Google Shopping Certification Advertising Assessment Exam Answers - Academy for ads - 2018 ¡test contains 63 questions but there are 105 different possible questions you could expect during the exam. Every time you take Shopping Advertising Assessment test, you get 63 random questions from these 105.
The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.
Why can't Ellen see any benchmark data for her new Shopping campaign?
Her campaign has reached its daily budget limit
She doesn't have enough products in the campaign to compare to others
She is already outbidding her competitors
There aren’t enough comparable products from other advertisers
What optimization recommendation might you make to a new client with Shopping campaigns that don't include all of the products the company sells?
Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid
Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
In order to offer products in different countries, you should:
Use the same landing pages globally
Use one feed for all products
List the products in the local language
Always set prices in USD
What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?
Add schema.org structured data to her landing pages
Link her Google Merchant Center and AdWords accounts
Submit yes for the price and availability attributes
Nothing, she just needs to enable the setting in Google Merchant Center
You're optimizing a client's Shopping campaign to drive online sales and are assessing the company's website. You determine that the site needs to be improved for mobile, and recommend that the company:
add more menu options so people can see all products offered
increase the page load speed to 9 seconds or longer
make all data fields required at checkout
allow people to return to their shopping cart on their desktop computer
Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?
Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group
Segment his report by click type and review his local data
Set up local inventory ads in his Shopping campaign and review his local channel performance
Set up Google Analytics for his local storefront and access its various customized data
Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?
Google product category
Sale price
Availability date
Price and currency
If a product doesn't have an image available, you should:
Wait to submit the product until an image is ready
Submit an image of a similar product
Submit a placeholder image with a message, such as "Coming Soon"
Submit a full color version of your store’s logo
Merchants use Google Merchant Center to:
manage Shopping campaign bids
set campaign priority
set mobile bids on specific products
upload product data through feeds or an API
Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?
All of the errors, warnings, and notifications
Only the warnings
Only the errors
The warnings and errors
You can use campaign priority to:
promote certain product groups across all your campaigns
determine which campaign's bid to use for a product when the same product is included in multiple campaigns
edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups
subdivide campaign products according to freely-assigned values with custom labels
Product groups are eligible for the Bid Simulator:
When Shopping ads have been included in enough auctions or accrued enough impressions
Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
Once a budget cap has been reached for a product group
Anytime after a product group is created in a Shopping campaign
The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?
Manually change product_state to condition before submitting his feed to Merchant Center
Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
Leave product_state in his feed and also add the condition attribute
Delete product_state completely from his feed, and then submit his feed to Merchant Center
Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?
The landing page price is different from the feed price
A 'sale price' attribute is blank
The availability for the products are listed as 'out of stock'
The shipping rates for the products were updated to $0.00
What is a best practice to reduce the processing time of a new feed?
Divide the group of products into multiple data feed segments
Submit the feed at midnight
Create a new Google Merchant Center account for each new AdWords campaign
Upload both xml and csv files of the same products
Jane's product feed would get disapproved due to:
a price mismatch between the feed and landing page
a URL that's 1500 characters
a feed including a mobile link
an image being a GIF format
Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:
target cost-per-acquisition (CPA)
maximize clicks
enhanced cost-per-click (ECPC)
target return on ad spend (ROAS)
An online women's clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:
cross-device attribution reports to see if people click the retailer's ads on a mobile phone during the sales funnel
path length report to see if most sales occur after multiple clicks on the retailer's ad from a mobile phone
cross-device attribution reports to see if people click the retailer's ads on a desktop during the sales funnel
path length report to see if most sales occur after 1 click on the retailer's ad from a mobile phone
You've started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn't providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign's performance?
Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a time decay model
Compare 2 models to see if the campaign is undervalued on a last-click basis
Compare 2 models to decide whether to optimize the campaign's automated bid strategy for a position-based model
Compare 2 models to see if the campaign is undervalued on a first-click basis
You're currently targeting all inventory in one campaign through an "All products" group. How should you find campaign optimization opportunities?
Understand which creatives perform best in the “Ads” tab
Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
Check impressions for each product in Google Merchant Center
See query-level product performance in the “Keywords” tab
If Sam doesn't enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?
Maximum cost-per-click (max. CPC) bidding
Maximum cost-per-acquisition (max. CPA) bidding
Enhanced cost-per-click (ECPC) bidding
Target cost-per-acquisition (target CPA) bidding
You can use custom labels in a product data feed to:
Add supplemental image URLs
Provide additional description information for shoppers in search results
Submit product brand descriptions
Tag products you'd like to group in a Shopping campaign by values of your choosing
What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?
