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Negative keywords can help advertisers refine the targeting of their ads by:
A) reducing their campaign's daily budget recommendations
B) raising the average position of their ads
C) increasing the number of relevant Display Network placements
D) reducing the number of irrelevant clicks
Explanations:
One key to a highly-targeted campaign is choosing what not to target. Because keywords can target a broad set of phrases, it’s important to see whether every term is related to your business
