Google AdWords Fundamentals Assessment Exam Answers 2018

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The Google Adwords Fundamentals Exam Answers covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.

Google Adwords Fundamentals Exam Answers
The exam is 120 minutes
The exam have 100 questions
The passing score of the exam is 80%.
The certification is validity period of 12 months

Adwords Fundamentals Exam Answers


The Exam contains 65 questions. You have 90 minutes to answer them. But there are 128 possible different questions you could get during AdWords Fundamentals Assessment Exam. This means that every time you take an exam, you randomly get 65 questions out of 128.
Adwords Fundamentals Exam Answers


Mary's campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the ad delivery method from "Accelerated" to "Standard"
Segment her campaign performance by time of day
Change the ad delivery method from "Standard" to "Accelerated"
Increase her daily budget

Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

Use a location bid adjustment to increase bids for customers in Tokyo
Create a separate ad group to target ads and bids for Tokyo
Use the user location view to understand if people who click your ads are located in Tokyo
Refine where your ads show by adding the keyword "Tokyo"

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

“Search Network”
"Search Network with Display Opt-in”
“Display Network”

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

Use target search page location to help get your client's ads to the top of mobile search page results
Set a mobile bid adjustment to increase bids for searches on mobile devices
Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices

You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

How much you've spent on the campaign compared to the value of leads generated
You can't calculate return on investment for campaigns that are focused on online leads
The percentage of budget spent compared to how many forms were completed
The number of clicks your ad received divided by the number of times it showed

When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?

Add the terms as exact match keywords
Add the terms as phrase match keywords
Add the terms as negative keywords
Add the terms as keywords

What report can help you identify opportunities to improve your keywords and ads?

Paid & organic report
Auction insights report
Search terms report
Time segmentation report

Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

A page with information on instrument rentals and a contact form
His homepage, with links to instrument sales, rentals, and music lessons
A page with information on music lessons and a contact form
A page with a wide selection of instruments for sale

You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?

It lets people who see your ad get directions to your store on Google Maps
It allows you to show your ad on app categories that you choose
It encourages people using mobile devices to install your app
It directs people to your online store to purchase your products

Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?

AdWords policies can help web user distinguish between ads and search results
AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
AdWords policies can keep disapproved ads and websites out of organic search results
AdWords policies can help keep ad costs low and affordable for advertisers

What happens when a campaign consistently meets its average daily budget?

Average cost-per-click (CPC) bids will be lowered
Your budget is automatically adjusted
Ads in that campaign will show less often than they could
Ads in that campaign will stop showing for the rest of the billing cycle

When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

AdWords only shows an ad for keywords with proper spelling and plural forms
Your keyword list would be disapproved based on Google's advertising policies
AdWords can automatically include these variations for you
Broad match includes the exact words and phrases a user searches for

Which is a benefit of advertising online with Google AdWords?

Advertisers can choose how much they spend and only pay when someone clicks their ad
Advertisers can choose how many times their ad should show during the day
Advertisers pay the same amount every time someone clicks their ad
Advertisers can pay to always show their ad above the organic search results

How are manual extensions different from automatic extensions?

Manual extensions require you to fill out additional information. Automatic extensions do not.
There is only one type of manual extension but many types of automatic extensions
Manual extensions cost more than automatic extensions
Automatic extensions require setup. Manual extensions do not.

Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

Create multiple ad groups that target different devices, and monitor the results
Set up an experiment to test which device he should target
Create multiple campaigns that target different devices, and monitor the results
Segment his campaign statistics by device

Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)

Search terms
Clickthrough rate (CTR)

Let's say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?


When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:

Negative match keywords
Broad match keywords
Exact match keywords
Phrase match keywords

You would choose to advertise on the Search Network if you wanted to:

reach customers browsing websites related to your business
reach customers while they're searching for your products or services
choose the types of websites where you want your ads tos how
choose from a range of ad formats, like video and image ads

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations." What does this mean?

