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Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business. Which campaign type is a good fit?
A) "Display Network only - All features"
B) "Search Network with Display Select - All features"
C) "Display Network only - Remarketing"
D) "Search Network only - All features"
Explanations:
Search Network only All Features And NOT Search Network with Display Select - All Features. And explication is quite tricky. Question is about reaching people "SEARCHING" for baked goods, there are nothing what shows that Mimi uses/needs a Display Network also. If you’ve been running "Search Network only" campaigns and are switching to "Search Network with Display Select", you may notice an increase in conversions (15% on average) at a higher cost (15% in most cases). If you need only Search Network there are no reason to choose Display also. Change "searching for baked goods" to for example "interested in baked goods", and it would be impossible to choose between two answers.
Ads in a Search Network campaign appear near Google search results and other Google sites when people search for terms that are relevant to your ad’s keywords.Ads are matched to search results pages based on the terms or phrases someone searches. Search Network campaigns are usually focused on getting people to take action such as clicking your ad or calling your business.
Read more here: https://support.google.com/adwords/answer/6340430?hl=en
