We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/
Target CPA bidding can help drive conversions by using your conversion history and:
A) cost-per-click (CPC) goals to raise your bid when a conversion is more likely
B) cost–per–acquisition (CPA) goals to raise your bid when a conversion is more likely
C) cost–per–acquisition (CPA) goals to show the optimal ad when a conversion is more likely
D) cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
Explanations:
Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost per acquisition (CPA) that you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. This article explains how Target CPA bidding works and what its settings are.
Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.
Read more here: https://support.google.com/adwords/answer/2390684?hl=en