Karen's ads often show below her organic results for the search query
People who see Karen's site in relevant organic search results often click through to her site
Karen's ads don't often show for the search query
Karen's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'

Donna sells t–shirts featuring vintage album covers. She wants people searching for unusual t–shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

“Search Network”
“Search Network with Display Opt-in”
“Display Network”

Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
A call-to-action like "Visit our gym now"
A promotion like "20% off fitness classes"
A call-to-action like "Sign up for a free trial"

Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and:

cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
cost-per-click (CPC) goals to raise your bid when a conversion is more likely
cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

Maximize clicks
Enhance cost-per-click (CPC)
Target return on ad spend (ROAS)
Target search page location

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

App promotion ads
Shopping ads
Image ads
Sitelink extensions

All other things being equal, if you've set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?


Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

the daily budget you've set
your historical conversion rate
the expected impact of extensions and other ad formats
the search ranking of your website

Which ad extension would you use for an advertiser who has a chain of local restaurants?

Seller ratings
Location extensions
Previous visit extensions
Sitelink extensions

An advertiser should group their campaigns by:

type of product or service
number of keywords
maximum cost-per-click (CPC) bids
number of ad groups per campaign

What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?

Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)
Cost-per-view (CPV)
Cost-per-click (CPC)

Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

Clickthrough rate (CTR)
Converted clicks
Conversion rate

How much are you charged for a click on your AdWords ad?

You're charged $0.01 for every click.
You're charged only the minimum amount needed to maintain your ad's position.
You're charged the full amount you bid.
You're charged 10 cents more than the next highest bid.

When creating text ads to advertise a client's small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

Include call–to–actions, such as "Find the nearest location"
Information about Italian food in the description
Use the same headline and description as other advertisers
An exclamation point in the display URL

What's one of the main benefits of using ad extensions?

Extensions increase your reach by showing your ad on more advertising networks
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
Extensions provide additional information to make your ads more relevant to customers
Extensions are automated so you don't have to create your ads

When building a keyword list for a Display Network campaign, you should do which of the following:

Use Display Campaign Optimizer to identify new keywords
Only include exact match keywords
Only use Keyword Planner to identify new keywords
Include keywords that are related to the websites your customers visit

Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?

AdWords budgets can only be set once annually and require a fixed commitment
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
Online campaigns generate clicks, whereas other channels generate exposure
Budgets cannot be applied to online campaigns due to constant changes in traffic

Susan's Sporting Goods sells a variety of sports equipment and clothing. How should Susan set up her AdWords account?

Create two accounts: one for equipment and one for clothing. Within the equipment account, create a campaign for basketballs and tennis rackets. Within the clothing account, create a campaign for jerseys and baseball hats.
Create an account for each product Susan's Sporting Goods sells. In each account, create a single ad group for all equipment and clothing products.
Create one account for Susan's Sporting Goods. Create two campaigns: one for equipment and one for clothing. Within the equipment campaign, create ad groups for basketballs and tennis rackets. Within the clothing campaign, create ad groups for jerseys and baseball hats.
Create one account for Susan's sporting goods. Create one campaign for both equipment and clothing. Create one ad group that includes basketballs, tennis rackets, jerseys, and baseball hats.

Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

Dynamic Search Ads
Ecommerce tracking
Conversion tracking

How should an advertiser with stores in both India and Germany set up an AdWords account to target users in these different locations?"

Create two separate accounts, one for each of these locations.
Create two separate campaigns, each targeting one of these locations.
Create two separate ad groups, each targeting one of these locations.
None of the above. AdWords can't target users in specific locations.

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

Increase the daily budget and add text ads with clear call-to-actions like "Buy now"
Use a balanced combination of broad-, exact-, and phrase-matched keywords
Add affinity audiences targeting people interested in green living and beauty
Target large metropolitan areas where people are more likely to encounter her product

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
Increase bids for ads with the lowest average position and clickthrough rate (CTR)
Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)

What is the Google Network?

