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While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
A) create a different ad for each keyword
B) create multiple ads for each keyword
C) only create one ad that's relevant to all keywords
D) create ads that are relevant to all keywords
Explanation:
An ad group contains one or more ads which target a shared set of keywords. You set a bid, or price, to be used when an ad group's keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid. You can also set prices for individual keywords within the ad group. Use ad groups to organize your ads by a common theme, such as the types of products or services you want to advertise. "side-note"- grouping keywords together doesn't "allow" you to create ads, it "helps" to "optimize" your ads. There is a difference.
