Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

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Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

 A)  Online advertising is always less expensive than traditional media

 B)  Traditional media generates exposure, but online advertising campaigns can guarantee sales

 C)  Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

 D)  Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Explication:

With AdWords you can quickly track your ad's effectiveness and easily make changes to improve results. You decide how much you want to spend, and pay only when someone interacts with your ad, like clicking your text ad or watching your video ad. You base your bids on whatever is best for your ads.