Menu

What does "converted clicks" measure?

We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/

What does "converted clicks" measure?

 A)  The total number of clicks within your chosen conversion window
 B)  The total number of conversions divided by the total number of clicks
 C)  The total number of clicks that led to a conversion
 D)  The percentage of clicks that led to a conversion

Explanations:

"Converted clicks" is actually a click metric. It counts the number of clicks that lead to one or more conversions. For example, if a customer clicks your ad once and then completes two different conversions, "Converted clicks" only counts the one click. You might use this metric if you’re tracking multiple types of leads and are interested in seeing clicks that result in one or more leads (regardless of the conversion action).

The “Converted clicks” column shows you the number of AdWords ad clicks resulting in one or more conversions within your chosen conversion window.