid
Use target outranking share bidding
Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages
Use accelerated delivery to show the ads throughout the day to make sure that the entire buget isn't spent in the morning

Which is a best practice for creating a mobile-preferred ad?

Use the same format and content as you'd use for a laptop ad
Put your most important information in the second line of ad text
Integrate mobile Flash video ads
Use a mobile-optimized landing page

Keyword Planner can do all of these things except:

suggest keywords and ad groups that may not have occured to you
provide historical statistics on search volume
multiply keyword lists together
provide Quality Score estimates and validate keywords

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

True
False

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

bring people to her site from blogs about gardening
be used with Shopping campaigns
take people to subpages on her site about gloves, tools, and fertilizer
take people to blogs about gardening

How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

They can help her evaluate how engaging her ad is to potential customers
They can give her an idea of how often someone clicked on her ad
They can help her calculate how often someone clicked on her ad and then converted
They can give her an idea of how often her ad is shown to potential customers

The automated "Maximize clicks" bid strategy attempts to get advertisers the most:

impressions for their daily budget
conversions based on their conversion goals
impressions in their preferred position range
clicks for their daily budget

You can add a “+” modifier in front of the words in a broad match keyword to:

specify that someone's search must include certain words or their close variations
indicate that this keyword should be dynamically inserted in your ad text
specify that certain words and their close variants be prioritized
override a negative keyword with a positive one

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

Set the campaign budget to a 30-day cycle
Increase the target CPA bid
Specify the bid amount for each individual campaign
Try a different automated bid strategy

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

The advertiser's landing page is down for maintenance
The edited ad is less relevant to the keywords in the ad group
The edited ad has a lower conversion rate
The advertisers's budget has been depleted

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

It uses conversion history to set higher bids when a conversion is more likely
It sets CPC bids as one-tenth of the current CPA bid setting
It adjusts CPC bids based on existing bid adjustments
It bids a static CPC value based on the current maximum CPC settings

The majority of consumers want ads customized to their:

country or nationality
city, zip code, or immediate surroundings
age group
interests and hobbies

A furniture store owner is creating her first AdWords campaign. What's the best way to group her products?

Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
Create a new campaign for every bed she sells in her store
Group them in a single ad group

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

Lots of his site visitors are signing up for his baseball trivia newsletter
Most of his customers are watching a ballgame when they visit his site
Most people are clicking on his ad already own at least 1 baseball cap
Lots of his site visitors are 49ers fans

 

According to Google data, after seeing an ad on their smartphone, more than half of people:

do a mobile search
go to the company's website and buy the product
go to a store and buy the product
send a text

Dynamic search ads would be most helpful for:

a global, online clothing retailer that changes its inventory seasonally
campaigns that need to reduce exposure on competitive keywords
a local restaurant with a dynamically changing menu that offers fresh, new entrees every day
moving an ad's position dynamically in whatever direction a person's eyes are looking

An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

Change keyword match types from exact match to phrase match
Lower bids on keywords with a low clickthrough rate (CTR)
Review impression share data to identify missed opportunities
Make changes to improve the components of Quality Score

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Add some large, memory-intesive graphics
Use the bid strategy "Maximize engagement"
Set up custom deep links
Customize the app for each format (phone, tablet, computer)

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

Campaign editor
Category editor
Bulk edits
Revision tool

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

Create 1 campaign with an ad group for each restaurant location
Create several campaigns with 2 ad groups each: dine in and takeout
Create 1 campaign with an ad group for all restaurant locations
Create 1 campaign with an ad group for each menu item

Which is a best practice for writing an effective text ad?

Use a passive verb in the headline
Write several ads and see which one performs the best
Talk about yourself and your business
Make the test different from what's on your landing page

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

Receive more conversions while paying more on average per conversion
Receive fewer conversions while paying more on average per conversion
Receive more conversions while paying less on average per conversion
Receive fewer conversions while paying less on average per conversion

 

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

US $0.32
US $0.30
US $0.03
US $0.31

Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

[US$1500 (revenue) - 10(number of products sold)]/US$1200(cost + AdWords spend)
US$1500 (revenue)  /  US$1200 (cost + AdWords spend)
[US$1500 (revenue) – US$1200 (cost + AdWords spend)] / US$1200 (cost + AdWords spend)
[US$1500 (revenue) - US$1500(cost)]/US$700(AdWords spend)

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

The average amount charged each time someone clicks on his ad
The projected maximum cost-per-click (max. CPC)
The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
The average amount needed to make the ad appear somewhere on the page

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Enhanced cost-per-click (ECPC)
Target outranking share
Target return on ad spend (ROAS)
Maximize clicks

Which statement is true?

