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The digital garage Certificate Final Exam Answers - The digital garage
These questions are old.
These questions are old.
Question 1
When considering whether to have a web presence for your business, which of the following is not a major factor?
A Technology
B Cost
C Scope
D How long you’ve been in business
Question 2
Analytics are important for measuring the progress of your digital plan.
A True
B False
Question 3
What's the first thing you should do once you're ready to create your business's online presence?
A Set up an e-commerce store
B Determine your goals, then develop a plan to achieve them
C Run lots of social media campaigns
D Install analytics software on your website
Question 4
Your website content should present your expertise in a clear, simple and easy-to-understand manner.
A True
B False
Question 5
Which of the following does NOT contribute to good website usability?
A A search function for visitors to find what they need
B Well-organised site structure and navigation
C Clear, easy-to-understand content for your target audience
D Putting as much content as a single page can hold
Question 6
Unless you're a web programmer, there’s little you can do to make your web pages load faster.
A True
B False
Question 7
Which of these is NOT a typical feature of email marketing tools?
A Contact database for organising and sorting your audience into groups
B Customisable email templates
C Pre-written content for every audience group on your list
D Behaviour tracking for which recipients open the email or click on links
Question 8
Personalised content is the best way to reach your email marketing prospects.
A True
B False
Question 9
When using A/B testing for email campaigns, which of the below can you NOT evaluate?
A Recipients' mood when email is received
B Days of the week people prefer to receive emails
C Most appealing subject lines
D Whether using photos entices more people to click through to the website
Question 10
The title of your website isn’t important to search engines.
A True
B False
Question 11
What is a search engine?
A A digital program that creates web pages to help people learn about products and services online
B A digital program used by websites to connect to people who are searching for certain products and services
C A digital tool that collects the email addresses of people looking for information online
D An online tool that searches for and identifies items corresponding to certain keywords
Question 12
Search engines index every single page on the Internet.
A True
B False
Question 13
What’s the first step in the search engine optimisation process for your website?
A Off-site optimisation
B Keyword research
C Writing fresh content
D Setting an ad budget
Question 14
Unpaid search engine results based on relevance are called sponsored results.
A True
B False
Question 15
What are three key considerations when evaluating keywords for search engine optimisation?
A Competition, cohesiveness, relevance
B Frequency, competition, relevance
C Relevance, cohesiveness, execution
D Frequency, execution, relevance
Question 16
Meta keywords aren't important to search engine optimisation.
A True
B False
Question 17
In what way is search engine marketing (SEM) different from traditional advertising?
A SEM tends to cost more than traditional ads
B SEM broadcasts messages to as many people as possible
C SEM can't be analysed like traditional advertising
D SEM targets people who are searching for specific information
Question 18
When marketing your business locally, you should list your information on a variety of online sites.
A True
B False
Question 19
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
A Quotation marks
B Apostrophes
C Italics
D Square brackets like these [ ]
Question 20
Search engines determine the order in which paid adverts appear by using a secret algorithm.
A True
B False
Question 21
When interpreting analytics, how does segmentation reveal key insights?
A It helps the analytics report to collect data more quickly
B It results in a larger sample size, which adds confidence in decision-making
C It breaks an aggregate number into its component parts to reveal what’s happening "behind the scenes"
D Segmentation does not in fact reveal useful insights
Question 22
Local marketing is important for finding the right customers in your own community.
A True
B False
Question 23
Which of the following online destinations offers opportunities for local advertising?
A Directories and review sites
B Search engines
C Social media sites
D All of the above
Question 24
To achieve your marketing goals, it doesn't matter which social networks you join.
A True
B False
Question 25
Which of the following are key aspects of a social media marketing plan?
A Focusing on what and why you’re planning to post
B Posting during lunch breaks
C Sharing lots of videos because it targets a younger generation
D Hiring an outside consultant to manage the work
Question 26
Social media sites provide options for targeting ads or content to very specific audiences.
A True
B False
Question 27
When evaluating how mobile-friendly your site is, search engines will consider which of the following?
A Whether content is optimised for different devices
B Fonts of a readable size
C Size of links or buttons
D All of the above
Question 28
When advertising on mobile search, you should focus on shorter keywords.
A True
B False
Question 29
Which of the following is the most accurate analogy for a display advertising network?
A A targeting option for advertisers
B A marketplace between online publishers and advertisers
C A payments system for online ad campaigns
D A targeting option for advertisers
Question 30
Your business's mobile video ads should tell viewers what you want them to do next.
A True
B False
Question 31
What’s the best way to translate and localise your website content?
A One language will suit all audiences, so you don't need to translate or localise
B Ask a native speaker to write, edit and review your content
C Use advanced translation software
D None of the above
Question 32
There are more formats available for display adverts than for search adverts.
A True
B False
Question 33
Which of the following is important for ensuring display ad campaigns support your business goals?
A Identifying your competitive advantage and targeting your message for your key audiences
B Getting your message in front of your audience often enough that they will remember you when they're ready to make a purchase
C Matching particular business goals to certain stages of the sales funnel
D All of the above
Question 34
To conduct business internationally, you should set up separate e-commerce sites for each country.
A True
B False
Question 35
What kind of technology can help you communicate and market to mobile customers in new markets?
A An email address for communicating with customers
B Print ads and posters to post in your targeted areas
C A mobile-friendly website or e-commerce system
D None of the above
Question 36
Creating video content is the only way to use video in your online marketing strategy.
A True
B False
Question 37
Which of the following is a key strategy for distributing your video content?
A Share videos across all of your digital marketing tools, including your website, social media pages and email newsletter
B Pick one primary place to share your video content
C Trust word-of-mouth to drive traffic to your videos
D Send out a postcard to relevant mailing lists
Question 38
You can place ads on video sharing sites even if you don't produce your own video content.
A True
B False
Question 39
Which of the following are ways to promote and merchandise your products on an e-commerce website?
A Recommend goods based on customer behaviour
B Promote your most popular products
C Showcase items that may interest shoppers
D All of the above
Question 40
A "retargeting" ad can help people discover your website.
A True
B False