The term that embodies all of the places where your AdWords ad can appear.
A network of partner websites that will show your AdWords ad.
A network of hardware devices, including chromebooks and android phones where your AdWords ad can appear.
The collective term for Google's professional support staff that can answer your AdWords questions 24/7.

In order to appeal to customers on mobile devices, it's important to:

Send users to a video-based landing page
Send users to a mobile–friendly landing page
Avoid using ad extensions
include your phone number as your display URL

Which targeting option can help you reach people who've previously visited your website?

Interest category targeting
Demographic targeting
Device targeting

You would choose to advertise on the Display Network if you wanted to:

show ads to people on non-Google search sites
show ads on Google Maps
show ads on websites related to your business
show ads on Google Shopping

Maria noticed last month that her ad often showed up beside a competitor's ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

Use the Search terms report to see the terms people were searching for when her ad was shown.
Use the paid & organic report to see how often her website pages are showing in Google’s free organic search results.
Track the clicks and clickthrough rate (CTR) of her ad campaign.
Use the Auction insights report to show how often her ads rank higher in search results than those of other advertisers. "

Which of the following items is not a component of Quality Score?

Landing page experience
Maximum cost–per–click (max. CPC) bid
Ad relevance
Expected clickthrough rate (CTR)

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

measures trends relating to the search terms people have used before seeing your ad
focuses on getting customers to complete an online purchase
shows you which ads lead to customer actions that have value for your business
automatically gives you personal details about the people who convert

You can use audience targeting to show your ads to:

specific websites, based on specific interests
groups of websites, based on specific interests
specific groups of people, based on their interests
specific groups of people, based on their location

If you'd like your ads to show on certain sites across the Internet, you can add these websites as:


An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?

Video ads
Ads with extensions
Shopping ads
Image ads

Each campaign in your AdWords account should have a single:

maximum cost-per-click (max. CPC) bid
landing page
business goal
ad group

Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?

Create a campaign with ads and keywords written in French
Create a campaign targeting Paris and languages other than French
Create a campaign targeting French and regions other than Paris
Create a keyword list with the exact match keyword "Paris" and negative keyword "France"

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

create a different ad for each keyword
create multiple ads for each keyword
only create one ad that's relevant to all keywords
create ads that are relevant to all keywords


What is the benefit of having multiple ads in an ad group?

Ads are only eligible to show ad extensions if there's more than one ad in that ad group
Ads are only eligible to show at the top of the page if there's more than one ad in that ad group
When using optimize for clicks, AdWords will automatically rotate your ads and give the best performing ones a better chance of showing more often
AdWords will automatically match each ad to the keywords it's most relevant to

Which client would you advise to use radius targeting?

Luis, whose e-commerce business delivers nationwide
Denise, whose service can reach customers within 30 miles
Christopher, who wants to promote his new product in select cities
Mabel, who wants to exclude her ads from certain cities

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Make sure the landing page is closely related to the ad
Increase the average daily budget for the campaign
Broaden the list of keywords to reach more potential customers
Increase the cost-per-click (CPC) bid for low-performing keywords


Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
Use the top movers report which campaigns have seen the biggest change in clicks since last month
Use the paid & organic report to show when his website appears in organic search, with no associated ads
Use the Search term report to show which search terms lead to the most clicks on his ads

On the Display Network, your ad is eligible to show on a webpage if your:

keywords match that webpage's content
ad text matches that webpage's content
landing page matches that webpage's content
website matches that webpage's content

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

Delete the keyword and use Keyword Planner to find more relevant keywords
Delete the keyword and add a synonym of the keyword to the campaign
Set an ad group bid adjustment of +20% for that keyword
Modify the ad associated with that keyword to direct to a highly-relevant landing page

Which of these metrics is especially important to clients who are running a branding campaign?

