Menu

An experiment has been running for enough time to include a regular cycle of site traffic and you see that a variant has the probability to beat baseline of 96%. What is an appropriate next step?

We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/

An experiment has been running for enough time to include a regular cycle of site traffic and you see that a variant has the probability to beat baseline of 96%. What is an appropriate next step?

  1.  A)  Continue running the experiment until a variant has the Probability to Beat Baseline of 100%
  2.  B)  End the experiment since a variant has the Probability to Beat Baseline of >95%
  3.  C)  Continue running the experiment until the Probability to be Best of a variant is >95%
  4.  D)  No action required. Experiment will end when Probability to Beat Baseline of a variant is 100%