Messaging in AdWords overview page
Messaging in Google Merchant Center overview page
Email contacts listed in account settings
Automated phone messages to account owner
Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:
include her store name on all watch images
change the price on the ad to be lower than the actual product price
use promotional text to highlight any deals
include bundled accessories in the product image
Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:
increase her impression share by setting her bids lower on her campaign
run an Auction insights report to compare her impression shares to those of her competitors
set the delivery method on her campaign to standard
set negative keywords in her campaign
What information do you need to enter in Google Merchant Center to create a Shopping campaign?
Verified and claimed website URL
Business address
Local business data feed
Promotion text
True or false: If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads.
True
False
How should Chris estimate how a different bid amount would impact his store's online traffic?
Review the benchmark cost-per-click (CPC) information in AdWords
Download campaign performance data
Use the Bid Simulator tool
Check the "Diagnostics" tab in Google Merchant Center
To prevent your Shopping ads from appearing for certain search terms, you would:
add negative keywords to your campaign or ad group
remove products from your product data
remove the related search terms from your product titles in your product data
put shorter descriptions in your product data
May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:
data feeds weren't updated for 10 days
language on the landing pages doesn’t match the language of the target country
data feed includes products with the availability status "out of stock"
shipping attributes for a small number of items have different pricing than the default shipping at the account level
Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?
Promotion text
Country where her products are sold
Verified and claimed website URL
Local business data feed
Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?
Suzie can serve Shopping ads directly from her website
Customers can become well-informed about Suzie's products because they'll see important information such as the price, image, and retailer name before they click the ad
Shopping ads get customers’ attention because merchants can include words such as "best" in titles and descriptions
Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
Ruth is going to sell products that Google considers adult-oriented. How should she label her content?
Include the text "adult" in the product description
Identify products using the 'adult' attribute
Submit in a custom_label attribute as part of the data feed
Email the support team through the Google Merchant Center Help Center
Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?
Increase the budget cap of the campaign
Remove underperforming items from the inventory
Lower the maximum cost-per-click (max. CPC) for all product groups
Increase the maximum cost-per-click (max. CPC) for all product groups
Shopping ads can be targeted to:
North America only
Select countries, listed in Google Merchant Center and AdWords Help Centers
Only countries where Google.com/shopping is available
All countries where AdWords is available
When creating a file to upload to Google Merchant Center, what format is accepted?
Word file format
Text or tab delimited file format
Database file
Excel file format
Which can you sell on Google Shopping?
Hotel and travel fares
Residential real estate
Used goods
Business services such as plumbing or locksmithing
Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:
make his winter sports budget high priority by adding his mountain tourism budget to it
make the winter sports campaign high priority and the mountain tourism low priority
add “mountain tourism” to his negative keywords during the winter sports campaign
prioritize his Shopping campaigns according to seasons rather than geography
Which is a required attribute when submitting a product to Google Merchant Center?
title
additional_image_link
availability_date
mobile_link
According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?
Products with an availability attribute of out of stock
A product URL that links directly to only one relevant item
Sale of gambling related products such as poker chips
Unsecure checkout or a missing refund policy
What's the best way to indicate in a feed that a product is on sale for a limited time?
Include "SALE" in the title of the item
Upload the same item twice, once with a lower price
Update the description of that specific item
Use the sale_price attribute
Marie's new camera product falls into two different Google product categories. What should she use for this attribute?
Include only one category
Use the custom label attribute
Submit the product twice using a different category each time
Include both categories in the attribute
Enhanced cost-per-click (ECPC) bidding should be used to:
Bid for a target cost-per-acquisition (CPA)
Optimize bids using conversions
Drive engagement with product brand
Increase total impressions
Shopping ads should be used for:
Promoting products online
Driving phone calls to a business
Promoting brands
Promoting services
When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?
Add the terms as negative keywords
Adjust your product data feed to include irrelevant terms
Increase your Quality Score by including irrelevant terms in ad content
Increase your bids for more relevant keywords
You can use a product group with a single bid to:
create different bid modifiers
ensure your entire inventory has the same bid
organize your ad group by product attributes
set a new campaign priority
True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.
True
False
Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:
set bids for his new product groups to align with his sales strategy
use the Bid Simulator, but only for “Everything else in ‘All products’”
check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy
check his conversion window settings and see if new product groups create changes
Google Merchant Center is used to:
Host website images
Manage bidding for Shopping campaigns
Submit product information
Monitor the performance of Shopping campaigns
Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?
Add "holiday sale" to the 'Title' attribute of all items
Classify the products under the "holiday" Google Product Category
Use a custom label to denote items included in the holiday sale
Change the 'brand' attribute of sale items to "holiday"
For a Shopping campaign, you can use AdWords to:
Manage ad group bids
Submit product information
Upload additional product images
Manage and validate a website URL
Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?