Clickthrough rate (CTR)
Average cost-per-click (avg. CPC)
Phone call conversions

An advertiser looking to drive conversions is using manual cost–per–click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

The profit derived from a paid click
The bids of the next closest advertiser
The average profit per conversion
The Quality Score of the keyword

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

They should use location targeting
They should use device targeting
They should use placement targeting
They should create remarketing lists for search ads

Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?


Your ad can show to a potential customers when your targeted language matches:

the customer's browser setting
the customer's Google interface language setting
the language of websites a user visits most often
the customer's operating system language

What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

Add search terms that are not leading to many clicks as negative keywords
Add sitelinks to your ads to make them even more prominent
Make sure all of these search terms are included as keywords, regardless of relevance
Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

Cost-per-thousand impressions (CPM)
Cost-per-acquisition (CPA)
Maximize Clicks
Manual cost-per-click (CPC)

Higher Quality Scores typically result in:

lower costs only
better ad positions only
lower costs and better ad positions
higher costs and better ad positions


How are negative keywords different from other keywords?

They can increase your costs.
They prevent your ad from showing for search terms that you don't want.
They make your ad appear for search terms that you don't want.
They can only be used for ads on the Display Network.


Data shows that the audience for a client's running shoe store is women ages 35 to 50. How can you optimize this client's Display Network campaign based on your research?

Set up a remarketing list to show ads to women who have previously visited your client's website
Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
Use frequency capping to limit the number of times men ages 40 to 65 see your client's ads
Add demographic and age targeting to show ads to people in this audience


Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

show ads when someone searches for dance classes
match his ad text to what people are searching
pick the most popular keywords for his campaign
show ads on dance websites and YouTube videos

A standard AdWords text ad is made up of:

display URL and description text
headline text, image, and description text
headline text and description text
headline text, a display URL, and description text

How are rich media ads different from other ad formats?

They are displayed on the Search Network
They are a type of text ad
They are static image ads
They are ads with animation or other types of motion

Which campaign type would an advertiser use to target users searching on

"Search Network with Display opt-in"
“Display Network”
Search Network
Video campaign

Why would an advertiser use sitelinks?

To let customers click a button to call the business
To showcase customer reviews with high-quality survey data
To show a link that sends people to the app store or starts downloading an app
To give customers quick access to multiple pages of an advertiser's website

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from AdWords, what can you do to start maximizing results for profit?

Test different cost-per-click (CPC) bids
Test only one version of your ad text
Lower the cost-per-click (CPC) bids and increase the budget
Delete keywords that are generating the most clicks

Which bid strategy should Sara use if her goal is to get more people to call her local catering business?

Cost-per-view (CPV)
Cost-per-thousand-impressions (CPM)
Cost-per-click (CPC)
Cost-per-acquisition (CPA)

Your client's campaign is consistently meeting its average daily budget. What should you do to maximize your client's budget throughout all hours of the day?

Increase the maximum cost-per-click (CPC) bid
Change the ad delivery method from "Accelerated" to "Standard"
Lower the daily budget amount
Pause the campaign to stop showing ads and accruing costs

Which is a benefit of advertising online?

Reach people who are likely interested in what you're advertising
Automatically collect information about potential customers
Increase your position in organic search results
Make money by showing ads on your website

You would advise a client that's launching a new product line to advertise on the Display Network because she can:

reach people who are interested in similar products
use text ads that encourage people to call her business
use text ads that encourage people to visit her website
reach people who are searching for her products

Sally's Spice Store sells a variety of spices and healthy cooking ingredients. Which targeting method should Sally choose if she wants her ads to show on websites that focus on health, wellness, and home-cooking?

