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If you'd like your ads to show on certain sites across the Internet, you can add these websites as:
A) Placements
B) Audiences
C) Keywords
D) Topics
Explanations:
Locations on the Display Network where your ad can appear. Examples include relevant websites and apps that partner with Google to show ads. A Display Network placement can refer to several things, such as an entire website, a subset of a website (such as specific pages from that site), an individual ad unit positioned on a single page, a video, a mobile phone app and more. You can choose specific locations by adding managed placements. You can also let Google choose relevant automatic placements for you based on your keywords.