Submit a randomly generated number in the gtin attribute
Submit 1 as the mpn attribute
Put no in the identifier_exists attribute
Put unavailable in the gtin attribute
You can use custom labels to:
subdivide a product by specific features that you decide
target different countries within the same Shopping campaign
list specific features in your Shopping ads
have Google subdivide your product into specific relevant categories
Which is a reason why Annie's Google Merchant Center account would get suspended?
She's only been updating her feeds every 10 days
She is only selling used products
Her website doesn't have a mobile version
Her landing pages lead to error messages or non-existent pages
Custom labels are a way to:
subdivide products into specific product groups in AdWords
set the country in which your products will be sold
tell Google Merchant Center what products to avoid when uploading data
identify the shipping method used for your products
Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:
Share products between accounts
Access multiple AdWords accounts
Manage multiple domains with a single sign in
Combine reporting on all data feeds across domains
In Shopping campaigns, product groups are used to:
create a list of keywords used to target Shopping ads to shoppers
bundle items sold as a package, like a camera and tripod stand
organize products within a data feed
bid on organized inventory in an ad group
What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
Include the location of his retail store
Include relevant attributes in the title such as brand, size, and color
Include the board style name only
Use special characters such as exclamation points or all caps
Which devices can Shopping ads appear on?
Tablets, mobile phones, and desktops
Mobile phones and desktops
Tablets and desktops
Mobile phones
Shopping campaigns use:
a combination of text ads and Shopping ads formats
ads created using product data from Google Merchant Center
keyword-targeted rich media ads
ads promoting local and nearby services
Ben is creating product images. A common best practice is to:
Include brand names in the images
Include all varieties of a product in one image
Display the merchant website name over all images
Ensure all images are high-quality
Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:
the brand of his product so he can organize his campaign by different brands
Google product categories so he can organize his campaign by different categories
the product's condition so he can organize his campaign by new, used, or refurbished products
any value he chooses so he can organize his campaign by his own goals
After segmenting your client's conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children's clothing retailer that sells its merchandise online and in stores?
Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
Brian is expanding his store to include antique goods. What should he do if there isn't a unique product identifier available?
Use the exemption attribute identifier_exists
Leave all unique product identifiers blank
Include the word "antique" in the titles of all products
Add unique to the brand attribute
Which email contact does Google use to notify merchants about account warnings?
AdWords primary contact
Google Merchant Center primary contact
Both Google Merchant Center technical contact and primary contact
Google Merchant Center technical contact
How can you lose your claimed URL?
Your website is updated but includes the same identifying meta tag or HTML file
You remove all data feeds from your Merchant Center account
Another authorized owner of the website successfully verifies and claims your website URL
Your claimed URL authorization expired from Webmaster tools
You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?
Set a longer conversion window, such as 30 days or 90 days
Set a short conversion window, such as 7 days
Create a separate campaign optimized for mobile and compare how it drives sales
Create a separate ad group optimized for mobile and compare how it drives sales
Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:
run an Ad performance report
use enhanced cost-per-click (ECPC) bidding
run an Auction insights report
set up conversion tracking
In Google Merchant Center, a target country is the country where the:
products are shipped from
products are sold and will be shipped to
retailer is located
products are manufactured
True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center
True
False
Shopping ads can appear on:
Google Search Partner websites
Google Shopping
Google Search
all of the answers are correct
Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?
Claim credentials for his business that he hasn't finalized yet
Advertise products or promotional offers that aren’t available to people shopping online
Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase
Describe some of the conditions related to the purchase before and after the purchase
What does impression share indicate about a product group?
It shows your product group impressions relative to other product groups in the same campaign
It provides an average benchmark of all similar products from other retailers
It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
It predicts your product group’s future impressions
Campaign priorities determine your bids according to which rule:
if the highest priority campaign is out of budget, the lower priority campaign bids
the highest priority campaign will bid, unless a lower priority bid is high enough
if you have multiple campaigns with the same bid, the lowest necessary bid will be used
if the highest priority campaign is out of budget, lower priority budget is added to bids
To help with your campaign strategy, you can use custom labels to:
organize products by specific attributes
increase your product’s discoverability
discover your best-selling products
create a list of new keywords for your products
Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?
Only mpn is required
Only brand is required
gtin and brand are required, and mpn is recommended
gtin and mpn are required, and brand is recommended
How could you increase the number of conversions your Shopping campaign receives for about the same total cost?
Increase your campaign priority
Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion
Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
Remove product group subdivisions and bid on broader groups of products
How can Helen provide free shipping for a small group of promotional products?
Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to "Free"
Set the default shipping for all products to a flat rate of 0.00 USD
Add "Free shipping" to the Shopping campaign promotional text
Remove all shipping options from the Google Merchant Center account
Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?
brand only
gtin and brand
mpn and gtin
gtin only
Brian wants to know what would've happened if he'd selected different bid amounts in his Shopping campaign. He should:
use the Bid Simulator
use the priority setting in his Shopping campaign
set up enhanced cost-per-click (ECPC) bidding
customize the statistics tables on the Campaign page
Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?
Add negative keywords to the product group
Increase the campaign’s daily budget
Increase bids on products groups
Remove any bid modifiers
Creating multiple products groups within one ad group allows you to:
set different bid modifiers or negative keywords for your products
access a search term report for each product group
base each product group on a specific product attribute you choose
use a single maximum cost-per-click bid across your product inventory
Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:
include IP addresses
include Ports
be as specific as possible (for example, http://www.example.com#top)
begin with http:// or https://
Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:
alter custom parameters for subdivided product groups
replace an existing product group
create general calls to action
link product feeds across campaigns
Vivian owns an art supply store and traffic for her "painting" product group is increasing. To optimize the performance of her painting products, Vivian should:
remove subdivisions from the product group
subdivide the product group and move budget allocation to the best performing products
update the inventory by removing certain products
increase the maximum cost-per-click (max. CPC) bid for all products
You should use multiple ad groups when you want to:
Link products from a different Google Merchant Center account
Target a different country within the same Shopping campaign
Set a different priority on bidding within the same Shopping campaign
Use a different bid modifier for products in the same Shopping campaign
Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?
Set the country of sale to United States only
Set either the country of sale to United States or location to California
Set both the country of sale to United States and location to California
Set the location to California only
To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:
subdivide her product inventory and set different bids for her local and online only ads
begin the local inventory ads implementation process and complete the required steps
enable local products in her shopping campaign and set up a product filter for “local”
set up multichannel ads to direct customers to her online or local store
Campaign priority should be used when you advertise:
multiple products internationally in multiple campaigns
multiple products for the same country in multiple campaigns
one product for the same country in multiple campaigns
one product internationally in multiple campaigns
To maintain active product data, you must update your data every:
30 days
24 hours
1 year
6 months
Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?
She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options
She can add the dress description in the title and then link to additional dresses
She can link to a page within her site with all dresses incase the item sells out
She can link directly to the brand, color, size and price of the dress described
When preparing to submit a new feed, you should:
Give all feeds the same name for consistency
Include all items in your inventory
Submit multiple feeds to process everything at once
Submit a test data feed
Which products should you submit the identifier_exists attribute with a value of no for?
new books for pre-order
used electronics
custom-made clothing
bundles
A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords' automated bidding features. Before you begin using target ROAS, you need to make sure that:
remarketing list for search ads is set up for the campaign
each product group in the campaign is restructured so that it has fewer than 200 clicks per week
the client is using a third-party bidding platform that is compatible with target ROAS
conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a
Google Merchant Center can be used to:
View competitive benchmarks for Shopping campaigns
Update mobile bids for products
Manage shipping settings for a store
Set campaign priority for products
Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. What can she do to capture more traffic on these valuable brands?
Change the campaign priority to "high"
Increase her “All products” bid
Subdivide by brand and set more competitive bids for the brands individually
Set her budget to “accelerated” delivery
Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining "everything else in all products" product group?
Continue subdividing until there are no products in this group
A bid of zero
A bid that’s the average of the subdivisions
A bid lower than the subdivisions
Shopping ads on google.com:
don't use keywords
indicate the name of the merchant
can be served together with text ads
all of the answers are correct
To subdivide products in Shopping campaigns using your own set product structure, you should use:
Custom labels
AdWords labels
Multiple data feeds
Starred items
When optimizing the title attribute for her new line of bicycles, Matilda should include:
keywords and relevant attributes in the title such as brand, size, and color
symbols and foreign characters to get the user’s attention such as exclamation points
the bike style name only
the price and shipping cost
True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.
False
True
Google Merchant Center is used for:
Managing conversion tracking
Setting up campaign bidding priorities
Editing your Shopping campaign’s product groups
Uploading product data feeds
Why is it a best practice to set a bid for the “everything else in all products” product group?
To include items not part of other product groups in your campaign
To make it easier to target a location for certain products
To control the websites on which your Shopping ads appear
To be able to have one product group for mobile devices
To set up a Shopping campaign, you'll need to link your Google Merchant Center account and:
list of approved Shopping policies
credit card
AdWords account
Google My Business account
Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client's goal of driving in-store sales, how would you optimize the company's Shopping campaign?
Increase the mobile and location bid adjustments and make additional adjustments based on performance
Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%
Create a separate campaign for products that people most likely won't research on their smartphones and set a mobile bid adjustment of +900%
Decrease the mobile and location bid adjustments and make additional adjustments based on performance