Interest category targeting
Topic targeting
Location targeting
Placement targeting

You can use Keyword Planner to identify:

the number of negative keywords you should add
the amount of traffic potential keywords might get
which text ads are performing best based on your keywords
webpages where your ad can appear based on your keywords

A conversion is:

By definition when someone makes a purchase after clicking on your ad
When someone reaches your landing page after clicking your ad or video
Any interaction with your ad that can be measured, like watching a video for a certain length of time
An action defined as valuable to your business that someone takes after clicking on your ad

An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?

Keyword targeting
Device targeting
Audience targeting
Location targeting

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

Reach and frequency data
Cost-per-thousand-impressions (CPM) bidding
Call extensions
Placement targeting

What's one benefit of creating multiple ad groups?

You can set different budgets for each ad group?
You can break up keywords and ads into related themes
You can target specified ad groups into various Google networks
You can pause specific keywords if they're not performing well

Google Analytics can help you learn more about the behavior of your client's customers because it shows you how:

they perceive her products
likely they are to become a regular customer
they interact with her website
likely they are to click her ads

Why should you link your client’s AdWords account to Search Console?

See how your ads performed when triggered by actual searches
See how often your ads rank higher in search results than those of other advertisers
See if people reach your client's website via ads or organic search results
See which campaigns have the biggest changes in clicks, costs, and conversions

Anne–Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

Number of clicks on her ads and costs to produce her purses
How many times her ads have been viewed and clicked on
Number of clicks on her ads and revenue they generated
Costs to produce her purses and revenue generated from her ads

What happens as a result of a search campaign consistently meeting its daily budget?

Accelerated ad delivery
Higher average cost-per-clicks (CPCs)
Fewer sites targeted at once
Missed potential ad impressions


What does a high Quality Score indicate?

Your ad and landing page are relevant and useful to a viewer.
Your bid is high enough to have your ad displayed.
You have been an AdWords user for a long time.
Your ad relevance and landing page are below average.

When someone clicks your ad, the actual amount you're charged will be:

The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit

Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

“Display Network”
“Search Network”
“Search Network with Display opt-in”

Why might you use the “Search Network campaigns with Display opt-in” campaign type?

Your video ads can run on the Search Network
You can use one budget to advertise on the Search Network and Display Network
Your ads only show on the first page of search results
You can pick the exact websites where you want your ad to show

Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

Undo and redo multiple changes while editing his campaigns
Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
Manage, edit, and view multiple accounts at the same time
Copy or move items between ad groups and campaigns

Which statistic indicates how often a click has led to a conversion?

Clickthrough rate (CTR)
Conversion rate
Converted clicks

Paige's Pet Store is deciding on keywords for a new AdWords campaign. How should Paige set up her AdWords keywords?

Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.
Bundle similar keywords together in one ad group based on common themes.
Use general keywords to reach a specific audience.
Use negative keywords for terms that are related to pets and animals.


Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

Mobile bid adjustments
Target return on ad spend (ROAS)
Target search page location flexible bidding strategy
Target cost-per-acquisition (CPA)



Your client wants to improve her ad position. What would you recommend?

Improve the ad quality and increase bid amount
Add more keywords and increase daily budget
Improve Quality Score and decrease bid amount
Make the ad headline longer and more descriptive

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

There is no minimum

An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

Shopping Ads can only appear on
Shopping Ads can only appear on retail websites.
Shopping ads can appear on Google Search partner websites like YouTube
Shopping ads can only show on pre-roll video ads on YouTube

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
To show an ad more often, AdWords charges more than the average daily budget amount multipled by 30.4
Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies. However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4

In addition to how much the advertiser will pay, which two factors are decided by the AdWords auction? (Choose 2).

Whether or not the ad actually shows
The ad's position on the page
How quickly your landing page will load once a user clicks on the ad
The design of the ad, including font and color

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

Create multiple campaigns, each with a set of related keywords
Create campaigns based on the structure of his client's website
Create one campaign with a broad selection of keywords
Create one campaign for all the products his client offers

What bidding strategy should you use to maximize the number of visitors to your website?

Cost-per-view (CPV)
Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-acquisition (CPA)

A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?

