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What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
Conversion tracking
Multi-Channel Funnels
Attribution modeling
Channel Groupings
Explanation:
An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.
Read more here: https://support.google.com/analytics/answer/1662518?hl=en