Call-only ads only let people call the business
Call-only ads are available exclusively on the Display Network
Ads with call extensions only let people call the business
Call extensions send people to a landing page with a phone number

Each of these are benefits you’d expect from Shopping ads except:

free listings
More traffic and leads
Better qualified leads
ease of targeting without needing keywords

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

To show ads promoting "Sweet & spicy coconut" to people searching for that flavor
To make sure "Sweet & spicy coconut" continues to be the bestseller
To show ads promoting all the flavors to people searching for "gourmet popcorn"
It's most efficient to have a single ad group

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

run an app install ad
add a sitelink extension
include the word "Install" in the ad text
add a call extension

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

Increase the mobile bid adjustment for the campaign
Decrease the mobile bid adjustment for the campaign
Increase the number of mobile-optimized text ads
Decrease the number of mobile-optimized text ads

A successful AdWords text ad:

ties the call-to-action to the landing page
mentions at least 4 key selling points
talks about the advertiser's reputation
has a wrapping headline and at least 2 paragraphs of text

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

CPC Simulator
Portfolio Simulator
Bid Simulator
Keyword Simulator

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

Note the sale and date in the text
Insert the AdWords clock icon in each ad
Use the "Sale duration" function
Use the "Countdown" function

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

Great shoe stores
Shoe stores near me
Shoe store addresses
Shoe store sales

According to Google data, 70% of mobile searchers who've recently made a purchase have:

saved a business as a contact on their phone
called a similar business from their phone
visited a business's website from the search results page
clicked to call a business from the search results page

In order to differentiate ads from those of competitors, advertisers should:

Include prices and promotions
mention competitor offers and prices
use exclamation points and words in all capital letters
use special character, such as asterisks or hashtags

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

is using another automated bid strategy
is using Google Analytics
has fewer than 5 conversions in the last 15 days
has fewer than 15 conversions in the last 30 days

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

estimate revenue based on the value of an AdWords customer, factor out gross margins, and subtract AdWords costs
estimate revenue based on the value of a click, factor out gross margins, and subtract AdWords costs
estimate revenue based on in store sales, factor out gross margins, and subtract AdWords costs
estimate revenue based on online sales, factor out gross margins, and subtract AdWords costs

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

A CPC bid only affects Ad Rank on the Search Network
A CPC bid is one factor that affects Ad Rank
An increased CPC bid leads directly to a large increase in Ad Rank
An increased CPC bid leads directly to a small increase in Ad Rank

 

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

Forecast data
Manual bid changes
Test conversions
Historical conversion data

 

The strategic use of different marketing channels affects:

the average amount of each sale
target-customer demographics
online purchase decisions
payment methods

 

AdWords Editor lets users do all of these things except:

simultaneously make edits to multiple accounts online
keep working while offline
view statistics for all campaigns
export and import files

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Remove all but one of the pop-ups
Ensure that the pop-ups get Sean's attention
Ensure that the pop-ups relate to the search
Remove the pop-ups

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

She's using a "Standard" campaign
She prefers not to limit ad exposure, regardless of when the restaurant is open
Her ads generate 95% of her business on Fridays, so she'd like to show them more on that day
She can't afford to run ads at all times of the day and on all days of the week

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

About 20%
About 50%
Nearly everyone who's ready to buy
About 10%

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

He can get an idea of how many people double clicked his ads
He can better understand whether potential customers find his ads appealing
He can better understand what happens after potential customers click his ads
He can get an idea of how many people who've seen his ads actually became customers

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

BUY affordable LCDs
20-70% off LCD monitors
**Free** shipping on LCDs
Cheap, cheap, cheap monitors

 

Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?

A page showing a tablet
A page showing laptops
A computer store homepage
A page showing both laptops and desktops

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

The "Contact Us" page of the site
The page on which people sign up for coupons
The page showing rose bouquets
The home page, showing 5 types of bouquets that includes roses

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