Specific terms about the benefits of running
Specific terms about the shoe brand and model your client is selling
Generic terms about running and running shoes
Generic terms about different types of women's shoes

Which targeting option should an advertiser use when trying to reach 25-30 year old males?

Interest category targeting
Contextual targeting
Keyword targeting
Demographic targeting

You signed 3 new clients, each with an existing AdWords account. What's the best way to manage these accounts?

Pause your clients' campaigns and recreate them in your manager acccount
Use your clients' sign-in information to access and manage the accounts
Link the client accounts to your AdWords manager account
Consolidate the 3 accounts into a new AdWords account you create

Which client would you advise to advertise on the Search Network?

Jim, who wants to reach people on social networks interested in poetry
Suzy, who wants to reach people browsing travel websites about China
Bill, who wants to reach people looking for plumbing services
Carol, who wants to reach people watching YouTube videos

Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

Reach and frequency
Search terms report
Conversion tracking

How can you see if people are searching for your client's services during the early morning and evening hours?

Monitor reach and frequency data
Run a keyword diagnosis
Segment performance statistics by time
Run a search terms report

You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by:

All of the listed answers
creating high–quality ads and landing pages
creating ads that link to a generic landing page
creating ads that include terms or phrases people are searching for

Your new client's AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client's keywords?

Create new ad groups with several keyword match types
Create new ad groups with related keywords grouped together
Remove half of the keywords from the ad group
Create one ad group for every five keywords

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

Improve Quality Score and increase cost-per-click (CPC) bid
Decrease cost-per-click (CPC) and increase daily budget
Decrease cost-per-click (CPC) and decrease daily budget
Improve Quality Score and decrease cost-per-click (CPC) bid

How do cost-per-click (CPC) ads compete with cost-per-thousand impressions (CPM) ads on the Display Network?

CPC bids are effectively converted to CPM bids
CPM bids are effectively converted to CPC bids
Ads using CPC bids are not allowed to compete on the Display Network
CPC and CPM bids only compete against bids of the same type

Which delivery type shows your ads at an even pace throughout the day?

Accelerated delivery
Standard delivery
Delayed delivery
Optimized delivery

What value is used to determine whether your ad will show on a page and, if so, the ad's position?

Quality Score
Quality Factor
Ad Rank
Ad Score

By monitoring ad campaign performance, an advertiser may obtain the information needed to:

create additional AdWords accounts for low-performing keywords
create duplicate ad groups with identical keywords and different ad variations
compare campaign performance to that of individual competitors
determine if campaigns are meeting overall marketing and conversion goals

A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?

Google's Search Network will help her target people who are more likely to download her app
She can use keywords like "mobile app" to target people who are more likely to download her app
Google's Display Network includes many mobile apps where she could show her ad
She can use mobile app extensions to reach users in apps

If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

sitelink extensions
previous visit extensions
callout extensions
location extensions


Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Online advertising is always less expensive than traditional media
Traditional media generates exposure, but online advertising campaigns can guarantee sales
Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data


Negative keywords can help advertisers better target their ads by:

reducing their campaign's daily budget recommendations
raising the average position of their ads
increasing the number of relevant Display Network placements
reducing the number of irrelevant clicks

When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:

based on how much your product is worth
50% of how much your product is worth
the same amount as the profit generated by your product
the same amount as the revenue generated by your product

Your ad can show on the Search Network when someone searches for terms that are similar to your:

Ad text

Which two bidding strategies can boost brand awareness and recognition? (Choose 2)

Cost-per-click (CPC)
Cost-per-thousand viewable impressions (vCPM)
Cost-per-view (CPV)
Cost-per-acquisition (CPA)

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?


How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?

Set a daily budget of $20 for the advertiser's campaign
Set a bid of $20 per ad group
Set a daily budget of $20 for the advertiser's account
Set a bid of $20 for the advertiser's campaign